Online Real Estate Marketing Tools – What’s the Best One for You?

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Free Trial

One of the things I love about is that they don’t over-charge you for a trial. You can get started for free and see how everything works without any obligations. When you do decide to continue using their services, you can enjoy significant discounts.

Another great thing about this particular tool is that it allows you to target specific types of buyers that represent the best chance of finding a sale. You can use a variety of methodologies with this piece of software, including demographic targeting, psychographics, and Internet Behavior.

There’s also a feature within where you can set up email alerts for properties that match specific criteria that you establish. This is a great way to keep track of what’s available and when it comes time to make a purchase, you’ll be the first to know via email.

Social Media Listings

Now, I’m sure you’ll be wondering about the effect that digital media, especially social media, has on real estate buyers. According to HubSpot Blogs research, 69% of consumers have used social media to learn about brands or products, and 55% of respondents said that they’d used social media to educate themselves about real estate.

It’s important to note here that not all social media channels are created equal, and it’s vital that real estate marketers establish the right tone of voice and approach across all platforms. You don’t want to appear like every other real estate account on the platform – that’s boring and could potentially turn off potential buyers. Keep your content fresh and interesting.

Location Based Targeting

For those of you who operate retail locations, you already know how important it can be to have customers come back time and time again. With the ability to target location-based searches, real estate marketers can ensure that consumers who are searching for properties within a certain radius of their location will see their website in the #1 spot when their search engine results page (SERP) comes up.

This type of targeting is especially beneficial for retailers who operate stores in multiple cities or states because it allows them to promote their locations across several platforms with one simple click. For example, if you have a store in Raleigh, North Carolina, you can use the power of SERP location targeting to promote that property in Durham, Raleigh, and Brunswick, North Carolina – without ever setting foot in those locations.

Video Content

While a simple photo may seem like a sufficient representation of a property, there are hundreds of thousands of videos being uploaded to YouTube every day. What’s more, 68% of consumers have watched an explainer video to better understand or learn about a product or service.

As much as we’d like to think that seeing a well-produced video with professional lighting, editing, and sound would give a viewer the complete picture, it really doesn’t. The video may shed some light on what the product or service is, but it can never replace the value that a professional realty agent can provide by talking through the various aspects of the listing in person.

How Do You Want to Market Your Property?

This is one of the most important questions that you need to ask yourself before making any major decisions regarding your real estate marketing strategy. You’ll want to establish a clear vision as to how you want your property to be known and what you plan on doing to make it stand out from the rest. What is your elevator pitch?

Your answer to this question will dictate the kind of content that you need to create, the platforms that you need to utilize, and the budget that you need to work with. If you’re wondering how to properly pitch a real estate agency, check out this article from the REALTORS® Institute.

Now that you have an idea of what types of content you need to create to properly market your property, you can begin the process by reaching out to a professional content strategist to help you come up with a strategy and outline a plan of action. Don’t worry – it’s not as daunting as it sounds. Having an expert help you will undoubtedly make the difference between success and failure. Good luck out there.