Real Estate is a market that is always looking for new and innovative ways to attract potential buyers. Thanks to the Internet and social media, real estate marketers now have the ability to target potential buyers more specifically than ever before. And the benefits of this newfound precision are great. You can gain valuable demographic insights into who your target audience is, what interests them, and what compels them to action. With this information, you can craft customized marketing messages that will be more relevant and more effective than ever before.
If you’re new to real estate or simply looking to up your game, this article will help you discover how to market real estate online successfully and effectively.
1. Create content that will compel people to action.
While SEO is always important, becoming a well-known real estate brand in your locale means more potential buyers can find you when they’re searching for homes for sale. After all, if they know what to expect, they’ll have a pretty good idea of what they’re getting into. The challenge is ensuring that all of this content serves a purpose and is valuable. To that end, you must create content that will compel potential buyers to action. A couple of ways to do this are through videos and articles. YouTube is a popular platform for creating videos, and many people enjoy reading articles that are educational and articulate. In addition to creating valuable content, you should also be posting regularly so that content becomes more valuable to your audience over time. This will also help establish your expertise as an industry professional and make you more memorable and trustworthy for potential buyers.
2. Use keywords in your headlines, videos’ and stories’ content.
When someone is searching for commercial real estate in your area, they will usually use keywords to find what they’re looking for. Since YouTube is the second largest search engine online, following only Google, putting keywords in your headlines, description, and tags will increase your odds of being found when someone is searching for your services. To figure out the right keywords, you can use Google Keyword Planner or any other tool of similar caliber. In addition to using keywords, you should also be using synonyms and alternate phrases to form longer, more descriptive sentences. These elements help establish your expertise and allow your potential buyers to discover even more valuable information about your brand when reading your copy.
3. Use hashtags for greater reach on social media.
Anyone using social media knows how powerful it can be for marketing. By creating and using hashtags, you can ensure that your content is more likely to show up in hashtag searches. Since videos and images attract the most attention on social media channels, ensure that you use relevant and helpful hashtags to bring in more views and establish your expertise. Having a strategic hashtag plan in place will make your job much easier and allow you to efficiently target the right audience with your content.
4. Post regularly.
To ensure that your content is always fresh in the eyes of your audience, you should be posting regularly. While it’s not always necessary that you have new content to post at any given moment, ensuring that you have content available at all times is ideal. Since your content’s value increases with time, ensure that you’re posting at least once or twice a week to maintain interest and attract potential buyers.
If you’re running a blog, you can engage with your audience through regular posts, guest blogs, and more. To build and maintain your audience, you should be posting at least once or twice a week.
5. Create a steady stream of content.
As we’ve established, people use search engines to find the information they need. To attract potential buyers to your services, you must create a steady stream of content. Since your content’s value increases with time, ensuring that you have new content available at all times should be your priority. One way to do this is through the creation and publication of high-quality content regularly. You can also use tools like Content King, which allows you to quickly and easily schedule fresh content to publish according to the seasons and trends.
The content you create should be valuable, authoritative, and solve a problem or intrigue the reader. Consider using tools, like BuzzSumo, which can identify the most popular and influential content across various industries and platforms. When you have a good grasp of what content works and what doesn’t, you can more accurately market your real estate brand on social media. Furthermore, you can use social platforms, like Twitter and Facebook, to connect with other industry professionals and follow and engage with those who have an interest in your niche. Doing so can help establish you as an expert in your area and allow you to market your brand as often as possible.
6. Use social media to follow and connect with industry experts.
To be an effective marketer, you must be present in the social media world. Since individuals and businesses use social media to find information and engage with others, you can gain valuable insights into what content resonates with your audience. To that end, you should be using social media channels, like Twitter and LinkedIn, to follow and connect with industry experts in your niche. Doing so can help you discover content that will establish your expertise and allow you to market your brand more effectively.
By following and connecting with industry experts on social media, you can discover valuable information and tips, as well as stay informed of the latest trends and news. Furthermore, you can use social networks to find and connect with potential buyers, brokers, and other industry professionals.
7. Use social media to establish an authoritative voice.
When individuals and businesses find and follow an expert in a particular niche, they often end up receiving valuable information and insight from that individual or brand. To establish an authoritative voice in your industry and attract potential buyers, use social media to engage with and provide helpful information to followers. Twitter is a great place to do this, and many real estate brands use it to provide information and resources to their audience. If you have a blog or website, use your social media accounts to share valuable information and resources, as well as answer questions. In addition to getting people to trust you, establishing an authoritative voice on social media means you can market your real estate brand more effectively to potential buyers.
8. Use keyword research tools to discover your perfect audience.
To effectively market real estate, you must have a good idea of who your perfect audience is. To discover this, you should be using tools like Google Keyword Planner or Keyword Explorer to enter your keywords and get suggestions for content and online campaigns that can help you reach your target audience. Using these tools, you can discover search terms, long-tail keywords, and suggested content ideas for blog posts, social media campaigns, and more. Having a clear picture of your audience’s interests, needs, and problems is the first step to effectively marketing to them.
Once you’ve discovered this information, you can craft content and online campaigns that are more likely to engage and retain your audience. To establish yourself as an expert in your industry, use tools like Google’s Schema Migrator to quickly and easily build your own website with the perfect domain name for your niche. Then, use tools like HubSpot to build and automate a beautiful webform that will allow you to capture leads and further establish your authority.
9. Measure the success of your marketing efforts.
Since you’ve been diligently creating content to market your real estate brand, now is the perfect time to measure the success of your efforts. To do this, you should be analyzing your key metrics, like the number of website visits, likes or follows on social media, and the amount of lead generated from SEO and content marketing. With this data, you can make informed adjustments to your strategy and improve your conversion rate. Don’t forget to measure the success of your offline marketing efforts as well, like print and radio ads, brochures, and the like.
To create an effective and successful real estate marketing strategy, you must first consider your target audience’s needs and interests. To start, consider using tools like Google Keyword Planner or Keyword Explorer to enter your keywords and discover suggested content and online campaigns that can help you reach your target audience. Then, use tools like Google Analytics to track the success of these efforts and make informed adjustments to your strategy. To find the right real estate services for your needs, please contact us today!