The ability to drive traffic and sales to your product or service directly from social media channels like Facebook, Twitter, and LinkedIn is commonly known as “inbound marketing”.

Inbound marketing is all about creating content that potential customers find valuable and interesting. That valuable content then motivates them to act and converts them into paying customers or fans. Inbound marketing focuses on generating leads and nurturing those leads through multiple touchpoints using digital marketing methods.

Traditional marketing methods like television ads, billboard posters, and magazine spreads simply don’t cut it in today’s ever-changing digital world. As a business owner or brand manager, you know that you need to focus on attracting and engaging real people who can potentially become paying customers or brand advocates.

Television ads, radio ads, and magazine spreads simply aren’t effective in today’s digital world. As a business owner or brand manager, you know that you need to focus on attracting and engaging real people who can potentially become paying customers or brand advocates.

Traditional marketing methods like TV ads, radio ads, and magazine spreads simply don’t cut it in today’s ever-changing digital world. As a business owner or brand manager, you know that you need to focus on attracting and engaging real people who can potentially become paying customers or brand advocates.

Since the beginning of time, businesses have tried to find a way to reach the masses and make them potential buyers. Traditional marketing methods like TV ads, radio ads, and magazine spreads simply don’t cut it in today’s ever-changing digital world. As a business owner or brand manager, you know that you need to focus on attracting and engaging real people who can potentially become paying customers or brand advocates.

With the emergence of social media, the ability to target and connect with specific audiences has taken off. Businesses can now easily target and engage with potential customers based on interest, not just based on demographics like gender or age.

What Is Online Push Marketing?

If you’re unfamiliar, online push marketing is the act of driving traffic to a site or channel through various digital marketing tactics like paid ads, content marketing, and community building.

For example, if you have a Twitter account, you could tweet about discounts or upcoming events. Or you could create a Facebook event for a business associate’s birthday, and encourage your friends to join the event and learn about the brand you’re promoting.

While you might be tempted to use your favorite social media channel to market your product or service, keep in mind that any or all of these platforms can be used to engage with potential customers. You don’t want to overload a single channel.

Why Marketing on Social Media?

While it’s tempting to use your favorite social media channel to market your product or service, keep in mind that any or all of these platforms can be used to engage with potential customers. You don’t want to overload a single channel.

If you run a business, you already know how important it can be to have a solid social media strategy in place. That strategy should include tactics like having a digital marketing team that’s always active on social media, creating content that inspires conversation, and listening to and acting on your customers’ feedback.

By using social media to promote your product or service, you’re not just reaching a handful of people. You’re reaching a potentially global audience (or at least your target audience).

How to Do It Right On Social Media

Since the beginning of time, businesses have tried to find a way to reach the masses and make them potential buyers. While it’s tempting to use your favorite social media channel to market your product or service, keep in mind that any or all of these platforms can be used to engage with potential customers. You don’t want to overload a single channel.

What to Expect

When a business owner or brand manager decides to launch an online push marketing campaign, they usually have a specific action in mind — they want to increase web traffic and sales to their product or service. While it can be challenging to measure the exact impact of a marketing campaign, you can rest assured that the right approach and some time will tell.

As a business owner or brand manager, you know how important it can be to have a solid social media strategy in place. That strategy should include tactics like having a digital marketing team that’s always active on social media, creating content that inspires conversation, and listening to and acting on your customers’ feedback.