Are you looking to get your feet wet in the world of online product marketing? Do you want to know what is entailed in producing and promoting online content to grow your business?
If so, then you’ve come to the right place! In this course, you will learn the foundations of product marketing including key metrics to track in order to evaluate your progress. You’ll also discover how to approach content marketing as a business and a professional. Finally, you’ll dive into a case study that will teach you how to implement what you’ve learned.
Why should you take this course?
The rise of the digital native consumer means that traditional marketing tactics are becoming less effective. However, this also presents an opportunity to those who know how to market to this audience. If you’re interested in entering the world of online product marketing, then this is the course for you!
By taking this course, you’ll gain the following:
- An understanding of the theory behind online product marketing
- A foundational knowledge of the various platforms used for online marketing
- A clear picture of the ideal customer and how to reach them
- The ability to effectively plan your content marketing strategy
- A practical understanding of SEO and how to use it to your advantage
- A step-by-step guide to producing and promoting your first online product review
- How to prepare for the GMAT (General Marketing Analysis Test)
- And much more!!!
- Video lectures
- Live Q&A sessions with Mark Manson
- Through Google Docs, you’ll work on completing various tasks and assignments as you go along
- And much more!!!
- The theory behind online product marketing
- A foundational knowledge of the various platforms used for online marketing
- A clear picture of the ideal customer and how to reach them
- The ability to effectively plan your content marketing strategy
- A practical understanding of SEO and how to use it to your advantage
- A step-by-step guide to producing and promoting your first online product review
- How to prepare for the GMAT (General Marketing Analysis Test)
- And much more!!!
Who should take this course?
Those who are new to the field of online product marketing or who are looking to beef up their knowledge base. This course is also for students who are interested in marketing and want to gain a better understanding of the theory behind online marketing. This theory will help you in understanding the practical applications of marketing and give you the confidence to enter the field and make a name for yourself.
The course curriculum.
In this course, you will learn the theory and the practice of online product marketing through a combination of the following:
The videos will be prepared by industry experts and provided with relevant content so that you can learn at your own pace without any distractions. Additionally, the videos will be carefully crafted to be as engaging and entertaining as possible while still conveying important information. The live Q&A sessions with Mark Manson will give you the opportunity to ask questions about the course content and get answers directly from the teacher. Finally, Google Docs will provide you with the opportunity to work through the material and complete the tasks as you go along. This will help you to truly understand the concepts being taught and give you the opportunity to apply them in the real world.
What will you learn From this Course?
Once you’ve completed this course, you will possess the following capabilities:
Who is this course for?
This course is for anyone who is interested in entering the world of online product marketing or who is already working in the field and wants to improve their knowledge base. However, this course is not meant to be taken as a stand-alone piece of coursework. You’re here to learn and you’ll learn more by applying what you’ve learned. That’s how you get the best results from any course – by using what you’ve learned!
The bottom line.
We hope you’ve found this course interesting and that it’s given you a taste of what online product marketing is all about. Now, it’s your turn to make the most of this opportunity and put what you’ve learned to the test. Good luck out there!