Most Popular books on Amazon reveal a lot about readers’ interests, hobbies, and so much more. Many of them are best-sellers, which means that people are really interested in the topics they explore. If you are looking to promote your business or career online, then you can use this info to your advantage.
Whether you are a journalist, author, or blogger, you can use these insights to your advantage when communicating with potential audience members. By understanding their interests, you can craft content that appeals to them, and thus, increase the likelihood of them acting on your behalf. With this in mind, let’s take a quick look at seven popular Amazon.com books that reveal a lot about the interests of their readers.
The 48 Laws of Power
This book teaches you how to implement effective strategies to achieve power. It explores 48 practical laws that you can use to create and maintain powerful relationships. It provides you with a road map for approaching life’s most significant challenges with confidence and professionalism.
The 48 Laws of Power was written by Michael Lewis and first published in 2003. Since then, it has become a bestseller on Amazon.com and the subject of much debate among readers. The 48 Laws of Power is now available in an eBook format, which makes it suitable for use on any digital devices.
Making the Right Choices
This is the ultimate book if you’re looking to navigate the business world successfully. If you’re new to the game, you can start with the entry-level version, which is titled Making the Right Choices For Your Career. We recommend this one since it offers a great combination of content. You get the basic principles of business, combined with some solid advice on choosing a career path. You won’t find a better intro book to business and entrepreneurship.
This is one of the most intriguing and popular books on Amazon.com. Blink is the fascinating story of the power of human perception. It explores the psychology of perception, showing you how to become a more effective communicator and how to interpret what other people are saying to you.
You may already be familiar with the research that shows we tend to be more successful at interpreting things that are the same as what we’re already thinking about. For example, if you’re thinking about a puppy, then you might see every car as a puppy and think that it’s a bestseller simply because it’s a puppy book. That’s a skill called priming, which Blink explores in-depth. It also examines how quickly we can process visual information and how our perception is affected by our emotional state.
The Art of Charm
A lot of successful, high-profile individuals credit their ability to influence others with their charm. Others think that they are just good at selling themselves and their products. Either way, you can learn a lot from The Art of Charm. This is the charming biography of the legendary salesman and influence promoter, Georges Doré. In it, you’ll discover how he worked hard to establish impressive relationships, which helped him to sell more and better products. This is the ultimate How to Win Friends and Influence People for the digital generation.
Born to Win
If you want to be successful in life, you must, in some way, be inspired by and follow in the footsteps of people who have gone before you. Born to Win is the autobiography of Dale Earnhardt, one of the most renowned American racecar drivers. It’s officially endorsed by the car manufacturer and tracks that he won three times at. It also features the stories of his life, his struggles, and his triumphs. From humble beginnings as a NASCAR rookie, to becoming one of the top drivers in the league, this is a must-read for anyone who aspires to achieve great things in life.
The 4-Hour Workweek
This book teaches you how to maximize your productivity and minimize your stress while still enjoying a full life. Its central premise is that we’ve all heard about the ‘work-life balance’ but few of us actually achieve it. Mark Manson’s The 4-Hour Workweek suggests that, in order to better manage your time, you need to set aside 4 hours a day for work and check in with your colleagues by phone or Skype 90 minutes before and after that. With a little planning and discipline, you can enjoy a full life outside of work while still being efficient and productive. This is one of the most popular productivity books on Amazon.com, which speaks to the demand for time management and work-life balance tips among busy professionals who want to enjoy their lives while still being able to contribute meaningfully to society.
The 21 Ways to Make Your Business Stand Out
If you’re looking to take your business to the next level, then this is the book for you. It will teach you how to reach more people, convert more of them into paying customers, and build a brand people will want to associate with.
The 21 Ways to Make Your Business Stand Out was written by Greg Gottesman and first published in 2013. Since then, it has become a bestseller on Amazon.com, as well as a staple of many entrepreneurs’ reading lists. You’ll learn the proven methods of today’s biggest names in marketing and become armed with a solid plan to launch your business, build a brand, and attract customers.
Each of the 21 ways described in The 21 Ways to Make Your Business Stand Out will put you in direct contact with the type of people you’re looking to attract. By taking the time to get to know them, you’ll be able to craft content that speaks to their interests and creates an emotional connection. In other words, you’ll be able to connect with your audience.
If you’re interested in online PR, then these seven books are must-reads. They’ll help you to develop the skills needed to become a successful, professional communicator. If you’d like, you can also follow along with the Amazon.com algorithms, which track and report on reader activity, to see which titles gain the most interest and popularity.