If you’re looking for ways to market your products and services online, then consider using pay-per-click (PPC) marketing. This form of marketing, which is often referred to as “inbound marketing”, helps you attract, engage, and delight customers through digital marketing. When you deploy PPC ads, you usually have an option of selecting the type of content that you want to promote (products, services, articles, or events). You can choose from a range of keyword-stuffed headlines, short captions, and supporting paragraphs, and you can even set the number of words that you want to use for each ad. There’s also the option of using video or an image in your ad.
With a little bit of digital marketing knowledge, you can get started with a free Google AdWords account. From there, you can learn the basics of PPC marketing and apply them to your business. If you’re looking to grow your business, then consider using PPC to gain more visibility and to attract more customers to your site.
What is PPC Marketing?
PPC marketing, which stands for pay-per-click, is a type of digital marketing where you pay for each click on your ad. When a user clicks on your ad, they are taken to your website. As a brand or business owner, you pay Google or Bing (or the company that hosts your ads) each time someone clicks on your ad. When they click on an advertisement, they may be presented with a variety of offers from the advertiser. Inbound marketing describes gaining value from an attentive audience, rather than outbound marketing, which generates leads but doesn’t focus on creating value for the customer.
Why Should You Try PPC Marketing?
With PPC marketing, you can target the right audience and ensure that they see your ads only when they’re looking for your product or service. Since you’re paying for each click, you have a steady flow of revenue to tap into without having to worry about organic search traffic (which you’d have to monitor and maintain).
Another advantage of PPC marketing is that you can measure the results of your ad campaign. You’ll know how many people visited your site, which products they viewed, and which portions of the site were the most fruitful in terms of converting clicks into business.
How Do You Track Success With PPC Marketing?
You can track your PPC success in a number of ways, but one of the most basic measures is to examine the earnings from ads. If you’re new to the game, examine how much you’ve spent on ads to date. Once you pass $500, you can gain access to more advanced metrics, like the number of visits that your ads generate and the amount of revenue that you realize from those visits.
One of the first tasks that you should perform is to set a daily budget. Setting a budget, especially if you’re new to PPC, can help you keep your head above water and ensure that you don’t run out of money too quickly. You can also look at your own website’s traffic to estimate how much you’ve earned and how much you should be spending. If you’re wondering whether or not to continue with your PPC campaign, examine how much you’ve spent and how much you’ve earned to date. If the figures are promising, continue with your campaign, otherwise, find a different form of digital marketing.
PPC vs. Organic Search
When you use PPC ads, you’re not just advertising on one platform. Your ads appear on Google, Bing, and other search engines, so you’re reaching an audience that may not have found you organically. Since your ads may appear alongside other advertisers’ ads, you may end up competing for clicks. When someone clicks on an advertisement, they may be presented with a variety of offers from the advertiser. Inbound marketing describes gaining value from an attentive audience, rather than outbound marketing, which generates leads but doesn’t focus on creating value for the customer.
Get A Free Google AdWords Account
If you’re interested in trying out PPC marketing, then you can get a free Google AdWords account. To get started, click here or visit the Google AdWords web page. Once you’ve created an account, you can take advantage of their free tier and use it to test out their advertising platform. You’ll only be charged when you exceed your monthly budget (if you choose the pay-as-you-go option).
PPC marketing can seem complicated, but once you get the hang of it, you’ll realize that the rewards are significant. If you want to gain more customers and grow your business, then consider using PPC online marketing.