Having a portfolio is a great way to showcase your work and attract potential employers or customers.
Having a robust and well-designed portfolio is even more beneficial when preparing for marketing jobs because it allows you to demonstrate your creativity, resourcefulness, and flexibility.
Designing Your Portfolio
The design of your online portfolio is pretty straightforward. You can use platforms like wordpress.com or create your own custom website.
On the front page of your website, you should have a gallery or a section showcasing your work. Some people like to include a short bio about themselves at the bottom of the page.
Your gallery or section of work should be consistent in terms of the following:
- Size – The size of your images should be 1200 x 875 pixels at least.
- Style – Make sure that your work is consistent in terms of the overall style and tone of your site.
- Colour – Make sure that your images display in the desired colours. You can use tools like color copilot to help you with this.
- Context – Your work should flow in terms of the overall theme and style of your site. For example, if you are designing a luxury blog then all of your artwork should reflect this style and theme. When designing your portfolio, think about the following:
- Who the target audience is (ie. women, men, young people, etc.)
- What will make them interested in your work (ie marketing, design, photography, etc.)
- How do I want them to find me (ie. through a simple click on a google search)?
Once you have this foundation laid out, you can start to add more content and features to your website.
Building a Brand
You should have a clear brand identity and marketing message behind your work. You can do this through words, colours, fonts, or overall design. When designing your brand, think about the following:
- What do I want the viewer to experience (ie. joy, interest, curiosity, etc.)?
- How do I want them to experience it (ie. through my work)?
- Is there a symbol, a theme, an emotion, or a sequence of events that I want the viewer to associate with my brand?
Once you have a clear idea of what your brand identity and marketing message are, you can start to establish your online presence. Do this by creating a blog and using relevant keywords in the content.
Creating a Social Media Strategy
You can use social media to establish yourself as an expert in your industry. Post regularly on your accounts and engage with others. Make sure to follow the rules and guidelines of each platform to create effective content.
On Twitter, you can use the following to find potential clients or customers:
On Instagram, you can use the following to find potential clients or customers:
LinkedIn is a great place to find potential customers. On this platform, you can create and establish a business profile, connect with other professionals, and find jobs.
Each of these platforms is different and you should learn the ropes. However, with a little bit of research and some trial and error, you will find a way to make social media work for your brand.
Marketing Your Portfolio
To market your portfolio, you will need to focus on search engine optimization (SEO). SEO is a technique whereby you can “optimize” your website to appear more prominently in search results when certain keywords or terms are searched.
Try to implement the following:
- Keywords – Find relevant keywords for your work (ie. luxury blog design, luxury blog marketing, luxury blog content, etc.) and incorporate these keywords into the content on your website.
- Meta Descriptions – The meta description of your article is a brief description of the content (ie. “Read our blog post on luxury blog design”). Make sure to include these keywords in your meta descriptions as well.
- Headings – The headings of your articles and blog posts should be relevant and incorporate keywords (ie. the article title should incorporate keywords, the first paragraph should as well, and so on.).
- Content – The content of your articles should be relevant and concise. Make sure to include these keywords in your content as well.
- Links – Your website should have a resource box or a section with links to other websites and useful social media platforms. Some people call this section the “about us” section. Make sure to include these keywords in your links as well.
- Alt Tags – When an image is displayed on a website along with keywords, the image will be considered “seo-friendly” if you include the relevant keywords in the alt tags for that image.
- Dynamic Content – This is simply content that changes based on the time of day or the device used to view the content. For example, if you have an e-commerce store, you could use Google shopping feeds to automatically update your product listings with the most recent items added to the shopping carts. You can use similar tactics with blog posts to keep content fresh and engaging.
SEO is a continuous process and requires your constant attention. Monitor your performance on search engine websites and adjust your strategy as needed.
Creating an online portfolio for marketing purposes is a straightforward process. First, you will need to decide on a website or blog platform. Second, you will need to establish a brand identity and marketing message. Third, you will need to create a social media strategy. Finally, you will need to market and maintain your website.