Online Portal Marketing Plan: How to Get Started

If you’re looking to get started with online portal marketing then you’ve come to the right place. In this post, we’ll walk you through the steps to take before you start selling products online and the basics of what you’ll need to know to make it a successful venture.

Digital Marketing

No matter what industry you’re in, chances are you have a digital marketing channel you can leverage to get the word out about your business. You might use social media to engage with your target audience or you may decide to test out a new marketing strategy with a paid ad campaign on Google or Facebook.

What you need to remember about digital marketing is that it is constantly evolving. Just because you’ve seen one tactic work well doesn’t mean there isn’t another way to approach marketing through digital channels.

Pricing Strategy 

When you set up your online store, it’s important to set the right price for your products. You don’t want to sell your product for cheaper than what it costs you and if you want to make money from your store you’ll need to apply some serious thought to this matter.

There are many pitfalls that you can fall into if you don’t apply proper pricing strategy to your product. For example, if you sell a $100 dress on your site but you sell it for $50, you’ll lose money. The key is to charge what the market will bear. So, if you want to sell your product for less than it costs you, then you’ll need to raise your prices or find a way to get your costs down.

Why Online Portals?

Creating an online marketplace where customers can purchase your products has many advantages. First, you can do all of the selling yourself which saves you a great deal of time. Second, you can target the right audience which makes the engagement much easier. Third, you’re establishing yourself as an expert in your industry which can lead to greater credibility and more sales. Finally, customers can become lifetime customers if they’re acquiring goods that they value and that speaks to the heart of branding as a business.

Marketing Plan

To start your online portal marketing plan, you’ll need to assemble a team. The people you surround yourself with can have a massive impact on your business. You’ll need to find people who are as passionate about your product or service as you are and who possess the skills to help you bring your idea to life. Once you’ve got your team in place, you can start to sketch out the plan. The following is a short guide to get you started:

Step one: Set a Goal.

Setting a goal is a vital first step in any endeavor. It will help you stay focused and committed to your plan. Setting a small goal will give you something to work towards and will spur you on to succeed. If you want to be able to sell your products online, your first goal should be to build a web store. Once you’ve got a web store, you can start thinking about expanding into other digital marketing methods.

Step two: Identify your target audience.

The next step in your marketing plan should be to identify your target audience. You’ll need to think about who you’re marketing to and what they want. Once you know who you’re targeting, you can craft marketing messages that they’ll value and respond to.

If you’re marketing to millennials or Gen Z, you’ll want to consider creating content that they value and engaging with them on social media. It’s important to look at the demographics that use your site and social media to determine who your target audience is. These are the people you’ll want to engage with and the ones you’ll want to convert into paying customers.

Step three: Create a marketing plan.

Your next step should be to create a marketing plan. A marketer would say that a marketing plan is a snapshot of your marketing efforts up until that point. It will include both planned and unplanned activities that you’ll need to review and reflect on. Having a plan will give you a clearer picture of what you’re doing and where you’re heading. It can also help you set goals and benchmarks for your marketing efforts.

Step four: Measure the results of your plan.

The final step of your marketing plan should be to measure the results of your plan. This is something you’ve been thinking about all along and it’s time to put your plan into action. By measuring the results of your plan, you’ll be able to see how your marketing efforts are performing. This will help you determine what changes you need to make to improve your results.

If you’ve been following these steps, then you’re ready to start marketing your products online. At this point, all you need is a product and you can start selling. But to ensure you make plenty of money, you’ll need to do some research into the marketplace before you start selling. This will help you set the right prices and understand what your competitors are doing. And last but not least, don’t forget to measure the results of your marketing plan. If you keep this up, soon you’ll be able to say “our customers keep coming back for more”, or “we make so much money from this channel that we can pay our employees in product sales”, or “we surpassed our sales goal for the month”. Whatever your reason for wanting to apply your marketing efforts online, setting up a basic website or store is a great place to start.