Online Passive Marketing – Why Should You Consider It?

It’s no secret that social media has changed the game when it comes to marketing and customer engagement, and much like any other evolution, this one is here to stay.

While some companies may resist the change, especially those firmly planted in the marketing trenches, the advantages of an online presence are abundantly clear.

From boosting brand awareness and credibility to enhancing customer engagement, mobile loyalty, and reducing customer angst, the advantages of digital marketing can be felt across all industries.

So, if you’re looking to grow your business with less effort than usual, consider opting for an online passive marketing approach where you don’t have to do anything except let the internet do the marketing for you!

Why Online Marketing?

Thanks to the rise of social media and the internet in general, our world has changed and continues to change in favor of marketers.

While physical locations may feel threatened by the presence of a global, interconnected network where customers can find whatever they want, anytime they want, marketers have the opportunity to provide value through content that is more personal, relevant, and engaging.

This content will often take the form of an educated guess about what the person reading the content wants or needs, and since the goal of creating this content is to acquire a new customer or retain an existing one, guess what? You’re doing your job!

However, even with all the advantages that digital marketing provides, not all businesses are suited for an online approach. While many industries can be successfully penetrated via a digital path, your product or service may not be one of them.

If this is the case, you should probably opt for an active approach, where you target certain groups of people using various platforms, and you should definitely keep experimenting and testing to see which methods work best for your industry.

So, if you’re not already using digital marketing to promote your business, what are you waiting for? Get started today, and you may just find that it’s the best decision you ever made!

The Growth Of Online Marketing

If you’re looking to grow your business, you may be wondering what the best approach is, considering that we’ve entered an era where customers have all the power. While there are many perks to owning a business, there’s always more work to be done, and if you want to grow your company, you’ll have to figure out a way to get more customers, right?

Well, you may be wondering if trying to grow your business by only relying on conventional methods like advertising is the way to go, but I’m here to tell you that is not the case. In fact, depending on your industry and the products you sell, getting people to come back for more, or to try your products/services, can be quite difficult.

Consider the following examples:

  • Toy companies make a lot of money because they can always release a new, improved version of their product every year, and with a wide array of options to choose from, toddlers can’t complain about not wanting to upgrade their toys every few months.
  • Cell phone companies make a lot of money because every few years, customers need new phones, and since the product is improving every year, customers can’t get enough of them.
  • Software companies make a lot of money because people always need new software to keep their businesses up and running, and since the software itself is improving, people can’t get enough of it.

In each of these examples, you’ll notice a trend: customers become less engaged with the brand, and they don’t feel the need to keep up with the latest trends, they simply want to make sure their business runs smoothly.

So, if you want to grow your business, you may not need to look for shortcuts; you may need to look for ways to engage with customers on a personal level, and the best way to do that is via digital marketing. Customer engagement does not stand still, and just because you’ve gone digital does not mean that personal interactions have to end.

The Evolution Of Branding

If you’re looking to create a brand for your company, that brand should not only reflect your product or service, but it should also give customers a feeling of what they’re buying, and it should be easy for customers to associate your brand with the product or service you sell.

Since the internet and mobile devices have made finding information much easier than ever before, customers should be provided with as much information as possible, including the brand of the product or service they’re buying, so they can have the full experience when they visit a website or download an app.

As previously stated, our world has changed, and along with this change comes an evolution of marketing. In the not too distant past, physical locations were the only real way to bring in customers, but with everyone having a digital footprint, this is no longer the case.

While the need for a physical location still exists, businesses can gain a significant advantage from having an online presence, which provides customers with all the information they need, and gives the business the ability to market to them wherever they choose.

Targeted, Personal Marketing

Marketing to a specific audience is a technique that is as old as the hills, but it is still considered effective, so it is worth exploring.

If you are running traditional advertising, you may have noticed that the results are oftentimes lackluster. Even when you target the right audience and run ads during peak hours, you may not get the results you’re looking for.

However, with the ability to target individuals via their email, phone number, or IP address, you can craft message specifically for the person you’re trying to reach. This also means the odds of that message being noticed and acted upon are much higher.

If you’re looking to grow your business quickly, consider looking into highly targeted marketing and getting to know your audience, so you can provide them with the content they want, when they want it.

Marketing to a large audience with traditional methods is still effective, but it comes with its own set of problems, the biggest one being that the same content gets delivered to everyone, which means some people will see it and recognize your product or service, while others won’t, and you’ll lose a lot of potential customers in the process.

Increased Customer Retention

Thanks to the success of social media and the internet in general, customer retention is at an all-time high. This is mainly due to digital marketing’s ability to connect with customers via a personal, one-to-one basis.

While many businesses succeed in gaining a large customer base, keeping them becomes much more difficult. If you’re looking to grow your business, customer retention is a key factor, and gaining new customers may not be as easy as it seems.

It’s no secret that humans, by nature, are herd animals, which means when one person succeeds, we all tend to follow, meaning a lot of businesses will tell you their customers are their lifeblood, but in reality, their customer base is only as good as their product, service, and brand retention.

If you’re looking to grow your business, you may want to consider investigating ways to increase customer retention, both existing and potential customers; in other words, you may want to find out what keeps them coming back for more, and what would make them feel inclined to try your product or service, or tell others about it.

Reduced Customer Frustration

Customers today are generally more sophisticated, which means they’re more likely to leave a bad experience than they are to simply walk away from a good one.

Imagine you’re a customer and you’ve used a service that is not up to par, it takes a while to get your money back, and during that time, you’re repeatedly bothered by the service, which eventually leads you to leave, thinking the product is defective, when in reality, the reason you’re having such difficulty is because the staff is incompetent, not your product.

This scenario is not that uncommon. Large organizations, with thousands of employees, are all too familiar with these kinds of situations, and even small businesses can encounter customer frustration, from time to time.

When this happens, you can bet that you’ll hear from unhappy customers who’ve had a bad experience, and unless you learn from these experiences, you’ll never be able to improve.