In the same way many of us have switched to a digital nomad lifestyle, many businesses have adapted to the ways of the online world. More and more companies are turning to online marketing as a means of reaching potential customers who would have never heard of their product or service. By employing some of the most popular digital marketing tactics including SEO, SEM and content marketing, you can establish your digital footprint and engage with potential customers in a way that suits you.
Why digital marketing?
Despite the ever-changing nature of digital marketing, a few techniques have stood the test of time. Search engine optimization (SEO) is undoubtedly one of them. The practice of getting free, naturally occurring search engine traffic to your site was once considered pure seo. However, over the years, SEO has become so much more than simply marketing your website to the search engines. Today, it’s a full-blown digital marketing strategy that you can implement without breaking the bank.
SEO for Busy Entrepreneurs
If you’re an entrepreneur who needs to focus their attention on growing their business, SEO can be a useful tool. If you’re utilizing SEO to generate organic traffic to your site, you’ll be able to engage with your customers and establish trust. This, in turn, can lead to increased conversions and sales. You’ll be able to afford the time to work on growing your business instead of taking care of the day-to-day operations.
Getting Started With SEO
To get started with SEO, you’ll need to do some research into the various metrics that you’ll need to keep track of. Keyword research is an important part of any SEO strategy. You’ll want to examine the competition for your target keywords and create a content plan that can help you reach the top of the search results for your chosen keywords.
Choose Your Keywords Carefully
When developing your SEO strategy, you’ll want to choose keywords that are relevant to your target audience and that can also be used in a way that will get you found by potential customers. When choosing keywords, make sure that you’re not duplicating content with different variations of your keywords. Instead, look for longer phrases that will “grab” the attention of your target audience. If possible, analyze market trends and see how you can incorporate your chosen keywords into your content.
Create Content That Can Convert
Your content should be able to engage with your target audience and encourage them to take action. To determine what content is most successful, you can examine your analytics and look at the conversion rates for each piece of content you created.
Measure And Improve Your Content’s Performance
Once you have content that is performing well, you can determine what you should be changing to improve its effectiveness. You can use tools like Google Analytics to determine the performance of each piece of content on your site. For example, did a blog post about a product or service help to generate more leads? Would a short FAQ section on your site help to increase your subscribers? Using this information, you can determine what content is performing the best and what you should be focusing on developing for your site.
Additionally, tracking the performance of your content across various platforms is also key. It’s important to examine your analytics and see how content from your blog performed on social media platforms like Twitter and Facebook. If you notice that your content is doing well on one platform but struggling on another, it can be a good indicator that the content is not quite right and needs some revising before being published.
Publish Content Regularly
As with any good marketing plan, consistency is key when developing an SEO strategy. To ensure that you’re always publishing content that is both relevant and useful to your target audience, try publishing several blog posts each week. Though the perfect content schedule will vary from business to business, at least try to be consistent with your publishing.
Use Link Building To Grow Your SEO
Whether you’re in the SEO industry or just starting out, the one thing that you’ll need to keep in mind is that all of this hard work will be pointless if you don’t have the links pointing back to your site. Building links is an essential part of any SEO strategy, and there are several tactics that you can use to get the links you need.
To start, you can use social media to share relevant and interesting content that is curated from all over the internet. Though this content might not directly link to your site, it’s likely that someone will click through to find out more about the subject matter.
If possible, use your blog to establish yourself as an authoritative source on your chosen topic. People will trust an established authority more than a stranger, so by creating high-quality content that offers value to your target audience, you can build links and gain trust. You can also ask other bloggers to link to you in their content. Though this may not seem like an obvious SEO tactic, by providing value to others, you’re offering them something in return – a chance to gain traffic to their site.
Last but not least, create backlinks by using platforms like Blogger to establish your blog. Though many people use WordPress for their blogs, Blogger still reaches a very large audience. Additionally, many bloggers prefer to use Blogger because it’s so easy to set up. If you want to learn more about backlinks, you can check out this informative blog post by Moz.
Incorporating digital marketing into your strategy will help you connect with your customers in a way that suits you.