Ever hear of the term “online opt in marketing”? If not, here’s a short introduction.
You’ll find many different tactics for marketing a company or brand online. Typically, these methods fall into one of two categories:
- Traditional online marketing methods that rely on website optimization, social media, and paid advertising.
- Online marketing methods that rely on getting in touch with potential customers (using a combination of email, SMS, and sometimes even phone calls) directly through the website or mobile application.
The first type of digital marketing is called “organic search engine optimization” or “SEO.” Essentially, SEO is the process of getting “organic” traffic – that is, traffic that comes without paid ads or paid promotions – to your website. If you’re new to the field, it’s a good idea to learn more about SEO so you can craft winning campaigns that rely on this ranking signal.
Traditional Web Marketing
Traditional web marketing, as the name implies, focuses on old-school tactics like keyword optimization and building a brand-worthy website. Because these methods rely on a lot of behind-the-scenes work, they can take some time to show results. However, if you’re looking for short-term results, they can be very effective.
If you’re looking to hire someone to design and build your brand-new website from scratch, you might want to consider a freelancer who specializes in SEO. Even if you have a decent-sized site with content you’ve already created, it’s a good idea to hire an expert to perform a complete revamp of your site’s SEO.
On the other hand, if you want to hire someone to optimize your existing website’s content for important keywords and to build a content strategy, you can opt for an SEO agency.
The Growth Strategy
Growth strategists focus on getting more clients, closing more sales, and expanding your reach to as many people as possible. With a bit of luck and some solid planning, you can achieve high sales and retain those customers for the long term.
Growth strategists may work for advertising agencies, marketing consultancies, or even businesses themselves. Depending on the size of your business, you may want to consider hiring a consultant who specializes in growth strategy. This person will help you craft a growth plan and define a strategy to expand your reach and make more sales. With a bit of hard work, determination, and strategic thinking, you can grow your business successfully.
Paid advertising, like traditional web marketing, relies on getting in front of people who are interested in your product or service. Typically, you’ll want to target people who are visiting blogs or similar websites, which is why you’ll see a lot of ads on those types of websites.
Paid advertising offers short-term benefits and quick results. If you’re looking for something that’ll bring in the bucks, you can opt for paid advertising. Even if you’re looking for long-term benefits, paid advertising might not be the right fit. Ensure that you’re putting in the right place and at the right time to get the best results.
Email marketing, like paid advertising and traditional web marketing, relies on getting to potential customers through online channels. While you can send a broadcast email to all your subscribers, you can also target your emails based on interest or behavior. Some businesses choose to go the extra mile and actually monitor the activity on their websites to see which email marketing strategies are working and which ones they need to change.
For example, if you sell shoes, you might want to send an email to everyone who visited a certain shoe-related website or blog. Or, if you sell a device to process emails, you might want to target potential customers who visited a few specific websites related to technology or computing. Essentially, you want to target people who are already interested in your product or service in order to increase your success rates and get more results from your marketing efforts.
If you’re looking for short-term benefits, you can opt for email marketing. However, if you’re looking for long-term success, you can’t go wrong with classical web marketing and paid advertising.
Social Media Marketing
If you’ve been paying attention to the news, you might know that social media marketing is one of the biggest trends right now. Essentially, social media marketing is all about getting in front of people who are interested in your product or service and encouraging them to engage with you or your business.
The most popular social media platforms include Twitter, Facebook, and Instagram. However, it’s not necessarily the case that you need to operate from these platforms. If you have a blog, you can integrate a plugin like Wistia that’ll help you take advantage of this popular social media trend.
In order to gain success with social media marketing, you need someone who is familiar with the field. Whether you opt for a freelancer or an agency, make sure they have experience in this area.
If you’ve been paying attention to mobile marketing, you might know that getting in front of people on mobile devices is the way forward. Typically, this will mean using websites and mobile applications on smartphones and tablet computers.
You can use a tool like Google Analytics to track the behavior of site visitors on mobile devices. This approach allows you to target potential customers based on their interests, behaviors, and demographics.
Even though mobile marketing is becoming more and more popular, it’s still considered “new media” and many people are hesitant to try it because of the uncertain nature of results. If you’re looking for a winning formula and you want to try a new approach, you can opt for mobile marketing. Just be sure to hire someone who has extensive experience in this area.
Last but not least, let’s talk about online marketing. As the name implies, online marketing is all about getting customers to purchase your product or service through digital methods that include websites, blogs, social media, and email marketing.
Usually, this will mean creating content that is both helpful and appealing to potential customers. Even though there are many different ways to do this online, it usually means creating content that is informative, creative, and easy to understand. When done right, online marketing can be an effective and versatile tool for marketing a business.
Choose The Right Method For You
As you can see above, there are two types of digital marketing. Depending on your business objectives and the nature of your product or service, you can choose the right method for you.
For example, if you’re a baker and you want to increase sales online, you can opt for SEO. Alternatively, you can opt for email marketing or paid advertising if you want to gain more speed and efficiency in your marketing efforts.
To help you choose the right method for your business, let’s examine the differences between traditional web marketing, organic SEO, paid advertising, and email marketing in more detail.
Keywords And Backlinks
Often, people forget about keywords, but they’re one of the most important tools in any SEO strategy. When you craft a winning SEO strategy, you’ll want to include these important words and phrases in your content and throughout your website’s architecture. In addition, you’ll want to create backlinks, or connections, to other websites that are highly relevant to your content.
When you get backlinks, or mentions, of any kind (whether they’re on a blog or any other website) you can also get more visibility in the search engines. Essentially, the more you get, the better. When you get enough backlinks, the search engines will start to recognize your site as being relevant and trustworthy, which in turn, will help you get more organic traffic and conversions.