A career in digital marketing or social media isn’t just for teenagers anymore. According to LinkedIn, in 2022 there will be over 1.8 million job opportunities in digital marketing and social media.
With the rise of TikTok and Instagram, people are seeing the perks of the online world. Employees can now enjoy the flexibility of working remotely and the opportunity to develop professionally while having fun.
If you’re looking to enter the field, you have plenty of options. Here are just a few of the ways you can become a successful online musician.
Find A Niche
One of the first things you’ll need to do to ensure your success as an online musician is to find a niche. This is similar to the approach you need to take in life in general. Instead of trying to be all things to all people, you want to find a specific group of people who can benefit from your content.
For example, if you are passionate about lifestyle, you might create content about traveling or fashion. If you are an artist, you might want to create art journal videos or share your crafty skills. Whatever it may be, figure out what you can offer the world and then execute on that.
Build A Platform
The second step in ensuring your success as an online musician is to build a platform. Just like in life, you want to have a solid foundation before you start growing. This means creating and maintaining a blog or website where you can share your content, connecting with potential followers, and engaging with them to grow their interest in your content.
On a blog, you can write product reviews, answer questions, and generally establish yourself as an authoritative voice in your industry. Websites like HubSpot and WordPress offer free blogging platforms, so you don’t have to go it alone.
Create & Maintain A Social Media Identity
Another important aspect of your online music career is to create and maintain a social media identity. You can do this by using your chosen platforms (e.g. Instagram, TikTok, etc.) to follow and connect with others in your industry, offering value-added content and consistently posting interesting, engaging content.
Make sure to follow the rules and guidelines of your chosen platforms. Doing this will help ensure you don’t lose followers and keep your content interesting to your audience. You can also find and connect with other creators, musicians, and industry experts within your niche on platforms like LinkedIn.
Get A Manager
The final step in ensuring your success as an online musician is to get a manager. Just like in life, you’ll need someone who can articulate your goals and help you reach them. Since digital marketing and social media are so vast, it’s important to work with someone who understands this space and can help you reach your potential.
Managing your social media accounts and keeping up with the trends is a lot to handle without any help. Having a manager who’s experienced in this space will ensure you don’t miss a beat and can continue to grow your audience.
So, is it worth it to pursue an online music marketing career? Is it even possible to create a successful music career online?
Yes, it is! Thanks to the flexibility of remote work, the opportunities to develop professionally, and the ability to find a niche and build a platform, more and more people are choosing to pursue a career in digital marketing and social media. With over 1.8 million jobs available, you can be certain there’s a niche for you.