Online Music Marketing Campaign Strategies for Beginners

So you’ve bought that shiny new computer or smartphone and want to try and squeeze in some work time. Or perhaps you’ve just upgraded your web browser and want to try out a new feature. Whatever the reason may be, you’ve decided that now is the right time to get to work and try out the new capabilities of your device.

But before you start blasting away at the keyboard, there are a few things you need to know. Primarily, you need to know what kind of content you should be creating for the web, and secondly, you need to know how to distribute it effectively and cheaply. Luckily, we’re here to help. In this article, we’re going to teach you the ropes of online music marketing campaign strategies so that even if you have no previous experience, you can hit the ground running and start generating some leads and sales.

Key Takeaways

Over the past decade, the web has become an essential tool in any marketer’s toolkit. It has changed the game, allowing anybody with a good idea and the drive to pursue it to go head-to-head with the big brands.

No longer does marketing have to be restricted to expensive TV commercials or billboards in city centers. Thanks to the power of the web and a few well-designed landing pages, you can promote any product or service and gain instant credibility with consumers, no matter your size or location.

While traditional marketing methods may still work well, relying on them alone won’t cut it in today’s ever-changing digital landscape. To succeed in today’s online world, you need an aggressive strategy that spans online videos, social media, and SEO. You need to understand how to use every tool at your disposal while staying ahead of the curve.

What Is SEO?

Before we dive into the nitty-gritty of setting up your marketing campaign, we need to discuss SEO, or search engine optimization. SEO is all about ranking high on search engines like Google when users search for products or services that pertain to your niche. As an SEO marketer, you may be familiar with the concept of SEO audits. These are services that will analyze your website’s performance and help you determine where you stand compared to your competitors.

While SEO can be effective, it’s not always cheap. That’s why you need to have a clear and concise marketing strategy in place before you begin your SEO efforts. Are you intending to use organic search results to gain more visitors to your site? Or are you focusing on increasing the conversion rate of your existing visitors?

Why Should You Create and Post Content On YouTube?

With the proliferation of TikTok and other platforms like YouTube, people have increasingly shifted towards consuming content online. According to HubSpot Blogs’ 2018 Digital Marketing Survey, 66% of marketers plan to increase their use of video content in their marketing collateral in the next year.

In addition to being a popular social network, TikTok users can also visit YouTube to discover and watch amazing educational videos, celebrity interviews, and viral clips. As a content creator, you can potentially reach a massive audience. YouTube has more than one billion daily active users and the average user spends nearly three hours per day on the platform.

If you’re looking to build your brand’s credibility and connect with the right audience, you can’t go wrong with YouTube.

Why Should You Post On Instagram?

Instagram is the opposite of YouTube. While the former is all about showing off your products and engaging with your audience, the latter is all about educating and entertaining your audience via content.

With over one billion daily active users, Instagram is a fantastic platform for building your audience. According to HubSpot Blogs’ 2018 Digital Marketing Survey, 19% of marketers plan to use Instagram in their strategy in the next year. Instagram doesn’t only draw in potential customers, it also helps you engage with your current audience and encourages them to stay connected through content that is specifically designed for them.

Instagram’s algorithm constantly changes, making it difficult to determine exactly how to perform to get the most out of the platform. This is one reason why you need to use different strategies for different platforms. While Instagram is great for gaining credibility with your audience and growing your following, you may need to rely more heavily on paid advertising to drive leads to your website.

Choosing Your Platforms

While there are many platforms to choose from, you need to focus on a small number of platforms that can best serve your needs. Depending on your niche, you may want to consider whether you should focus on YouTube or Instagram. Here are a few key tips to help you make the right decision:

  • Know your audience. Who are you trying to reach? What do they want?
  • Decide whether you want to go fully organic or want to use paid advertisements to gain more traction.
  • Consider the size of your audience. Do you want a bigger audience or a niche audience?
  • What are your goals? Are you looking to gain more fans on social media, or are you looking to attract new customers to your website?

Setting Up Your Campaign On YouTube

To set up your campaign on YouTube, you need to do the following:

  • Create a compelling introductory video.
  • Tag your video with keywords.
  • Build your audience via subscriptions and organic growth.
  • Use analytics to determine your video’s effectiveness.
  • Measure your video’s performance regularly.

YouTube analytics gives you the following information about your video:

  • Daily view counts
  • Likes
  • Dislikes
  • Comments
  • Sharing stats
  • Video content schedule

Depending on the type of content you create, you may decide that a video is not the best medium for you. For example, if you’re just starting out and want to demonstrate your range, audio-only recordings may be a better option. Or, if you’re looking to educate your audience about a certain topic, a written blog post may be a better fit.

Setting Up Your Instagram Campaign

Instagram doesn’t allow you to conduct a marketing campaign in the same way you can on YouTube. To set up your Instagram account, you need to do the following:

  • Create a compelling narrative.
  • Curate attractive and informative photos.
  • Tag your photos with relevant keywords.
  • Follow relevant accounts.
  • Regularly engage with your followers. This will encourage them to come back for more.
  • Measure your Instagram’s performance via analytics.

Instagram analytics gives you the following information about your account:

  • Gain Followers
  • Average Video Views
  • Likes
  • Comments

To engage with your followers, you can create compelling content that will keep them coming back for more. This content may include:

  • Product demos
  • Interviews with industry leaders
  • Short tutorials about the featured product or service
  • Top video tips

Depending on your niche, you may want to consider whether you should focus on Instagram or YouTube for your marketing efforts. As with any other decision-making process, it’s important to look at the pros and the cons.

SEO Basics For Content Creators

If you’re looking to get started with SEO and want to limit your financial risk, the best thing for you would be to go the organic route. That is, to use only methods that don’t require you to pay for each click or impression. In the world of SEO, this is known as gaining “natural traction.”

While many big brands can afford expensive ads that display on the top spot of search results, smaller brands and content creators may find it difficult to compete without spending money.

Luckily, there are some basic ideas and tactics you can follow to gain natural traction that don’t require you to spend a fortune. Let’s take a look: