How to Use Slow-Motion Video for Social Media Marketing

What would you do if you were about to give a speech and you saw your audience filing out of the room, one by one? Would you stop and start over again? Would you leave more time for questions? Would you use a slow motion video to show your audience how engaging you are even when talking about serious subjects? The answer to all of those questions is yes. In fact, the last one is a great example of why you might want to use slow motion video in your marketing efforts.

Marketing through social media is now commonplace. Many marketers have jumped on the bandwagon and created marketing accounts on social media platforms like Twitter and Facebook. While these platforms can be useful for marketing, they are not for marketing purposes alone. These platforms were not built for marketing departments; they were built for the people that use them – for fun. If you want to harness the power of these platforms for marketing, you need to understand their interface and how to make the most of it.

As a marketer, what is your overall objective? More importantly, what is your audience’s objective when they use these platforms? Fun. Fun is the most important thing; if you can prove that you are having fun, then your audience will be more open to engaging with your content. Thus, the importance of branding and being consistent with your brand voice across all platforms. In case you are wondering, yes – branding can be used in a somewhat different way on social media platforms than it is in a commercial setting. On social media, you can use branding to establish yourself as an expert in your industry while still being consistent with the overall brand voice of your business. That is a very powerful combination – having a fully cohesive brand identity that is not only tied to your commercial objectives but also present on social media channels.

The Difference Between Real Time and Slow Motion Video

If you’ve ever seen the TV show Mad Men, you know that advertising in the 1960s was very different from advertising today. Back then, people actually watched commercials as opposed to skipping them or getting distracted by social media the second they came on. If you are trying to advertise on an episodic basis, you absolutely need to include these spots in order to connect with your audience. However, if you are trying to build a brand and establish yourself as an expert in your industry, you might want to consider using slow motion video in place of some of these ads. Why?

The answer lies in the difference between real time and slow motion video. When you play a video in real time, the viewer is able to see everything that is happening as it is happening. If there is any kind of action or reaction in your video – be it a person speaking or a product being used – the viewer is able to experience it all as you are experiencing it. Thus, the importance of being consistent with your brand voice and avoiding any kind of linguistic ambiguity. If you do slip up and use the wrong word or sentence, the viewer will notice and it will break your flow significantly. This, in turn, will likely lead to an inconsistent brand experience and perhaps even a broken trust with your audience. So, while you might include some funny anecdotes or interesting facts to make your video more engaging, you should always keep your language clean and your brand consistent throughout all levels of your content.

Get Inspiration From the Pros

One of the best things you can do for your social media marketing efforts is to learn from the pros. Luckily for you, we are here to help with 20 top tips for using Instagram for business. Keep reading to learn more.

1. Be Human

When you are running a business, you are bound to interact with customers a lot. However, social media marketing is not just about marketing yourself and your products. You have a bigger audience than you realize that is there simply to engage with you and your content. So, don’t be afraid to show your personality and engage with your audience on a human level. Even Donald Trump has taken the time to compliment a photo of a woman on her Instagram account, proving that you do not have to be perfect to engage with your audience.

2. Post Regularly

While this tip might seem obvious, you would be surprised at how many people do not regularly post on social media. If you want to have a successful business account, you need to be posting frequently and consistently. According to HubSpot Blogs, users on average only spend eight minutes a day on social media – that’s less than one percent of the day. So, if you want to grow your following, you need to make sure you are posting at least once every two weeks. When users don’t see frequent activity, they will begin to question your commitment to the platform. If you want to be viewed as a reliable source of information, you need to make sure that your audience does not have any doubts about your commitment to the platform. In addition, the more you post, the more you will be viewed as an authoritative voice in your industry. Finally, make sure that you engage with your audience by responding to comments and engaging with your followers – more often than not, users will leave you more notes and comments than you comment back. This tip alone will help you get more Instagram followers and, subsequently, grow your account.

3. Consistent With the Platform

While you might not always need to post in real time in order to post on social media, you must keep in mind that not all content fits perfectly onto a platform. If you decide to upload a YouTube video to your Instagram account, for example, you will notice that the video takes on a life of its own. It will not be possible to control the number of views the video will receive. If you want to be viewed as a reliable and authoritative source of information on your chosen platform, make sure that all the content you post represents the same level of quality. In particular, make sure that all the content you post is relevant to your audience’s needs – this will help establish you as a thought leader in your industry while also compelling your audience to want to learn more about you.

4. Hashtags Are Important

One of the first things you will learn when you start using Instagram is the importance of hashtags. While the platform was designed for fun and to connect people with the content they love, hashtags allow users to easily find content that is relevant to their interests. If you want to be viewed as a thought leader in your industry, make sure that all the content you post includes relevant hashtags so that your audience can find you easily. In addition, make sure that you are using the correct hashtags for the contents of your post. If you are unsure of what hashtags to use, ask other users or look online for lists of popular hashtags for your chosen topics. Using the wrong hashtags can damage your efforts significantly; if you want to be viewed as a reliable and authoritative source of information on your chosen platform, make sure that your hashtags are appropriate and that everyone knows what they are.

5. Quality Matters

If you want to have loyal customers, make sure that all the content you post is of a high quality – this includes both the product or service you are advertising as well as the images you use to represent it. While it is okay to post images of products that you have used or seen used in the past, make sure that these products are of a high quality and that the images realistically show the product in use. In addition, if you want to be seen as an authoritative voice in your industry, make sure that all the content you post is of a high quality.

6. Be Accessible

If your product is expensive and/or complex, chances are you will not be able to provide a lot of information about it easily on social media. While customers might find it easy to engage with you on a product-related level, if you want to be viewed as an authoritative source of information, make sure that all the content you post is of a high quality and that you answer all the questions your audience might have. Alternatively, make sure that all the content you post is easily accessible – if someone cannot easily find the information they are looking for, they will most likely move on to another source. This, in turn, could damage your efforts significantly if they decide that your product does not live up to their expectations. So, while having a lot of followers is important, make sure that all these followers are aware of what you are trying to promote and are not simply there to spam. In addition, if you want to be viewed as an authoritative source of information, make sure that all the content you post is easily accessible.