How to Optimize Your Medical Marketing Campaign in Newcastle, Australia

Newcastle, Australia is a beautiful city, but if you’re an Australian who wants to visit the United Kingdom, you’re in for a big disappointment. The Aussies love their cricket, their barbeques, and their beer—and they don’t do doctors. Sorry, guys.

So if you’re planning on visiting Newcastle, it would be wise to research the best way to attract attention. There are so many healthcare consumers in Newcastle, and that’s a good thing for businesses trying to make money off of you. But if you’re looking for a peaceful place to practice medicine, you might be out of luck. The only thing you’ll find in Newcastle is people who are desperate for healthcare and the constant stream of patients coming in and out of the hospital. Yikes!

Because of the high volume of medical tourists, healthcare businesses in Newcastle have figured out a way to capitalize on the lack of privacy and anonymity. They’ve created a special package for the overseas market that allows patients to receive healthcare without ever having to leave the country. It’s called the MyHealthTourism Package, and it combines upfront healthcare pricing with a travel companion to help shield you from any language barriers. Who cares about language barriers when you can have a native English speaker interpreting for you? Just kidding.

While the MyHealthTourism Package isn’t available for everyone, it’s a great option for those who want to visit the UK for medical reasons. The package includes a number of healthcare services that could be useful to you, such as blood pressure checks, knee injury evaluations, and general medical examinations. So if you want to visit Newcastle and don’t want to deal with the hustle and bustle of a normal British city, consider this option. You’ll have someone with you the whole time, making sure you get the healthcare you need. It’s like having your own personal concierge, but in a way that’s much more convenient. And let’s be honest, who wouldn’t want that?

The Best Ways to Market Your Medical Practice in Newcastle

So you want to market your medical practice in Newcastle. Great! You’re in the right place, because there are tons of options! In today’s world, there are hundreds of ways to get the word out about your practice, and you want to ensure you use all of them to your advantage.

Here are some of the best ways to market your practice in Newcastle.

Digital Marketing

Do you use social media to promote your practice? If so, why not try using digital marketing to advance your practice? Social media is a great tool for marketing, and with millions of users, it’s the perfect place to reach thousands of people.

In addition to using social media to disseminate health-related content, such as blog articles and case studies, you can use digital marketing to build a digital community around your practice. The advantage of having a digital community is that you can engage with your customers beyond just selling them healthcare products or services. You can also use social media to listen to and connect with your patients, determining their needs and wants, and using that information to shape your future healthcare offerings.

Radio Advertising

Is there a certain radio station in your city that you think can benefit your marketing efforts? If yes, then why not advertise on it? Radio advertising is highly effective because it allows you to connect with your audience on a deeper level. If you can get someone’s attention on the radio, you can be sure they’ll notice you when you advertise on social media platforms. It’s also cost-effective, especially if you run a commercial at regular intervals throughout the week. Remember, the more times you advertise on the radio, the more you’ll draw in potential patients. So don’t be afraid to splash out on the radio ads!

Print Advertising

Do you often use printed materials to attract patients? If so, why not try using those same materials to market your practice? Although digital marketing and social media allow you to engage with potential patients on a larger scale, there’s also something to be said for printed materials.

A recent study from HubSpot Research found that while only 2% of businesses have a grandfathered relationship with a local newspaper, 22% have purchased a newspaper ad, and 13% have used a public library to attain a significant audience. So if you’re looking to market your practice in Newcastle, consider using print advertising to get the word out! You can also use printed materials, such as flyers, to communicate with existing patients. Did you know that 95% of people who receive flyers from a healthcare business do so without complaint? So if you want to be effective, don’t be afraid to print some flyers!

Out-of-Home Advertising

Do you ever walk by a restaurant, supermarket, or shop and think: “That place looks amazing! I’d love to try there.” Or do you constantly think: “That shop is trying to sell me something”?

If you answered yes to either of these questions, then you might be interested in trying out out-of-home advertising. Instead of relying on businesses to show up in your city and advertise on billboards, bus stops, and elsewhere, you can take matters into your own hands and plaster your city with posters, billboards, and other types of advertising.

If you’re running an out-of-home advertising campaign, then make sure you use eye-catching images and fonts to draw in potential patients. In addition, you should research the demographics of your target audience and develop a strategy to reach the right people. And remember: the more you put out there, the more you’ll get back!

So, how effective have these different marketing methods been in getting you results? According to research, the answer is: quite effective!

A recent study from Mckinsey & Company found that nearly all of the healthcare markets surveyed used different forms of digital marketing to great effect. In addition, 76% of the respondents used social media to attract patients, and 72% used radio advertising. While only 4% of the respondents used printed materials to make an impact, 22% used out-of-home advertising, and 12% used billboards. Why? Because those are proven ways to get results.

According to the same research report, the respondents said that these methods had a “major” or “very important” impact on their business. Indeed, using digital marketing to attract patients is highly effective, as 89% of the respondents reported that this form of marketing “gets me lots of results.” And let’s not forget about the respondents who report that billboards and out-of-home advertising have the most profound impact on their business; these methods make up 44% and 40%, respectively, of the respondents’ reported impact.

Make Sure You Have Everything You Need

If you want to market your practice in Newcastle, then you should make sure you have everything you need. For instance, do you have a website with all the relevant information, including directions to the practice and contact details? Do you have a business card or flyer with your name, phone number, and email address? If not, then why not?

These days, the success of a business, brand, or marketing campaign largely depends on how well they perform online. According to HubSpot Research, more than half of the respondents (53%) feel that gaining social media followers will greatly influence their marketing success. Similarly, 47% feel that video content will help them gain some traction online. So if you’re serious about marketing your practice in Newcastle, then you should get yourself a website as soon as possible.

If you don’t have a website yet, then don’t worry, you can use free blogging platforms, like WordPress, to easily create one. In addition, did you know that Google recently revealed that they give special weight to websites that are professionally designed? So if you want to market your practice in Newcastle, then you should definitely hire a professional to help you with logo design, banner advertisements, and similar elements. The internet is full of talented designers who can help you achieve your desired look. Finally, don’t forget about the importance of legal documents in your marketing campaign. Did you know that 47% of the respondents reported that paperwork was “somewhat” or “very important” in achieving success in their marketing efforts? What does that mean for you? It means that you should have a business lawyer review your contracts, agreements, and similar paperwork.

Now that you’re equipped with the basics of marketing your medical practice in Newcastle, it’s time to get some work done!