With the Covid restrictions becoming less stringent and life going back to “pre-Covid” levels, more and more people are considering their options for post-graduation work. One of the best jobs available might be right in your backyard. Marketers for online marketing programs can expect to earn around $80,000 per year. That’s more than enough to cover your expenses and have plenty left over for savings and investments.
Traditional job search tools like campus recruiting and networking events can still play an important part in finding your dream job. But with the pandemic, many of these job search platforms have shifted their focus to digital marketing, especially since so many companies are trying to keep their employees engaged and motivated during this time. With this in mind, it makes sense to consider alternative methods of job searching, especially since many of the roles currently in demand require previous digital marketing experience.
The Growing Demand for Digital Marketers
With the world shifting to a digital sphere, more and more companies are discovering the power of digital marketing. In fact, according to Forbes, the demand for digital marketers is set to increase by 25% in the next year. This is especially true since marketing in the digital sphere is so much different than marketing as we know it.
Traditional marketing, which focuses on marketing products and services, is increasingly being replaced by digital marketing, which places greater emphasis on engaging with potential customers online and through social media.
One of the best things about the growth of digital marketing is that many traditional marketing jobs such as media buying, planning, and analyzing are now available in a digital form. This makes the role much more appealing to college students who are looking for a creative job and don’t want to get stuck in a rut.
Companies are also creating more and more marketing roles specifically for somebody with a digital marketing background. A 2017 PwC report found that over the next three years, demand for digital marketers is expected to grow by 25%.
Since marketing in the digital sphere is such a broad term and incorporates a variety of specialties such as search engine optimization (SEO), content marketing, and social media management, it’s worthwhile to explore different options for online MBA marketing degrees.
Choosing the Right Online MBA for Digital Marketing
To succeed in their chosen field, digital marketers need to have a solid understanding of various aspects of computer science, online marketing, and finance. Depending on your career goals, you might also need a knowledge of management, public relations, sales, and/or marketing.
Since most online MBA programs are designed for a specific career path, you’ll need to consider what you’re looking for in terms of specialization. Below, we outline the various specializations available and the relative merits of each.
1. SEO & Digital Marketing & Management
SEO professionals work with businesses to improve their appearance in search engine results. Their specific tasks may include creating content for websites such as blogs and social media platforms like Instagram or YouTube, analyzing key words and creating content based on those words, creating digital marketing strategies, and tracking the performance of those strategies.
In addition to preparing you for a successful career in SEO, an SEO-focused online MBA helps you develop the technical skills needed to carry out SEO activities, as well as a general understanding of how to implement digital marketing strategies. A management degree with a heavy emphasis on marketing is also a great option for those interested in a career in digital marketing as it prepares you to become a business or marketing manager.
2. Content Marketing, Social Media Management, & Marketing
Content marketing is all about creating and distributing content that is valuable and appealing to potential customers. Social Media management involves using social media platforms like Twitter or LinkedIn to create and engage with audiences. Marketing, on the other hand, is all about getting people to actually buy your products or services. To do this, you will use marketing research to identify potential customers’ needs and wants, and then develop strategies to meet those needs and wants.
An online MBA in marketing can teach you the theory and practical application of marketing, along with the tools and techniques required to grow a business via marketing methods. A content marketing online MBA will prepare you to take on the role of a content strategist, creating and curating high-quality content for digital marketing platforms like blogs and social media.
3. E-commerce Marketing, Online Store Management, & Digital Marketing
E-commerce marketing professionals are responsible for marketing online stores and selling products and/or services via email, social media, and search engines. If you are interested in pursuing a career in e-commerce, then an online MBA in e-commerce marketing can help you develop the right skillset and gain the knowledge required to succeed in this role. An online store management degree is a great option if you are looking for a flexible schedule since many online store owners and marketers work remotely, often from home.
Top Tips For Future Job Seekers
Even though there isn’t any specific advice for future job seekers, it’s still worth considering some of the best options available. Since the Covid restrictions are slowly being eased, more and more people are looking for ways to continue their education. An online MBA in digital marketing is a great option for those who want to gain a foundational understanding of the field and want to be able to apply that knowledge to various industries and businesses.