So you’re finally taking the plunge and doing an MBA. Congratulations! The next stage of your life will undoubtedly be filled with new experiences, opportunities, and most importantly, knowledge. You are entering a world of marketing and management and are about to become an expert in your chosen field. That field might be social media marketing, management of a production line, marketing strategy or sales. It really doesn’t matter what you specialise in because the world of an MBA is highly compartmentalised, with courses and specializations designed to give you the widest possible exposure to the subject matter. The one thing you must retain, however, is an entrepreneurial spirit. You might find yourself in a management position in one company but that doesn’t mean you can’t carve out a niche for yourself in the industry. That’s what makes an MBA such a valuable and versatile credential.
The above video provides a great overview of what an MBA in digital marketing entails. It touches upon several of the key areas you will need to master, including marketing analytics, SEO, content strategy, social media, and more. If you want to make the most of your 531e, you can start by browsing the list of available online degrees below. Then, you can begin to map out your strategy, deciding which of the disciplines above you wish to specialize in and which you would like to dabble with. It’s a common misconception that all MBAs are created equal. While the basic course structure and content may be the same, each program will have its own unique selling point. This is why you should do your research before making a decision and find the one that suits your needs best.
If you’re searching for a degree to compliment your existing tech foundation, you might choose to specialize in digital marketing. The video above provides a good overview of the various specializations available within this area. From SEO to content strategy, social media to email marketing, and performance marketing to paid media, you will learn all the key aspects of this field.
If you have a specific area of interest and want to learn more about it without committing to a 5+ year degree program, you might consider a non-degree specialization. The video above highlights several programs, many of which you can finish in a matter of months, which provide you with a comprehensive education in digital marketing. Alternatively, you can complete shorter versions of these programs, such as the HBA, which focuses on marketing analytics. These are ideal for someone who needs to make a quick decision about their next step or for someone who wishes to further their education but doesn’t want to commit to a full degree program. With a non-degree specialization, you will not get certified by acquiring a degree but you will gain valuable knowledge and network contacts that can help you get a job in your chosen field.
Do you feel like you’re getting lost in the shuffle and need some one-on-one attention? Perhaps you’re deciding to do an MBA because you feel that you need someone to hold your hand throughout the process. An MBA is a big decision, which involves giving up a lot of your freedom, and you shouldn’t do it if you don’t feel like you’ll get the individualized attention you need. One of the things which makes an MBA different from a typical undergraduate degree is the intense focus on your personal needs and the extensive course work required to meet those needs. This is why many MBA programs advertise themselves as a ‘full-time MBA’ rather than a ‘part-time’ or ‘distance’ MBA option. You are expected to show up for class, complete all the work, and then go home. There’s no freelancing, no side jobs, and no hiccups with your schedule. The classes are usually a few hours a day, at least three days a week, and you’ll have a set schedule which you must adhere to. This is a highly structured environment with a lot of one-on-one attention. If you are looking for a more traditional route, without having to worry about finding your own accommodation or eating out all the time, this might be the one for you.
With the cost of a traditional education, especially a bachelor’s degree, going up, up, and away it’s no surprise that more and more people are looking to save money by getting an MBA online. While a lot of the cost is associated with the accommodation and food which is included in the tuition fees, not all of it is. There’s a whole host of things you need to purchase which are not part of the monthly fee, such as business books, equipment, and software. If you can find a way to offset the additional costs of an MBA, particularly if you’re planning on getting a full-time job in your field upon completion, it’s worth considering.
If you’re looking for career prospects, an MBA, particularly in the field of digital marketing, can be a valuable asset. The demand for digital marketers is growing and so is the supply of new graduates, making this one of the more lucrative and in-demand bachelor’s degrees. If you can kickstart your career with an MBA and then work on gaining industry experience, all the more so because many employers offer a ‘mid-career’ or ‘executive’ MBA, you can look forward to a very promising career, particularly in a tech-related field. Just remember, as in any other field, you will need to be prepared to work hard to prove yourself and ensure you secure top grades. An MBA certainly gives you an edge in the job search but it will still take hard work and excellent grades to secure the position you want. Just keep your head up and keep applying for jobs!
An MBA can also open up new opportunities for you, particularly in the field of marketing. Many marketing managers and executives get their MBA so that they can go back into the field and start their own companies or take over existing ones. If you are someone who possesses an entrepreneurial spirit, an MBA can help you establish yourself as an expert in your chosen field and allow you to make the most of your talents. You will not be locked into an organizational structure with an MBA, as you might with a bachelor’s degree, which gives you the flexibility to take charge of your future and make the most of your talents. So, if you are looking for a new challenge, a degree, and the career that comes along with it, an MBA might be the one for you.
An MBA can also be a stepping stone to other forms of higher learning. Many people who get their MBA subsequently go on to get a JD/LLM so they can specialize in business litigation or work in regulatory affairs. If you are someone who is interested in pursuing a legal career, getting an MBA, particularly the part-time variety, could be the first step. Once you’ve completed your studies and gained some experience, you can then go back to get a JD/LLM so that you can further specialize in corporate law or business litigation. That is, after all, what an MBA is all about- preparing you for the real world so that you can succeed in your chosen career path.
If you’re still deciding which type of MBA to get, take a deep breath and know that there’s no rush. With so much information available at your fingertips via the internet, including videos like the ones mentioned above, it’s easy to be overwhelmed by all the different types of MBAs out there. Take a step back and look at what you need at this point in your life. If you’re wanting to further your education, but don’t yet feel that you need an MBA to do so, then consider a non-degree specialization. Then, if you do decide that you want to get an MBA, take time to find the right program for you, whether that is full-time, part-time, or distance learning. An MBA degree itself is not what you’ll need to succeed in your chosen career path. Rather, it’s the knowledge and the network of professionals you’ll establish through your studies which will be of paramount importance. Once you’re in the job market, you can look to your education and experience to further differentiate yourself from other applicants.