Online Masters of Marketing Degrees: What Do They Offer and How to Get Started?

Do you want to specialize in marketing and marketing management and earn a living doing so? If so, you can attain an online Master of Marketing degree from one of the foremost universities in the world. While marketing and marketing management are not new degrees, what is unique about the online format is the opportunity to further specialize in a handful of areas, such as digital marketing or marketing analytics. The only difference is that with an online Master of Marketing degree, you will not have to leave your house to attain the knowledge you need to succeed in the field. Today, we will discuss the various perks of an online master’s degree in marketing and how you can get started on your career journey.

Why An Online Master of Marketing Degree?

With an ever-changing digital landscape and the world shifting to a 24/7 online mode of operation, marketing and marketing management are always in demand. In fact, the U.S. Bureau of Labor Statistics predicts that jobs in these areas will grow by 20% between 2016 and 2026.

If you’re looking to enter the workforce and find specialized marketing knowledge, an online Master of Marketing degree could be the perfect choice for you. You will not only be able to acquire the in-demand knowledge and skills needed to succeed in the field, but you will also be able to do so from the comfort of your home. This is not a common opportunity, so you must make the most of it.

Variety of Specializations Available

An online Master of Marketing degree doesn’t usually require that you specialize in a single area of marketing. In fact, the vast majority of accredited online Master of Marketing degrees (76.9%) offer you the opportunity to gain specialized knowledge in a handful of areas, including:

  • Marketing analytics: Being able to analyze marketing data to identify areas for improvement and make informed business decisions.
  • Marketing automation: The use of technology to automate marketing tasks such as email campaigns and webinars.
  • Social media: The use of websites and social media to spread information and engage with customers .
  • Content strategy: Developing and executing a content strategy for a brand or business.
  • Digital marketing: Planning, analyzing, and implementing online marketing campaigns .
  • Inbound marketing: The practice of attracting, engaging, and delighting people to grow a business .

Flexible Study Schedule

Another advantage of an online Master of Marketing degree is that you have full control over your learning environment. There are no set end dates for your studies, so you can fit your learning around your schedule. This is particularly beneficial for those who work or have other responsibilities outside of school. For example, you could read books while working remotely for an eCommerce or marketing firm. The only requirement is that you have a reliable internet connection and a computer or mobile device.

Access to Thousands of Online Resources

With the plethora of information available online, it’s important to develop the ability to sift through the noise and find the most relevant and up-to-date content. An accredited online Master of Marketing degree will instill in you the ability to find the answers you seek with minimal effort. For example, if you’re curious about marketing analytics and what the future of marketing might look like, you can Google it. You will not only find relevant and helpful information, but you will also find a wealth of choices when it comes to pursuing an online Master of Marketing degree.

A Great Place to Work

Last but not least, we would like to remind you that an online Master of Marketing degree from a reputable university is a great place to work. According to a LinkedIn study, digital marketing managers who have an MBA and a master’s degree earn an average of $130,000 per year. Additionally, marketing experts with a doctoral degree earn $112,000 per year on average.

So, if you’re looking for a great place to work, consider any option that can put you ahead of the competition. While it would be great to attain an Ivy League degree, you will not earn a high degree of flexibility without paying for it.

There are many perks to an online Master of Marketing degree, which you can only get from a reputable institution. If you’re thinking about stepping into the field, consider all that it has to offer.