Looking to further your studies, gain new skills, or change careers? You can do so with an online masters in marketing from the University of Florida. Here, you will study the theory and practice of marketing as it relates to social media and marketing analytics. Gain the skills you need to land a rewarding job in the field and take your career to the next level.
What is marketing?
The practice of marketing involves connecting with potential customers and turning them into real customers. Marketing is all about creating brand awareness, turning prospects into active buyers, and measuring the results of marketing activities.
In the digital world, marketing is even more important. To stay competitive, businesses must innovate and evolve to stay ahead of the curve.
With every new platform and social media channel that emerges, marketers must learn to adapt and change to ensure their marketing strategies remain effective.
Marketing Is Evolving
With every new generation that enters the workforce, marketing needs to evolve to remain effective. This is especially crucial in today’s world of digital marketing. To stay relevant, marketers should always be looking for the next big thing, the next big trend, and the next big strategy. What may be popular today can quickly become antiquated.
To ensure your marketing strategies remain effective, it’s essential to understand what’s trending, what’s popular, and what drives consumer behavior. To do this, you will study traditional and digital marketing with an online master’s in marketing from the University of Florida.
Why Study Marketing with an Online Degree?
If you’re looking to further your studies, gain new skills, or change careers, you can do so with an online degree in marketing from the University of Florida. You’ll study theory and practice, connecting digital marketing with the real world, gaining a broad understanding of the subject, and gaining the skills you need to effectively market and sell products online. You’ll also study theory and practice in digital marketing and social media marketing.
You get a variety of career opportunities upon completion of an online masters in marketing from the University of Florida. Some of the most popular job titles include:
Digital Marketing Manager
A digital marketing manager oversees the digital marketing activities of a business or organization, including but not limited to advertising, sales, and analytics. This person is usually responsible for the day-to-day SEO, social media, and content strategy of a digital marketing campaign. While a digital marketing manager might technically report to the marketing director or manager, they often work directly with the marketing team to ensure all aspects of a digital marketing campaign are integrated and aligned with overall marketing strategy.
Being a digital marketer means you will work closely with the SEO and content teams to ensure all platforms, including websites, social media, and email marketing, are optimized for top search engine rankings. You’ll also work with the sales team to develop and implement marketing strategy, monitor and analyze marketing results, and drive revenue growth.
Online Marketing Strategist
An online marketing strategist utilizes marketing research to help businesses and organizations create better marketing strategies, create marketing plans, and define marketing objectives. This person is responsible for the collection, analysis, and interpretation of data to drive marketing decisions and create marketing campaigns.
An online marketing strategist may work for an advertising agency, in-house marketing department, or independently as a contractor. This person is usually responsible for the creation of advertising campaigns, social media strategies, and organic search strategy and optimisation for clients.
A career in marketing is one of the most popular choices amongst recent college graduates, according to the U.S. Bureau of Labor Statistics. Additionally, nearly one in five recent college graduates are planning to enter the field, according to the Georgetown McDonough School of Business.
PR Manager
A public relations manager handles all aspects of a business’s or organization’s public relations campaigns, including media relations, press releases, social media marketing, and other types of marketing. This person is usually responsible for the development of a business’s or organization’s public image and ensuring they act in a manner consistent with positive media coverage.
Like a digital marketer, a public relations manager works closely with the sales team to develop and implement strategy, analyze results, and drive growth. Additionally, a public relations manager works with the marketing department to ensure all PR activity is integrated into the overall marketing strategy.
Brand Manager
A brand manager develops, implements, and guides all aspects of a business’s or organization’s brand identity, including marketing, branding, and retail. A brand manager works with the marketing and sales teams to develop a marketing strategy, defines the objectives for their efforts, and tracks the results of their work.
A brand manager is responsible for the day-to-day management of a business’s or organization’s brand, including but not limited to advertising, marketing, and sales. This person typically works directly with the marketing department, connecting strategy with daily activities and analyzing results to inform future decisions. A brand manager might also integrate marketing and sales processes, ensuring all activities are coordinated and consistent with overall marketing strategy.
A brand manager often has a background in marketing, communications, or public relations, and has completed a formal education in marketing or communications. Additionally, many brand managers have an MBA or Master’s in Business Administration.
Manager, Marketing
A manager, marketing role entails overseeing the daily operations of a marketing department or team. This person is usually responsible for the strategic direction of the department or team, as well as the day-to-day operations, including but not limited to planning, organizing, and reviewing the work of staff members. A manager, marketing usually has a bachelor’s degree in marketing, business administration, or economics.
The above-listed jobs are just a few of the many career paths available to those who enter the field of marketing. If you’re looking to enter the field, consider an online masters in marketing from the University of Florida.