You might be sitting there thinking, “What’s the point of getting a masters in marketing if I can’t get a job in the field?” Truth is, there are a lot of jobs in marketing. You just have to know how to get them! That’s where this blog post comes in. We’re going to teach you the ropes so that when you do get that job you’re going to be able to hit the ground running and produce great work efficiently. Let’s get started.
Decide What Type Of Marketer You Want To Become
There are a lot of different types of marketers. A lot of people want to be salespeople, which is a totally legitimate career choice. If that’s what you want to do, then by all means, go for it! There’s also a substantial number of marketers who want to become copywriters. If you’re looking for a creative outlet and you think writing is a good fit, then go for it. Finally, there’s plenty of room in marketing for researchers, analysts, and pretty much anyone else who has a brain and can crunch numbers. If you’re looking to make a career change and aren’t sure what type of marketer you want to become, think about what you enjoy most about marketing and analyze whether that is a useful skill for the job you’re trying to secure.
Find Your Niche
Now that you’ve figured out what type of marketer you want to become, you need to figure out what kind of niche you want to occupy. The general idea is to narrow your interests to a specific area of marketing and go from there. For example, if you want to be a researcher, you might want to specialize in e-commerce or digital marketing. If you don’t have a specific interest yet, pick a topic you’re passionate about and then start researching. Niches can be somewhat tricky to figure out, but with enough determination, you can identify one that will serve you well in your marketing career.
Start A Blog
We’re not going to sugarcoat this part for you. Starting a blog is a massive undertaking and not something to be taken lightly. If you’re looking to make this a full-time lifestyle change, then you might want to consider starting a side blog or an affiliate blog. The nice thing about blogging is that it’s a great opportunity to get your foot in the door and establish yourself as an expert in your industry. Plus, you can always monetize your blog to earn a decent amount of extra cash.
Blogs are pretty self-explanatory. You write regularly and engage with your audience. It’s a win-win situation. If you can master the art of blogging, you can easily become an expert in your industry. If you want to get your masters in marketing, then blogging is a must.
Join A Society
There are a lot of marketing societies out there. The nice thing about these kinds of groups is that they usually have a newsletter that you can sign up for. Plus, you get to meet other marketers and learn more about the industry. One of the best things you can do for your career right now is to join a marketing society. Joining a group like the EATM (European Association of Theatre Marketing) or the AMA (American Marketing Association) will give you the opportunity to network with other marketers and make the most of an extremely valuable network. You should definitely consider doing this.
These are just a few tips on how to get your masters in marketing. Of course, there are many others. The point is to get you started. Once you have your degree, it’s up to you to take the next step and make the most of it. Good luck out there!