Online Masters Degrees in Marketing?

With so much change in this digital world, it comes as no surprise that universities are responding by reformulating their teaching to give students the best possible chance of competing in a global marketplace. Gone are the days of simply plugging your qualification into a job, you now need a strategy to succeed in today’s market.

Here’s a quick overview of what an online marketing degree involves, the various options available, and which one might suit you best.

Degree Overview

Before we begin, it’s important to note that an online marketing degree is not the same as an online MBA. One is a qualification you can achieve after completing certain curriculum requirements, the other is a full-time course that can be studied on the side.

An online marketing degree is a combination of a marketing foundation and marketing course work. The marketing foundation course will give you the basic knowledge and understanding of marketing. You will learn about marketing analytics, brand management, and marketing strategy. You will also take a course in digital marketing, which includes courses on SEO, content strategy, and social media marketing.

The marketing course work involves undertaking project-based learning, primarily in groups. These projects will involve you in authentic marketing activities, such as market research, competitor analysis, and strategy formulation. A typical group project will require you to prepare a business plan, develop a marketing strategy, and put that strategy into action.

Why Study Online Marketing?

As we’ve established, an online marketing degree is not the same as an online MBA. This is because the former can be accessed and achieved without the need to relocate to commence your studies; indeed, you can do the majority of your learning from the comfort of your home. This flexibility makes the online marketing degree attractive, as many professionals can work remotely and continue to contribute to the global economy from anywhere.

An online marketing degree is an excellent choice for those seeking to advance their career. If you’re already a marketer, you can further your education and seek a deeper understanding of the field. Or for those seeking to break into the industry, an online marketing degree is a great route to undertake. The coursework will give you an edge over the competition, and help you develop the skills required to succeed in this highly competitive world.

What Will You Learn From an Online Marketing Degree?

As we’ve established, an online marketing degree is not the same as an online MBA. This is because the former can be accessed and achieved without the need to relocate to commence your studies; indeed, you can do the majority of your learning from the comfort of your home. This flexibility makes the online marketing degree attractive, as many professionals can work remotely and continue to contribute to the global economy from anywhere.

An online marketing degree will give you an in-demand skill set that can be put to use right away. Upon completing the qualification, you will have a solid foundation in marketing theory that you can build upon in your career. You will also gain hands-on experience in marketing through a combination of theory and practice. The following are some of the key skills you will learn:

  • Marketing analytics: You will learn about the collection and analysis of data, primarily through the use of statistical and analytical tools. You will gain experience in using tools like Google Analytics and Tableau to evaluate and improve your SEO, landing pages, and conversion rates.
  • Brand management: You will learn to integrate brand management into your marketing strategy. You will research and interpret qualitative and quantitative data to form effective marketing strategies and to establish brand credibility. You will develop an understanding of consumer behaviour and its relationship to marketing.
  • Marketing strategy: You will learn about the process of strategy formulation, including the various steps involved and the considerations that need to be made. You will learn to develop an overarching marketing strategy and to plan and implement marketing campaigns in line with that strategy.
  • Digital marketing: You will learn about the different types of marketing in the digital age, including internet marketing, social media marketing, email marketing, and more.
  • SEO: You will learn about search engine optimisation, which is the process of improving your website’s visibility in search engines like Google.
  • Content strategy: You will learn how to form a content strategy that will help you determine what content should be produced, where it should be published, and when it should be published. You will learn the various types of content that could be used to supplement your business’s online presence, including reviews, FAQs, blogs, and more.
  • Social media marketing: You will learn about the various platforms and tools used for social media marketing, including Facebook, Twitter, and Instagram. You will learn how to use these platforms to interact with, and respond to, existing and potential customers. Furthermore, you will learn how to set up and manage multiple social accounts from a single dashboard.
  • Online marketing degree vs Online MBA: Online MBAs are business degrees that can be attained online. They often involve extensive coursework and culminate in a final project. Online marketing degrees are similar to a traditional marketing degree, in that they involve a mix of theory and practice, with most of the coursework being conducted online. However, there is no requirement for an Online MBA to be considered for an executive position in a company; for that, you need to have a traditional marketing degree. 

Where Can I Study An Online Marketing Degree?

If you’re looking for flexibility, then an online marketing degree is the option for you. With many top-rated universities and institutions offering the qualification, you can be rest assured you’re in good academic company. You can study the qualification from the comfort of your home, and continue to contribute to the economy whether you’re in a high-growth industry or still searching for your first job. The following are some of the best places to study an online marketing degree: