Traditional brick-and-mortar campuses are slowly adapting to distance learning and now offer online degree programs to the masses. What was once reserved for the privileged few, the ability to learn from the comfort of your home, is now within reach of many more.
While some degree programs are totally online, many others allow you to study on site or from a campus in a traditional brick-and-mortar location. Regardless of where you study, the courses themselves are very comparable and can be completed in the same time frame as a traditional campus degree. If you’re looking for an alternative option, you may want to consider an online master’s degree in marketing.
Every industry is becoming a digital industry, meaning business-to-business (B2B) and business-to-consumer (B2C) interactions are happening virtually rather than face-to-face. As a result, marketers are needed who can not only market a product or service, but who can also navigate the digital space.
Marketing is a multidisciplinary area that draws from various academic backgrounds including business, economics, and psychology. This makes it relatively easy to gain entry-level employment in marketing. Additionally, marketing is something that most people are naturally skilled at, which makes it easy for people to fall back into once they’ve completed their studies. There’s little to no upfront costs associated with marketing degrees so you may find yourself spending more on food and drink than you would on tuition fees.
What Will You Study?
Depending on your field, you may study marketing theory or practice in both traditional and online environments. However, there are fewer restrictions when it comes to what you can study in traditional mode. This means you have more freedom to specialize in a specific field such as analytics or digital marketing.
In an online environment, your subject matter will likely be dictated by your professional or personal interests. Because marketing is a broad area, you may end up taking a variety of courses, some of which you may find more interesting than others. For example, if you have a special interest in SEO (search engine optimization), you may want to consider an SEO-focused Master’s in marketing instead of one that focuses on traditional marketing techniques.
What’s The Curriculum?
In traditional campus mode, you’ll study a range of topics including marketing analytics, marketing research, marketing strategy, and multichannel marketing.
In an online environment, you’ll have the opportunity to further specialize in areas of interest. If you’re looking for an introductory course, you may want to consider a marketing elective since all of the required courses will qualify you to study for an accredited Master’s degree.
Depending on your academic interests, you may also want to consider an industrial marketing program since many marketing programs don’t require you to specialize in one area. Additionally, an industrial marketing degree can help you enter the job market with more specialized skills and a degree from a reputable institution. Just remember to research the various requirements before making a decision.
How Long Does It Take To Complete?
The time it takes to complete a university or college degree is often overlooked by students. In reality, the time it takes to complete a Masters degree is usually three or more years. While this may seem like a long time, you must remember that you’re not attending class once per week and can easily spend a lot of time studying on your own. If you’re looking for a quick degree to jump-start your career, consider an accelerated degree program.
What’s important to remember is that the time it takes to complete a degree does not correspond with the time it takes to find a job. If you’re looking for a degree to land yourself a better job, you may want to consider some of the following options.
Non-Degree Master’s In Marketing
If you’re looking for a flexible degree that you can complete in less time, you may want to consider a non-degree Master’s in marketing. A non-degree Master’s in marketing is often the fastest-route to a graduate job, which makes it a popular choice for busy professionals and ambitious students who want to land a good job as soon as possible. However, a non-degree in marketing does not offer the same specialized skills that a degree in marketing does.
A degree in marketing should be your first choice if you’re looking for a flexible and market-ready degree. Specializing in SEO/Digital Marketing can help you land a job that pays well and provides excellent opportunities for growth.
Masters In Advertising
An advertising degree can be a great choice for those who want to work in the field. Advertising is the umbrella term used to describe all of the marketing and communication activities aimed at promoting a product or service. Advertising is a form of marketing in which you might study marketing analytics, marketing research, or marketing strategy. If you’re looking for a degree with a wide-ranging career opportunity, consider a Masters in Advertising.
Master’s in Advertising is often seen as the graduate degree for marketers and students who want to go into advertising. Although many of the required courses for an advertising degree are similar to those of a marketing degree, you will study topics related to advertising including marketing analytics, marketing research, and marketing strategy. Additionally, many graduate jobs in advertising require you to have a solid background in research and statistics. If you want to enter a field that is seeing significant growth, consider an advertising degree.
Masters In Sales
A Masters in Sales is an excellent choice for anyone looking to enter the sales profession. Sales is the activity of seeking to purchase a product or service from someone. Therefore, all of the courses you will study for a Masters in Sales degree will focus on marketing and communication for business-to-business sales or business-to-consumer sales. If you’re looking for a flexible degree that allows you to gain entry-level employment in a related field, consider a Masters in Sales.
What’s great about a Sales Master’s is that you will not only specialize in marketing, but you’ll also have the opportunity to study various sales techniques and models. For example, you may study marketing analytics, marketing research, or marketing strategy as part of your degree. Alternatively, you may choose to study sales management, salesperson, or sales process.
How Do You Fund Your Studies?
When you’re applying for financial aid, you will have to prove that you can fund your studies. This can be done in various ways such as showing that you have parental support or that you’ve saved up money from previous jobs. A simple way to fund your studies is by applying for student loans through a reputable institution. For those who want to study in a flexible manner, a master’s degree is often the simplest and quickest way to gain employment in a related field.