Whether you’re planning on opening a new store, expanding your eCommerce shop or just want to make your blog stand out from the crowd (hey, we all do)–being discovered is a great way to boost your sales. Luckily for you, we’re experts in digital marketing and SEO, and we’ve put together a few helpful tips on how you can effectively utilize digital marketing to grow your business. Let’s get started, shall we?
Know What You’re Looking For
Before you dive into any digital marketing tactics, it’s essential that you know what you’re looking for. This is known as marketing research or market analysis and is used to gain an insight into your target audience’s behavior, their lifestyles, and how they plan on using your product or service. Without knowing this, you’ll be wasting your time and money–and it’s all about being smart about your investments!
Depending on the size of your business, you might want to hire a market expert to help you with this research. They’ll be able to give you advice on how to effectively target your audience and grow your business.
Understand The Importance Of Having Fun
A lot of business owners get frustrated that marketing doesn’t work out the way they want it to. As a digital marketer, this is my job–to make sure your marketing is having fun and that you’re not wasting your money. Sometimes this means suggesting changes to make your campaigns more effective, adding new strategies or tweaking existing ones. Having fun is integral to creating successful marketing campaigns, and this should be a priority for everyone.
Here’s a fun fact: according to HubSpot Blogs research, 41% of customers want to hear more about a brand they care about before they’ll be interested in a different brand. Knowing this, it’s essential that your fun, engaging content is positioned to appease this audience.
Focus On Multi-Channel Retargeting
Speaking of appeasing customers, you should absolutely be doing this through different channels. Using multiple platforms to target your audience–whether through social media, email marketing or display advertising–is the best way to reach the people most likely to purchase your products or services. This is called multi-channel retargeting and is used to connect and sway prospective customers to take action.
You might wonder: should I bother with organic SEO if I’m only running ads on social media? The answer is yes, but you should be doing more than this. Use social media to gain followers, connect with customers and potential buyers and gather SEO-related metrics such as clicks, installs, and traffic. Additionally, you can use social media to engage with consumers, discern understanding customer behavior and determine what might work for your business.
If you’re only using paid advertising to draw in traffic to your website, you’re not considering the effect that this might have on your SEO. Paid ads on social media can decrease your organic traffic and damage your SEO. For this reason, it’s essential that you’re using SEO tactics to drive customers to your website–from social media.
The Importance Of Digital Marketing
If you’re not familiar, digital marketing is the practice of marketing through digital channels–generally through online marketing, social media marketing, and email marketing (sometimes combined into one strategy).
To put it simply, digital marketing channels let you target audiences across different platforms (e.g., Facebook, LinkedIn, and Instagram), which means you can target people regardless of whether they’re on the internet or mobile. This is a massive advantage for any business since you can reach more people with your marketing efforts. It also means you can develop content at the speed of information–whether through blogs, case studies or videos–and engage with your audiences at all times without needing to refresh your webpage.
One of the biggest issues businesses have is knowing how to use the appropriate channels for their business. For example, if you’re a boutique marketing agency, you might want to focus on growing your LinkedIn network and using that to find potential clients. If you’re a lifestyle brand, you might want to focus on creating blogs and social media content for your own use. But if you’re a professional service provider who mainly sells to businesses, you might want to focus on email marketing campaigns to attract enterprise customers.
As you can see, the channels you use for your business vary depending on the type of business you have. This is why it’s essential that you consider what your target audience is interested in before you decide what channels to use for your business. It might seem obvious to use social media for your blog, and it’s a common practice for eCommerce websites to use social media to connect with their customers. But if you’re a legal firm with a heavy focus on online marketing, you might want to consider traditional marketing (e.g., radio ads, billboards, and magazine spreads) to reach your audience.