Online Marketing Workshop: How to Prepare for Your Next Event?

An online marketing workshop involves training in either digital marketing, social media, or SEO (search engine optimization). These workshops teach you the ins and outs of marketing on the internet. Some of the topics you will learn about include SEO for Dummies, Facebook Marketing for Busy People, and Google Adwords for Non-Profits. These workshops are a great opportunity to learn skills that you can immediately apply to your work environment. You will learn how to grow your business online. You will learn enough to feel confident that you can run an online marketing campaign for your own business.

The Advantages Of An Online Marketing Workshop

There are many advantages to an online marketing workshop. First of all, you can do it at your own pace. You set the schedule and stick to it. You don’t have to worry about finding a class time that fits into your schedule or having to rush to finish by a certain date. You can do the training whenever works best for you.

Secondly, you can choose the level of knowledge you want to acquire. Some of the workshops are relatively basic and can be completed in a few hours. Others are very in-depth and can take a whole day to complete. The choice is yours. What is important is that you choose a workshop that you think you will be able to benefit from. Some of the more popular ones include SEO for Dummies, Google Adwords for Non-Profits, and Facebook Marketing for Busy People. With these courses, you can start implementing your newfound knowledge immediately.

Where Do I Begin?

The first step is to determine which one of the three areas—digital marketing, social media, or SEO—you feel most confident in. If you are a complete beginner, then online marketing will be the best place to start. You will learn enough to be able to conduct basic online marketing tasks and eventually progress to advanced levels.

What Do I Need To Begin?

You will need a computer and an internet connection to do the training. You also need a telephone line for the virtual classroom component. Some of the recommended starting equipment includes a microphone, a webcam, and a broadband internet connection. Answering machines and fax machines are also sometimes necessary for the job. You don’t need all of these pieces of equipment to do the training, but it will make the process more convenient. Keep in mind that all of these items can be rented for a small monthly fee from most internet service providers (ISPs).

Is This A Good Investment?

The cost of an online marketing workshop can vary from free to several hundred dollars. Some of the more popular ones, such as SEO for Dummies, cost around $200. It’s a good idea to look at the price per hour. Some of the more expensive workshops can cost as much as $500 per hour. The cheaper the class, the more value it has. If you are looking to make the most of your training dollars, then it’s best to look for classes that have a higher price per hour.

Should I Do The Training In-House Or Will Another Company Do It Better?

There are various companies that offer in-house training sessions for online markets. It is usually a good idea to attend in-house training sessions if:

  • You have a dedicated staff that can help you implement what you learn.
  • You want to provide the training for your own internal staff so that they can grow their skills quickly.
  • You want to be able to refer back to the training at a later date.
  • You have an experienced staff that can act as a guide through the training process.
  • You have the time to commit to the training process.

On the other hand, it is best to seek out external training providers if: