The world of internet marketing is incredibly broad and, if you’re looking to get involved in the online space, you’d better get involved now. The opportunities are endless and, at the same time, incredibly competitive. To succeed you need to be able to harness the power of the internet while avoiding the pitfalls that send many a newbie packing.
What many marketers don’t realize is that not every approach to online marketing will make them money. In fact, there are specific strategies designed to lose money. If you want to create a profitable marketing campaign, you’ll need to avoid these tactics.
Focus On The Basics
The first and most important rule of successful online marketing is to keep things simple. You’re not going to get very far trying to game the system, tricking people into buying your product or service, or getting too fancy with the copy. The more you put in it, the more you’ll get out of it, especially when it comes to web design and copywriting. Focus on creating a quality product that will make a legitimate difference in your potential customers’ lives – don’t get sidetracked by shiny objects and flashy marketing tricks.
Know Your Customer
Once you’ve established yourself as an expert in your industry, it’s time to move to the next phase of building a business – customer acquisition. By this point you should have a good sense of who your customers are, what they want, and how you can provide it to them best. Having a clear understanding of your customer’s needs and desires will help you tailor your pitch to them, driving more qualified leads to your site and boosting your bottom line.
Offer Something Unique
If you want to stand out from the crowd, you’ll need to offer something unique. The trick is to figure out what that something is and then give it enough attention in your marketing material. When someone is searching for information about your industry, product, or service, they’ll rapidly scan through the results in search engines like Google to find what they’re looking for. If your website contains the information they’re seeking, you’ve successfully guaranteed yourself a spot in their mind as a potential solution to their problem.
Avoid Free Blogger Tools
One of the biggest mistakes newbie bloggers make is trying to use free blogger tools to enhance their presence on social media channels. While it’s tempting to grab the first tool that comes your way, these freebies are rarely the answer. There’s no doubt that many free blogger tools can enhance your presence on various platforms but, in general, these tools are rarely built with SEO in mind which can hurt your ability to grow your blog. The truth is you can’t grow quickly as a blog without proper SEO which means you’ll have to invest in a premium tool.
Don’t Rely On Free SEO
An oft-overlooked fact about SEO is that, generally speaking, free SEO isn’t that helpful. Sure, there are a few standout exceptions to the rule but, in general, paying someone to do SEO for you won’t bring you that much help. Why? Free SEO is often the product of someone’s generosity and wants to promote something they believe in or like so they’ll participate in the program for free. In other words, it’s often the result of someone trying to help you but, in the process, hurting your pocketbook.
The moral of the story is that you shouldn’t expect free SEO or any other type of cheap, throwaway marketing to make you money. In some cases, these tactics can even hurt your bottom line. If you want to create a profitable blog, you’ll need to invest in SEO training and tools that can generate sustainable results.
Avoid Getting Spammed
Millions of emails get blasted out to inboxes every day but, for the most part, they don’t serve a purpose. Someone somewhere thought it would be a great idea to bombard potential customers with every piece of junk they can think of and, as a result, we’re flooded with spam every day. Now, don’t get me wrong, I’m all for engaging with potential customers but, even then, there are times when it’s best to say no.
Why? If you’re constantly being bombarded with spam, you’ll eventually learn to block it all. Believe it or not, the more you get rid of, the more you’ll have room for legitimate emails from real people. So, in some ways, spam is a good thing in that it keeps your email address secure while also not wasting your time.
Avoid Free WordPress Themes
WordPress is one of the most popular content management systems (CMS) used by bloggers around the world. It’s incredibly flexible and, with a bit of customization, can look like almost anything you want. In other words, it’s the perfect tool for anyone looking to build a blog.
The issue is with the fact that there are so many free WordPress themes out there. These themes are extremely useful when you want to quickly set up a blog but, oftentimes, they have a lot of hidden costs. For example, many free WordPress themes contain 3rd party scripts and widgets that can be expensive to maintain and, in some cases, even require a paid upgrade to use. In addition, some free themes are not mobile-friendly which can make your blog unresponsive and difficult to read on mobile devices.
Don’t Forget About Mobile
It’s important to keep in mind that most people now spend a lot of time on their mobile phones so any piece of content, whether it’s a blog post or a tweet, needs to be mobile-friendly. In other words, if someone visits your website or blog on a mobile device, the layout needs to be formatted for easier viewing on smaller screens. In addition, a website needs to respond quickly and accurately to user input via mobile keypads. These little things will make a difference in whether or not someone decides to engage with your content, especially on mobile where everything is a bit more cramped.
When it comes to creating a profitable blog, knowing how to become mobile-friendly and having a fast, responsive site are essential. Many a good web designer will tell you that creating a mobile-friendly website is not that hard but, for the most part, it is. In addition to that, having a fast site doesn’t mean you need to sacrifice quality and, in some cases, even having a mobile-friendly site can hurt your SEO. So, in some ways, SEO and mobile-friendliness are mutually exclusive.
Avoid Free Email Services
While there are many free email services out there, most of them are not worth your time or money. Why? First, most of these services will never be able to compete with the big boys and, as a result, you’ll have zero chance of getting noticed. Second, many of these services are continually changing their policies and, as a result, making it difficult to keep up with the ever-changing requirements. Third, these services are typically created with limited functionality which makes it difficult to get anything done. Fourth, many of these services are extremely bloated, taking up a lot of traffic and, as a result, costing you money. Lastly, free email services often require you to promote their product in order to utilize their services so, in some ways, you’re just paying for advertising.
Avoid Free Mailing Lists
Building a business or an online persona around email marketing is extremely popular but, in many cases, it’s also extremely risky. Why? Primarily because people are sick of getting spam in their inboxes and, as a result, are actively avoiding emails from unknown sources. So, if you want to create a profitable blog, it’s best to stay away from free email lists.
Avoid Free Hosting
Do you have a blog or website that you’d like to promote? If so, you’ll need to decide whether or not you want to go with a free hosting service or handle the costs yourself. While it’s incredibly convenient to have a free host, in many cases, these hosts are either oversold or grossly underutilized which means you’re wasting tons of storage space and, in some cases, even harming your SEO efforts. In addition, free hosting often requires you to do a lot of tweaking and, in some cases, even requires a paid upgrade to utilize all of the features.
Avoid Free Signatures
Signatures are little blips of text at the end of an email, often consisting of the sender’s name and contact information, that let recipients know who sent the email. They’re often times quite small in size, around two to four lines of text, but they can be an important part of a well-crafted pitch. As a result, you might want to consider paying for a premium signature.