In a world full of uncertainty, it’s important to find sources of information and knowledge that you can rely on to make informed decisions. That’s where online marketing training comes in. With so much knowledge available online, you can gain the knowledge you need to successfully establish yourself as an online marketer, whether you’re a complete beginner or you’re simply looking to beef up your existing skillset.
What you’ll learn in this comprehensive online marketing training course:
Understand the fundamentals of marketing, the difference between traditional and digital marketing, and the role of the internet in the connected world.
Although you may be familiar with the terms, it’s important to understand and learn the difference between marketing tactics and strategies. You’ll learn the difference between marketing analytics techniques and how to use them to your advantage. Plus, you’ll get a complete overview of Google Analytics, the most popular marketing analytics tool.
Strategy will help you define and plan your overall marketing approach, including the following:
- The types of content you’ll produce
- The target audience you’ll appeal to
- The channels and platforms you’ll use to reach your audience
- The digital marketing tools and techniques you’ll use
- The budget you’ll allocate to your marketing efforts
- The key performance indicators (KPIs) you’ll monitor and evaluate your strategy and progress
- The competition you’ll face (internal and external)
Search Engine Optimization (SEO)
Learn the foundations of SEO and how to implement them effectively across different channels, including SEO for Bloggers and SEO for Online Stores.
You’ll learn the various components of SEO including on-page SEO, off-page SEO, local SEO, and digital marketing strategy. You’ll then be equipped to take your skillset further with certifications from Google, HubSpot, and other SaaS platforms.
Learn the fundamentals of content creation, including the following:
- Writing for human beings
- Effective use of grammar
- Creating informative and engaging content
- Using various writing styles for different purposes
- Planning for effective storytelling
- Pro-tip: Use online tools to edit and format your content for free
- Developing a voice or style guide
- Knowing when to use which media to reach your audience
Social Media Marketing (SMM)
Understand how to effectively use the platforms most people use every day, such as Facebook, Twitter, and Instagram, to spread your messages and grow your audience. You’ll learn the various components of SMM including content creation, community management, and paid advertising. You’ll then be equipped to take your skillset further with certifications from Google and other SaaS platforms for social media management.
Learn how to build an online brand for yourself or your business, whether you’re brand new to the internet or you’re looking to boost your existing brand.
You’ll learn how to plan your overall internet presence, from designing a logo to choosing a web hosting plan. You’ll then be equipped to take your skillset further with a certification from Google for online brand management.
Learn the ins and outs of creating a blog or website, understanding what makes a blog successful, how to choose the right hosting plan, and how to use plugins and tools to make your site more efficient and engaging.
You’ll learn how to build a following on various platforms including Twitter, Instagram, and Pinterest, as well as the various components of a successful blog including SEO, content creation, and email marketing. Plus, you’ll gain the knowledge you need to take your skillset further with certifications from Google and other SaaS platforms for content management.