I’m guessing you’re reading this because you are searching for “how to master online marketing” or “three steps to mastering online marketing”. If so, then you’ve come to the right place! In this article, we will outline 3 steps that will help you become the best online marketer you can be!
Step 1: Find Your Sweet Spot
In case you’re wondering, sweet spot is “that place where you feel most comfortable and have the best chance of success”. So, when you’re deciding where to focus your energy and resources, consider where you feel most comfortable, and where you’ll be able to provide the best results. Your sweet spot will likely be different for blogging and different for video marketing. For example, maybe you’re most comfortable writing in lengthier form on your blog. Or, maybe you’re a video editor and feel most comfortable working with shorter videos.
Regardless of your preferred method, the important thing is that you find your sweet spot and commit to it. Doing this will make a massive difference in your ability to succeed as an online marketer.
Step 2: Decide On Your Goals & Objectives
What are your goals and objectives? These are the big-picture goals you’ll set at the beginning of your marketing plan, and they will serve as a guide for your day-to-day activities. Consider setting a goal for each major area of your marketing (e.g., Website Traffic, Blog Posts, Social Media, etc.).
The most important thing is to set goals that are SMART (Specific, Measurable, Achievable, Realistic, and Timely). For example, if your long-term goal is to grow your blog to the point where it becomes a popular destination for readers, then your SMART goal may be to create at least 100 new blog posts by the end of the year. Consider breaking down your long-term goals into smaller, more achievable goals (e.g., Create 10 new blog posts by the end of the month).
Along with setting your goals, you need to establish what you expect from yourself and your team in terms of performance. This is especially important for smaller business owners who may be less familiar with the “hacks” and “tricks” of marketing.
What do you expect from yourself? Consider setting explicit expectations around your personal responsibilities within the company. For example, if you’re in charge of content, then you need to consider what’s expected of you content-wise (e.g., Number of posts, Frequency of posts, etc.). Consider also setting expectations around your team’s performance, and be explicit about what you’ll measure and how you’ll adjust performance based on these results (e.g., Increase blog traffic by 10% this month).
Finally, you want to make sure that you have both short- and long-term objectives. This will help you stay motivated and on track throughout the year. In addition, it will allow you to evaluate your performance and determine whether you reached your goal. If you set a short-term goal of getting 100 blog posts by the end of the year, then you should be able to see some evidence of this within the first quarter. This will keep you motivated to continue producing content and gain more regular readers.
Step 3: Create A Marketing Plan
Now that you have your goals and objectives in mind, it’s time to pull all of this together into a cohesive plan. This step is critical, as it will help you stay organized and follow-through on your tasks. To create your plan, you need to consider several things:
- The type of content you’ll produce (e.g., Informative, Tutorial, Sales-focused)
- The platforms you’ll use to promote this content (e.g., Facebook, Twitter, LinkedIn)
- The target audience (e.g., Gen Y, Baby Boomers)
- The type of material you’ll use to promote your content (e.g., Video, Infographics, Text)
- The structure of your content (e.g., How you’ll format your posts, The lead-in copy to each piece of content)
- The scope of your content (e.g., Global or niche focus)
- The type of messaging you’ll use
- The order in which you’ll approach social media (e.g., Facebook, Instagram, Twitter)
- How you’ll measure the success of your plan
After you’ve considered all of these elements, it’s time to pull everything together into a cohesive and compelling marketing plan. This plan will help you get the most out of your Marketing Budget and guide your activities for the entire year.
To be clear, creating a plan doesn’t mean that you have to follow it to the letter. Just make sure that you do your best to stick to it as much as possible. If you find that you’re not able to follow through on a particular plan component, then it’s time to change it up and develop a new plan. However, make sure that you do have a plan, because lack of planning leads to chaos and a complete loss of focus. Ultimately, this won’t help you achieve your goals, as you’ll be working in spurts and not being able to give it your all.
To wrap things up, let’s talk about some of the tools you might find useful as you develop your plan. First off, we recommend using a calendar to keep track of all your goals and deadlines. In addition to a calendar, you could use a to-do list to track your tasks and responsibilities. Finally, don’t forget about Google Docs, as it is the simplest and the most effective method for staying organized and communicating within a team.
In this article, we’ve discussed the three steps you need to take to become an effective online marketer. Now that you have a basic understanding of marketing, you can get to work! Remember to find your sweet spot and commit to it. In addition, be sure to create a plan, and don’t be afraid to change it up as you go along. Finally, make sure that you measure and track your results so you can determine (at the end of the day) whether you were able to achieve your goals.