I’m always interested in exploring new products and platforms. Recently, I’ve been seeking an online marketing tool that can do more than just send automated emails as I’ve grown tired of doing with my existing tool. I want complete control over all aspects of my campaigns so I don’t have to worry about hitting the wrong button and sending a broadcast email instead of a targeted one.
Being able to put a spin on things is a major feature in many products, and so is the ability to create completely custom newsletters. When I found Wedemark, I immediately knew I’d found the tool I was seeking. They’ve simplified the automation process so much that even a complete beginner can have fun working with it.
Here’s an overview of Wedemark, including why it’s been so popular and how to get the most out of it.
Features
At a glance, Wedemark’s featureset looks a little bare compared to competitors like SendGrid and Mailchimp. But that’s not really fair, because it is relatively new on the market. They are only providing the absolute basics for free. To get the most out of it, you will need to upgrade to the premium version or to one of the many add-ons available (like A/B testing, segmentation, or autoresponders).
The good news is that even their basic plan comes with a 30-day free trial, and so does the premium version. Plus, you can install and use the software on multiple devices (e.g., mobile phones and computers).
This is also one of the main reasons behind Wedemark’s popularity. A lot of companies would rather focus on selling you premium add-ons than give you a robust free product.
User-friendly Platform
One of the things I like most about Wedemark is how straightforward it is to use. No matter what expertise you have in digital marketing, you will be able to pick up the tool and understand what to do next. Even if you’ve never used an email marketing tool before, you will be able to get up and running quickly because of how intuitive the platform is.
Another important feature is how the application handles deliverability. With many email marketing tools, you have to worry about whether or not your email will end up in the SPAM folder of your subscriber’s inbox. With Wedemark, you just need to make sure you’re using a reputable email service provider.
Secure Sender
Another huge selling point of Wedemark is how they guarantee that all emails you send will be delivered to your subscribers. Unlike many other email marketing platforms, they do not use third-party providers for sending your newsletters. Instead, they integrate their own SMTP server so that every email you send is sent securely.
As an additional security measure, they also allow you to whitelist (i.e., allow) specific senders so that their emails don’t get flagged as spam. This is essential if you want to keep your email address top of mind for potential subscribers.
Fully Customizable
Since email marketing is such a flexible and customizable platform, it’s only fair to say that Wedemark provides ample room for customization. You can put a completely different spin on things with their various built-in design templates or drag-and-drop editor. And you can even create your own templates if you’re a designer!
In addition, they’ve given you a handful of pre-designed templates to use for different types of emails you might send. If you’re looking for a simple email marketing tool that can be easily customized, this is one to consider.
Robust Free Trial
One of the best things about Wedemark is how they provide a robust free trial. Unlike most other email marketing tools which require you to purchase a license or sublicense, they give you a full 30 days to test their product. And even after the trial period, you can still use their basic tools for free as long as you keep your account active.
This means you have ample time to try out their product and determine if it’s the right fit for your needs without the fear of running into hidden costs down the road. You can always upgrade to their premium version later if you decide it’s the right fit for you.
Future-proof Platform
Another great thing about Wedemark is how future-proof they are. Unlike other companies which try to reinvent the wheel with each new release, they take the time to add new features, improve existing ones, and make the whole product more user-friendly.
They also back-port all changes directly to users who are already running version 4.0, ensuring that their customers continue to benefit from any new releases.
So for those looking for a robust, user-friendly, and flexible tool which can easily be upgraded and does not require subscription fees, Wedemark is the clear choice. And if you’re curious, you can download the software directly from their website for free.