In this article, we will discuss the top 10 online marketing websites in Pakistan along with their features. An online marketer or digital marketer is someone who designs and implements marketing strategies and plans to grow a business, brand, or product online.
Features Of These Websites
1. E-commerce: Online shopping is a significant portion of online marketing activities, and many e-commerce websites in Pakistan offer products for purchase online. Some of these websites even allow customers to have products delivered to their homes on a weekly, if not, daily basis. E-commerce websites like Shopbop, Bonjoro, and others provide a platform for customers to discover and select products from a large variety of brands.
eCommerce has several benefits, including wider consumer reach, greater flexibility, and stronger brand loyalty.
2. Social Media: Social media websites, such as Twitter and Facebook, became popular in the 2010s, and many marketers saw these platforms as a potential way to connect with customers. Today, nearly all large e-commerce and some small-to-medium businesses in Pakistan use social media platforms to engage with customers, build credibility, and track brand performance.
The most popular social media platforms in Pakistan are Twitter, Instagram, and Facebook, with YouTube and Snapchat being the most heavily accessed video chat platforms. Marketers can use social media to monitor product discussions, identify influencers, and engage with audience members. These platforms can also be used to distribute marketing material, such as videos, articles, and social media posts.
3. Search Engine Optimization (SEO): SEO is the process of improving the ranking of a website or an app on search engines like Google, Bing, and Youtube. A high ranking (usually the top three) on a search engine can drive a large amount of traffic to a website or app. A well-designed SEO-friendly website can also earn a spot on the first page of a search engine (sometimes even the first slot!). The benefits of SEO for a business or brand in Pakistan include increased consumer awareness, qualified traffic, and greater exposure.
4. Email Marketing: Email marketing is one of the most popular online marketing strategies. The appeal of email marketing is that it’s a cheap and easy way to reach a huge number of people. When executed correctly, it’s very effective, often resulting in a 50% or more open-rate (the number of people who open the email).
However, simply sending out a mass email won’t yield the best results. Instead, marketers should craft personal emails aimed at motivating and engaging their audience.
5. Brand Monitoring: To ensure a consistent experience across all devices and browsers as well as to ensure the right ads are delivered to the right audience, marketers must constantly monitor and analyze their brand’s performance across digital platforms. This is where brand monitoring comes in.
Marketing platforms like Google Analytics and HubSpot offer a variety of features, including visitor behavior, conversion tracking, and demographic information that can be used to design more effective marketing strategies. The appeal of brand monitoring is that it forces marketers to break out of their comfort zone and try new things. It also helps them identify the most effective platforms for reaching their audience, as well as those that aren’t working as well as they could be.
6. Geo Targeting: Targeting consumers based on their location is a common practice in online marketing. To ensure their ads reach the right audience, marketers can use software, such as Google AdWords, to target users based on their geographical location. The most popular way people find products online is via search. Therefore, marketers can use search engine platforms, such as Google, to target consumers based on their area.
For example, if a business owner is looking for a new espresso machine, s/he may enter “espressos” into the search bar. After which, Google will display results containing “espressos” along with relevant brands and products that can fulfill his/her needs.
7. Video Content: Online video content is gaining in popularity every day, and marketers should take advantage of this trend by using video for marketing purposes.
Producing and distributing video content isn’t as easy as simply pressing the record button and shooting a few clips. To create high-quality video content that will entertain and inform their target audience, online marketers must assemble a team of videographers, editors, and producers so that each video is as effective as possible. There are several video platforms like YouTube that provide businesses with a way to distribute their video content for free.
8. Online Forums: Online forums, such as Reddit and Quora, can be valuable resources for businesses and brands. These forums often contain a wealth of information, which can be accessed by anyone with an internet connection. Moreover, online forums let businesses and brands connect with potential customers who are looking for answers about the products and services they offer.
These websites provide a place for people with a shared interest to come together and interact with businesses, brands, and each other. This, in turn, can lead to more effective marketing and better consumer experiences.
9. Blogging: Blogs are a popular place for people to get news, and many brands and businesses take advantage of this by creating blogs populated with frequently updated content geared toward an audience with a shared interest. For example, if a fashion brand is interested in selling dresses to women in Pakistan, s/he can create a blog with samples of glamorous dresses.
The advantage of blogging for marketers is that it allows them to put their thoughts and objectives out there for the world to see. Moreover, due to the variety of content that can be published online for free, businesses can spread their message out to a larger audience than they could ever reach via advertisements.
10. Review Websites: Online review websites, like Yelp and Google Reviews, are quite popular in Pakistan, especially among the younger generation. If a business is looking to gain credibility and trust with local consumers, s/he should explore the power of local reviews.
These websites allow consumers to provide feedback and critique a business’ product or service, as well as the person behind the counter. The information provided by reviewers can help businesses identify weak points and improve their offerings. Moreover, many businesses in Pakistan use online review websites as a way to establish credibility, gain market share, and find new customers.
The most effective ways to use online review websites for marketing include: