One of the most important aspects of running an online business is marketing and building your brand. You’ll want to establish yourself as an expert in your industry, gain credibility and trust with your audience, and grow your business, all while being consistent and measured.
There’s no one-size-fits-all approach to establishing an online brand. What works for one business may not work for another. That’s why it’s so important to understand what is the best online marketing website for your industry. In this article, we’re going to discuss the various aspects you’ll need to consider when choosing the right platform for your brand.
When developing your online marketing site, you’ll want to look for a platform that has the features you need and want. Some of the most important features to consider are:
- Search Functionality
- SEO (search engine optimization)
- A/B Testing
- Social Media Integration
- E-commerce Functionality
- Mobile Optimized
- Contact Form
- Website Builder
- HTML5 Support
- CSS3 Support
Depending on your industry, you may also want to consider looking for a platform that has a content management system (CMS). A content management system allows you to create and edit content easily and quickly.
When choosing a CMS, make sure that it is browser-based and easily accessible, as you’ll be using it frequently to make changes to your site’s content. The CMS should also be mobile-friendly, integrated with social media, and have all the necessary features you need to run a successful business.
Along with features, you’ll want to focus on the platform’s design when choosing your online marketing website. The design of your website is going to be the first impression your visitor has of your brand, so take some time to consider what you want your site’s design to be. There are plenty of free and premium website templates you can use to quickly and easily get started with your business’ online presence. You can use platforms like WordPress to establish your site in minutes.
Make sure to use a reputable website builder that offers a professional-looking design and is capable of handling all the technical aspects of a large website, like you’ll have if you’re growing your business significantly.
If you don’t want to use a pre-designed template, there are plenty of premium-looking website builders that offer a complete drag-and-drop user interface that allows you to simply “build” your website as you see fit. You don’t have to be a tech whiz to get things done with these tools.
Once you have your design completed, it’s time to populate it with content. For marketing purposes, you’ll want to start with a brief description of your business, the services you offer, and why you’re a good fit for potential clients. Then, you can move onto more advanced content like case studies, SEO articles, or how-to guides that will assist your visitors in understanding and using the products you promote.
The type of content you’ll want to use will depend on your target audience, but it’s always a good idea to include a mix of all these types of content.
When creating content for your business’ website, make sure to use the platform’s built-in editor to increase your productivity, and take advantage of all the content you can. Being able to add, edit, and delete content easily is going to save you a great deal of time in the long run.
Now that you have content on your site, its time to promote it and establish yourself as an authoritative source in your industry. You can do this through various means, like publishing blogs and articles that are relevant and helpful to your target audience, creating and distributing content to respected industry publications, or establishing yourself as an expert in social media.
When publishing articles, make sure to adhere to the industry’s standard and set up regular publishing schedules to keep people interested in what you have to say. Once you’ve got a decent amount of content published, you can look into more advanced marketing strategies, like paid promotions on social media, to gain more credibility with your audience.
If you’re new to internet marketing, you’ll want to concentrate on generating quality traffic to your website. To do this, you can use various tools like Google Adsense or Bing Ads to gain visibility on search engines. Once you’ve gained an initial audience, you can use your blog as a springboard to distribute all your other marketing material, like white papers and eBooks.
If you don’t have the budget for paid advertising on search engines, you can use free alternatives like HubSpot, for example, which offers contextual ads that are relevant to what you’re reading, or Long Tail Pro, which offers a cost-effective pay-per-click model that gets your content in front of targeted audiences.
Along with features, design, and content, you’ll want to look into how the platform handles traffic. You don’t want to choose a platform that doesn’t provide the features you need or wants to restrict the amount of traffic you can have.
There are plenty of free and premium traffic generation platforms, so be sure to compare the differences before making a purchase. If you’re looking for a simple free option, check out HubSpot, or if you’re looking for a fully-fledged eCommerce store with all the features you need, check out Shopify.