If you are looking to establish an online marketing website, you have probably considered a number of options for templates. There are many pitfalls that you need to avoid if you want your new website to be successful. Fortunately, you can avoid these pitfalls by taking the time to choose a reliable, high-quality template. Let’s examine five of the best website templates for online marketing websites.
When someone lands on your website’s homepage, they are presented with a brilliant, graphical display. At the top of the page, you will often see a solid blue bar with a white logo on it. The purpose of this bar is to create a distraction as visitors navigate their way to content. This is known as a display banner. In other words, the banner above the fold is the part of the page that a potential customer will see before they even start reading the content (copy).
If your ultimate goal is to sell something online, you will need to consider how to structure your content so that people stay engaged and compelled to keep reading. This is known as getting them to the point. One great way to do this is with a display banner like the one above, which is a display advertising vertical banner. It is highly unlikely that anyone will leave that page without taking an action – whether it’s signing up for a free trial or purchasing a product.
Full Screen Background Image
A background image is something that can dramatically change the appearance of a website. However, the right choice of image can increase your conversion rates. When selecting a background image, you need to keep two things in mind. First, make sure that the image is relevant to what you are promoting. For example, if you are promoting organic vegan food, an animal farm scene probably won’t make much sense. Next, ensure that you choose an image that is large enough to cover the entire screen. Doing this will drastically improve the “engagement” of your audience. When an image is enlarged to this degree, it loses its original proportion. This is why you need to choose an image that is at least as big as your screen’s resolution. In other words, if you have a 1366×768 display, you need an image that is at least 1366×768 pixels.
You can use an image resolution tool to determine the dimensions of the image that you need. Remember: the larger the image, the more room there is to work with. Aside from being useful for background purposes, large images are also ideal for headings, buttons, and even logos.
Any good website template should be able to be customized to provide a personal touch. At the same time, you should not be limited to the choices that are presented to you. A fully customizable website template will give you the freedom to choose from a variety of fonts, colors, layout options, and even images. Some website templates even offer ready-made content such as eCommerce stores or corporate websites. If you need something more customized, you can always use the included tools to make minor changes.
Fully responsive website templates are those that will work perfectly on any device – from desktop computers to tablets and mobile phones. This type of template is extremely useful if you want your website to be accessible from any location. When someone visits your site from a mobile phone, for example, they will see a graphical representation of the desktop version. More importantly, the layout of your website will adjust itself depending on the size of the device that is used to access it.
Another great way to maximize your reach to potential customers is to ensure that your website functions correctly across all major browsers. If you use a template that is not cross-browser compatible, you will either have to find a way to fix it or choose a different template. Luckily, there are a few highly recommended, cross-browser compatible templates that can be used to establish an online marketing website.
A website’s source code is its blueprint. This is the language that others will have to follow in order to edit and build upon your ideas. Due to the enormous amount of information that can be found online about web design and development, there are tons of great cheat sheets, reference guides, and even entire books that you can borrow from your local library. Knowing how to code can help you create your own unique websites with style.
When it comes to online marketing, pictures really are worth a thousand words. This is why you should put a lot of effort into choosing the right pictures for your website. If you want to go the extra mile, invest in a good quality camera and take your own photos for the site. You can use an online tool such as Canva to help you with the design process. While you are there, you can also download free stock photos from Creative Commons to use in your design projects.
The next step is to research the ideal pictures that you will need for various elements of your website. For example, consider the header graphic for your new site. You will need a picture that is large enough to cover the entire area, yet simple enough to maintain a high degree of visual interest. In other words, you want to avoid choosing a complex image that will take months to fully understand.
Along the same lines, you will need a screenshot of your website’s product or service for the About page. For this element, you will want to choose an image that is simple enough to explain your company in a nutshell, yet eye-catching enough to make the reader click on your site.
Avoid Poorly Worded Headlines
A poorly written headline is another thing that can drastically hurt the appeal of your site. When selecting a headline, you need to ensure that it is both engaging and relevant to what is being discussed on your page. If you use the same headline on multiple pages, you will begin to appear as a “copycat” and will lose the appeal that your site had originally had. For this reason, it is a good idea to use a tool such as Headline Analyzer to find the most effective words and phrases for your specific needs.
Keep It Fresh
Last but not least, you need to ensure that the content on your website is fresh and updated regularly. If your site is “under construction” for too long, people will lose interest and begin to look for other websites that are more established. To keep your audience engaged, you will need to update your content at least twice a week.
If you want to make your online marketing website stand out, you need to keep all of this in mind. The better the template that you use, the more freedom you will have to be creative. However, you should also remember that not all customizations will be beneficial to your site. For instance, if the purpose of your site is to sell food, you probably do not want to choose an image that is associated with an organic food brand.
At the end of the day, finding the right template for your site can be a headache-free experience. All you need to do is select one that fits your needs and the needs of your target audience. Remember: not all flashy, highly customized websites will flourish online. You need to find a happy medium; something that is professional yet relaxed enough to make your site stand out.