Website designers are like fashion designers, wedding designers, and house-staging professionals — they can all be pretty creative, and the end product is usually pretty different from the original idea.
We’re finding designers who are creating completely new and innovative ways to reach customers, and the proof is in their portfolio.
In this article, we’ll discuss the various considerations you need to make before awarding your business’s website to a designer, including pricing, communication, and the design and functionality of their portfolio.
The Difference In Quality And Price
There are many reasons why you might want a custom-designed website, but usually the main one is because you can’t find a good enough price among the larger companies. In that case, it’s best to choose a smaller company that specializes in affordable web design. There are many pitfalls that come with choosing the cheapest option without proper research, so it’s important to do your homework.
There are many factors to consider when choosing a web designer, so let’s discuss a few of the most important ones.
Even the most expensive web designers in the world can’t guarantee good pricing for your business because the competition is too great. With so many companies all trying to provide a good solution at a reasonable price, it’s important to be realistic about what you can afford.
If you’re looking for something more affordable, then you might want to consider choosing a pre-designed website from a reputable company who specializes in creating corporate websites with a small markup. For some additional savings, you can always look into the shared hosting plan at a hosting company, where you can get a website up and running quickly for a minimal cost. The great thing about shared hosting is that it gives you access to millions of websites, which dramatically increases your potential audience.
Just because a company is affordable doesn’t mean it’s of low quality. Far from it, in fact. It simply means that they are determined to provide great value for your money. For that reason, it’s important to do your research about the company’s previous customers and the quality of their products or services. Do you want an intuitive, user-friendly experience that takes your visitors by surprise? Or would you rather go for a more traditional look that is already proven to perform well on search engines?
These are all important factors to consider when choosing a web design company, but you should never be afraid to explore alternatives because it’s always good to get a sense of what is possible. Once you’ve found the right company for the job, stick with them because they’ll be your best bet for affordable high-quality web design.
Design And Functionality
No matter what design style you choose for your website, it’s important to remember that functionality is just as important. After all, you’re building a website for customers, so it’s acceptable for them to use it how you intend.
If you have a particular look in mind that you don’t want to break, then be sure to choose a web designer who understands the importance of keeping your design ideas and brand identity intact. While it’s always great to see a unique design that stands out, you don’t always have the time to wait for a company to get the design exactly right before launching.
On the other hand, if you are looking for a more traditional look with clean, basic design elements, then be sure to go for a company who is experienced and knows how to make a website that will perform well on all major search engines.
Consider The Legal Aspects
When you choose a web designer, you are also choosing someone who will be handling all aspects of your web content — from legal to marketing. For that reason, it’s important to choose a company who is a member of the American Corporate Counselors (4A’s) or similar legal association. This way, you can be sure that you’re covered legally speaking should anything happen.
Even though you’re paying the web designer for their services, it’s still your responsibility to ensure that the content you publish is not illegal in any way. For example, if your company is selling products that violate the U.S. Consumer Protection Act, then you could be held legally responsible for those violations. You don’t want to put yourself in that situation, so it’s worth the time to research the web designers’ legal standing before choosing them.
A brand is a combination of everything about a company from their logo and slogan to the type of person they want to cater to. For example, if you want to choose a logo that is simple, clean, and modern, yet still includes a bit of a vintage feel, then you might want to choose a branding company who specializes in creating logos that are in line with your company’s theme. Similarly, if you want your website to focus on providing valuable information to your users, then your choice of web designer will influence the type of content you’ll find on your site.
Choosing a web designer who has a clear understanding of branding is key because this will make creating a cohesive look between your website and other marketing material — like social media — much easier. The branding company will also help you choose a theme for your site, so that it reflects your company’s image clearly and effortlessly.
Research The Company
You’ve found a company who is affordable and of good quality, and you’re ready to award them the job of creating your website. Before doing so, it’s important to do some research about the company you’ve chosen. This includes looking at reviews, checking out their social media accounts, and getting in touch with previous customers to get an idea of how they worked and how the end product was.
The more you know about a company, the better. It’s never a good idea to choose a web designer you don’t know much about, especially since you’re going to be entrusting them with the design and content of your website. As much as it is important to find a company that can provide good value for your money, it’s even more important to find a company who is legitimate and will meet your expectations.
The Benefits Of A Custom Designed Website
There are many benefits to having a custom designed website. Let’s discuss a few.
- A professional-looking website will boost your companies image.
- Custom-designed websites provide a better user experience.
- It’s easy to update content on your own website without having to worry about technical glitches, malware, or slow load times.
- On-site SEO is much easier with a custom-designed website.
- You have complete creative control over the content and design of your website.
- If you think that a certain design looks better than the stock photos they provide, then you can go for it.
- You can always change the design of your website if you need to (for legal reasons or to fit a new marketing strategy).
- You can integrate your website with other platforms like Gmail, Hotmail, and more.
The list of pros goes on and on. Even if you decide to go with an already-designed corporate website, these are all important things to keep in mind.