Looking to host a webinar but unsure of where to start? Wonder no more! We’ve got you covered on this front. Below, you’ll discover a step-by-step guide to hosting a successful online marketing webinar in Nihongo. Of course, if you’re reading this, then you probably already know what a webinar is and how valuable they can be in gaining new customers and increasing engagement with existing customers. Still, just in case you’re wondering what all the fuss is about, here’s a quick rundown of what a webinar is and why you should care.
What Is A Webinar?
Simply put, a webinar is an online event broadcast over the web that is designed to be accessible to a maximum amount of participants. Typically, a webinar will consist of a presentation that is either live or recorded and will usually last anywhere from 15 minutes to an hour. After the presentation, there will be an opportunity for Q&A and/or a discussion with the presenters.
Why Should You Care About Webinars?
According to HubSpot:
- “Webinars are a fantastic way to keep in touch with your audience while also staying relevant and interesting.”
- “They are also a great way to learn something new about your industry, and what your competitors are up to.”
- “Webinars also allow you to educate your audience about your industry and what is driving the market (e.g. changes in consumer behaviour, leading trends, technologies, etc.)”
With a webinar, you’re able to engage with your audience via an asynchronous conversation, which makes them infinitely more accessible than a physical event could ever be. Furthermore, with a webinar you have the opportunity to make your content as interactive as possible, allowing your audience to dive deep into the topic and engage with you via questions and comments. This is something that would be difficult to achieve in person because of the absence of body language and animated facetime!
With a little preparation, you can bring significant value to your audience by hosting a webinar.
Organizing a webinar is relatively simple. You will need to choose a platform, create a schedule, find speakers, and advertise the event. But once you have everything set up, you will realize how effective and rewarding a webinar can be. Not only will you be able to engage with your audience, you will also be able to measure the results of your efforts. Plus, you will have the satisfaction of knowing that you were able to provide value and educate your audience on a relevant topic!
How To Host A Successful Nihongo Webinar
Now that you’re equipped with the general concept of what a webinar is, how to host one effectively, and why you should care, let’s get down to business! Below you’ll discover a step-by-step guide to hosting a successful Nihongo (Japanese) webinar.
Step 1: Select The Right Platform
There are a number of platforms out there that you can utilize to host a webinar, but not all of them are made equal. To truly find the best online space for your needs, you will need to consider a variety of factors. Below we will explore five things to look for in a host site.
Step 2: Find A Speaker
A good first step to preparing for a webinar is finding a speaker who is either a professional in your industry or highly reputable in your specific niche. Sometimes it’s not easy to find a speaker that suits your needs, but with a little bit of effort, you can discover someone who will perfectly articulate your message. Once you have found a speaker, it’s time to move on to the next step.
Step 3: Customize The Website
The next step is to customize the site towards the type of event you will be hosting. Are you planning on using slides? Will you be presenting along with a live audience? Will you be including recorded presentations and Q&A sessions? The goal here is to transform your humble website into a hub online for the event. You want to make sure that everything is thought out and that you have everything you need to present your content effectively.
- Use the site’s theme (if it’s not already set to your liking)
- Include relevant and interesting widgets (e.g. polls, quizzes, etc.)
- Consider using a live chat feature (either through the website or a dedicated app)
- Make sure that the content is easily accessible (i.e. no pop-ups, cluttered interfaces, etc.)
- Check the website’s speed on various devices (e.g. desktop, laptop, tablet, and mobile)
Step 4: Plan Out The Content
Once you have your site customized and looking pretty nice, it’s time to start planning the actual content for your webinar. Essentially, you want to consider what you will be presenting and how long you will be presenting for. Remember: time is money! For the best results, plan out some time where you will be able to present for at least 15 minutes without any distractions. Also, make sure that you are considering your audience’s needs and wants. What do they want? What is your competitor’s strategy? These are all important questions to ask yourself before beginning to plan out content.
Step 5: Create The Event Shedule
The last step is to create the event schedule. This is a crucial step because without it, you will be wasting a lot of time and effort later on when it comes time to actually host the event. To create the event schedule, you will need to consider a number of things. First, set aside a week or more to host your webinar. Second, make sure that you have all the necessary equipment (e.g. computer, projector, microphone, etc.) Third, create a detailed agenda that includes everything from the topic of your presentation to the time each segment will begin. Fourth, set a specific date and time for the event.
With a little bit of preparation, you can bring significant value to your audience by hosting a webinar.
So, there you have it! Now that you’re equipped with the basics of hosting a webinar, the next step is up to you. Are you hosting a webinar soon? What platform did you select? Did you find a speaker? Are you enjoying yourself? Keep the conversation going! We’re looking forward to hearing from you.