Online Marketing: What Is Ventura and How Does It Work?

If you’re reading this, I assume you’re either interested in starting your own business, or you’re already part of one. Either way, you’re probably looking for strategies to grow your business, whether you do so online or not.

Have you considered what would be involved in growing a business purely online? Chances are, you’ve thought about operating an online store, or selling your products via online marketplaces like eBay or Etsy. But have you ever considered what it would take to run an entire online marketing campaign?

If not, it’s time to think again. No matter whether you’re launching a new product or service or taking your existing brand on the road to bigger and better things, marketing online is more common than you’d think. And with good reason!

Here’s the good news: You can market your business online using tools that are not only free but also require very little effort on your part. All you need is a computer, a mobile device, and an Internet connection (cable or WiFi will suffice). While building and maintaining a digital marketing strategy can seem overwhelming, the truth is, it’s not that hard. It just takes some planning and research.

Why Online Marketing?

If you’re reading this, you’re probably either interested in starting your own business, or you’re already part of one. In either case, you’re probably looking for strategies to grow your business, whether you do so online or not.

Have you considered what would be involved in growing a business purely online? Chances are, you’ve thought about operating an online store, or selling your products via online marketplaces like eBay or Etsy. But have you ever considered what it would take to run an entire online marketing campaign?

If not, it’s time to think again. No matter whether you’re launching a new product or service or taking your existing brand on the road to bigger and better things, marketing online is more common than you’d think. And with good reason!

Here’s the good news: You can market your business online using tools that are not only free but also require very little effort on your part. All you need is a computer, a mobile device, and an Internet connection (cable or WiFi will suffice). While building and maintaining a digital marketing strategy can seem overwhelming, the truth is, it’s not that hard. It just takes some planning and research.

How Does Digital Marketing Work?

Though marketing online can be quite the opposite of traditional marketing (i.e., selling products to individuals), the general principles are quite similar. You’re creating a buzz (often unintentionally) around your brand, and you want to grow your social media audience so that you can drive more traffic to your website and increase your conversion (i.e., the percentage of people who become engaged with your product or service and ultimately convert to customers).

Like traditional marketing, online marketing is all about getting your message out there into the public eye. But instead of paying for ads, you’re paying for social media followers. The aim is to have as many people as possible see, appreciate, and remember your brand.

To do this, you need to establish yourself as an expert in your industry (be that hair extensions or vitamins, for example). To do this, you need to prove that you have knowledge and experience in your area of expertise. You can do this by creating helpful content that others will value and look forward to reading or viewing. Consider using tools like Google Docs, which allow you to work on one document with your team while also being accessible from any device. This feature alone can boost your productivity and collaboration by a good amount.

Once you’ve established yourself as an industry expert, it’s time to start gathering email addresses of people who might be interested in your products or services. You can do this either manually or automatically via tools like Captcha, Google’s reCaptcha, or Mailchimp’s anti-spam tool.

You’ll want to use the addresses you collect to grow your email list. Don’t worry too much about the size of your list at first. It will gradually grow as you move forward with your plan.

It’s important to keep in mind that your list of potential customers is a fairly small portion of the total number of people you’ll actually reach. The key is to identify the right people (i.e., those who are most likely interested in your product or service) and to target your messaging toward them.

To do this, you need to utilize tools like Hootsuite or Buffer to schedule tweets and other social media posts. This can make it simpler to see at a glance what content is resonating with your audience, thus making it easier to refine your strategy. You can also use tools like Google Analytics to discover the demographics and psychographics of your audience. Then, you can use this information to determine what content (i.e., what marketing message) is likely to have the greatest impact.

Where Do I Start?

You might be wondering where to start with digital marketing. The truth is, there’s no one-stop-shop for creating a marketing plan. Rather, it’s a step-by-step process that should be thought out and organized. Start by documenting your business objectives and the existing goals you’ve established for your brand. This will help you figure out where you’re headed and what you need to do to get there.

After you’ve established your business goals, it’s time to move on to the next phase and develop an online marketing strategy. Here are some of the things you might want to include:

  • A brief history of your brand, the products or services you offer, and why you’re in business
  • A short vision statement articulating your goals and the type of business you’re in
  • A mission statement, defining your company’s purpose
  • Product goals and objectives (e.g., To increase our sales by 20% within the next 6 months)
  • A detailed marketing plan, including the following:
    • Products (your existing products and those you plan to introduce in the near future)
    • Prices (how much are you willing to charge for each product)
    • Distribution (where will you sell your products)
    • Target Audience (this will include identifying your ideal customer, as well as any special groups within this customer group)
    • Goals and Objectives (what are you aiming to achieve, and how will you know when you’ve reached your goal)
    • Competition
    • Digital Marketing Channels (social media, search engines, etc.)
    • Key Activities
    • Monthly reporting (this includes specific dates you’ll publish content and any new measurements you’ll need to report)
    • Contact details (including a phone number and email address)

As you can see, this is a fairly comprehensive list. And if you want to be able to effectively implement your strategy, you might want to hire an agency or consultant to help with the legwork.

Organizing this information in a Word document or spreadsheet will make it much easier to follow. You can update the document as you progress with your plan and keep your team (as well as yourself) on track.

Hopefully, this article gave you a good idea of what digital marketing is and how it works. Though the strategy itself isn’t that complex, putting it into practice can be somewhat daunting. But with a little bit of research, planning, and delegation, it’s achievable. If your ultimate goal is to grow your business via online channels, then putting in the time and effort to develop a digital marketing plan is certainly worth it. Good luck out there.