The line between marketing and marketing communications has blurred. With the rise of digital marketing – which includes online marketing, social media marketing, mobile marketing, and more – the distinction between the two has become less obvious. Marketing is no longer reserved for traditional printed ads on the back of cereal boxes; it’s a multifaceted approach used to connect with consumers. And it works everywhere – online, on social media, and via texts.

If you’re looking for a career in online marketing, here’s what you need to know.

The Evolving Role Of Online Marketers

When it comes to marketing, the lines between online and offline marketing have blurred. Marketers no longer create ads designed to be posted on billboards or to be placed in newspaper classifieds; instead, they create ads designed to be clicked on, sharing buttons added, and social media posts composed.

The difference is clear: For decades, marketing was considered “traditional” and relied heavily on expensive TV ads broadcasted during the peak hours in prime time. Nowadays, the game is completely flipped as well.

It’s not just the mediums that have changed. The tools have evolved along with the role of the marketer. While ad agencies used to create elaborate TV ad campaigns based on “traditional” advertising methods, today’s marketer may craft ad campaigns using digital market tools (such as HubSpot, Google Analytics, and Segment, to name just a few) that help them track the success of their campaigns and optimize their efforts.

The result is that marketing has evolved from primarily being an advertising-based role to an analytics-focused role that incorporates digital marketing, social media, and online marketing.

Where Do I Find An Online Marketing Job?

Even though marketing has evolved, the job market hasn’t kept pace. If you’re looking for a career in online marketing, you’ll likely need to search for jobs outside of your local area.

It isn’t easy to find an in-house position at a company, even less so if you’re looking for a dream job as an online marketer. However, you may have better luck finding an agency job or independent freelance position. While it can be challenging to get experience, you’ll have the opportunity to work on a variety of projects and gain a broad understanding of the field.

If you decide that a career in marketing is right for you, you’re ready to start your search for a marketing job. Be sure to check out our guide on how to find a marketing job, as well as our blog post on the top 30 tips for finding a job in marketing. And please do feel free to reach out to us if you have any questions! We’re always happy to help.