How to Use to Optimize Your Online Marketing Campaigns in Utrecht is a free SEO tool that can help businesses of all sizes find their ‘right place’ in the organic search rankings.

This free tool was designed to help businesses and SEOs in Utrecht find a better understanding of what their customers are searching for, and what content they should be creating to improve their ranking.

This is especially beneficial for smaller businesses that may not have the budget for larger marketing initiatives.

Many businesses in the Netherlands rely mainly on Google Search to gain visibility in their market. If they don’t appear in the first pages of search results, they can’t easily gain sales.

This reliance on organic search allows smaller businesses to benefit from paid search campaigns, which target a chosen phrase or word combination and are designed to generate traffic from people who are searching for that same thing.

Find The Perfect Keywords

To begin with the best, let’s look at keyword research. You’ll need to enter your website’s URL into the search bar to pull up the Keyword Planner, which will then give you a list of keywords and phrases that are relevant to your site. You can run multiple keyword searches at a time in the Keyword Planner. For example, if you want to optimize your site for both bikes and camping, you can enter “bikes” and “camping” into the search bar and get a list of keywords and phrases returned. Once you have a handful of keywords, you can move onto the next stage.

Create Keyword-Rich Content

Having a keyword-rich title and meta description for your content is crucial to getting found on search engines. Many businesses make the mistake of simply stuffing their content with keywords, without necessarily relating what they’re saying to the audience.

To optimize your content for search engines, you need to consider the ‘right mix’ of keywords and phrases. Take some time to find keywords that represent what your content is about, and that you can incorporate into your writing to make the text more relevant to a potential reader.

Make sure that each piece of content that you create relates to at least one of the keywords from your list. When possible, create content that’s relevant to a ‘short-tail’ keyword so that you can target the right audience without appearing too broad.

Use The Right Metadata

Apart from the keywords and the content, you’ll need to think about meta data when optimizing your sites in order to improve your search engine ranking. Meta data is information about your content that can be used by the search engines to better understand and present your content to visitors. This can be in the form of keywords, descriptions, or even social media metrics.

One important thing to note about meta data is that, while it can help with search engine optimization, it should never be the main focus of your content.

If you want to appear on the first page of search results, you need to provide users with the information they’re seeking – but you don’t need to do so through meta data.

Use Link Building

When getting your site ready for SEO, you’ll need to make sure that you’re not missing out on any links.

Depending on the size of your site, you might not have the time to do a full review of all of your links. That’s where the tool comes in. You can use the Free version of, which at the time of writing had around 70,000 active users, to scan your entire site for broken links and duplicate content. This is a great way to save time while getting your site found on search engines.

Track Your Progress

Once you’ve begun to implement the suggestions from the Keyword Planner, you’ll want to closely monitor your site’s performance in the Search Engine Results Pages (SERPs). You can use Google Analytics to track the relative strength of your keywords and the traffic that they’re generating.

From there, you can make adjustments to optimize your content for the best possible search engine results.

UITBESTEDEN.INFO is a great tool for those in the Netherlands seeking to improve their organic search engine rankings, gain more customers, and grow their business.