In the digital world, everything is connected to everything else. In the same way, online marketing is a form of digital marketing that can be applied to any business or brand. The theory behind online marketing is simple: people are researching questions on the internet, and they usually click on the first answer or the first result that appears in the search engine results page (SERP). Because of this, having a strong online marketing strategy is essential if you want your business to grow.
Therefore, it comes as no surprise that companies like Google, Facebook, and Amazon are all investing heavily in digital marketing. According to Statista, there are currently 205.8 million American adults between the ages of 18 and 64, and 90% of them use online marketing to some extent. This group is known as the ‘digital native generation’ and they expect to access information online.
If you’re looking to launch a new product or service, improve your marketing performance, or want to grow your existing business, you’ll need to consider what online marketing strategy is right for you.
The Importance Of SEO
Search engine optimization, or SEO, is one of the pillars of a strong digital marketing strategy. It allows you to appear on the first page of a search engine results page when someone types in a search query related to your product or service.
To appear on the first page of a search engine results page, you’ll need to make sure that your website is optimized for search engines like Google and also that your keywords are present in the copy of your website. The former ensures that your website shows up when someone searches for relevant topics, and the latter helps to position your business for actual customers who are searching for your products or services.
If you want to learn more, check out this free SEO guide from Google or this article on keyword research from the New York Times. Once you have your keywords, you can begin to build content that’s optimized for the search engines, and you’ll start to see growth in your search traffic.
Keyword Planning And Research
SEO is about much more than just appearing on the first page of a search engine. If you want to grow your business via online marketing, you’ll need to focus on obtaining valuable keywords that are relevant to your product or service that people are searching for.
You can do this by entering keywords in the Google Keyword Planner tool, which is accessible from your Google Ads dashboard. You’ll need to make sure that your chosen keywords are both relevant to your product or service and that they have enough search volume to be valuable to advertisers (more on this later).
A good keyword is often times just a single word or phrase that appears in the text of your article but is not necessarily the name of your business or product. For example, ‘gym pants’ is a keyword that you could use to identify content related to your niche. When combined with other keywords, such as ‘fitness’ or ‘workout,’ you could potentially boost your search traffic by 150% or more.
Content Curation And Creation
Once you have your keywords, you can begin to develop content that’s optimized for search engines. This content can take the form of articles, infographics, or videos; but you need to make sure that the material reflects your target audience and that it’s of good quality.
To curate content, you’ll need to enter your keywords into a content curation tool like Buzzstream or Tailwind and then sort through the results to find the most valuable pieces to include in your digital marketing strategy. You can also use tools like Google Correlate or Keyword Planner to find comparable content that’s already been published and then use that content as the basis for your own work.
As for the creation of content, you can use tools like Buzzstream to generate articles that are optimzed for search engines or you can write your own unique content that incorporates SEO techniques.
Pay Attention To The User Experience
In addition to all of the above, you also need to make sure that your website’s user experience is both positive and memorable. When a user lands on your site, your goal is to keep them on your site as long as possible so that they can engage with your content and make a purchase.
To achieve this, you can use everything from video content to page load speed as well as the type of language and tone used throughout your site. For example, if you want to generate more leads for your business, you could use video content to teach your visitors about your products or services or to show them how to use them. You can also provide free samples or use virtual assistants to guide your visitors through the buying process.
As for the language and tone of your site, you can use tools like Google’s language analyzer to check the language used on your site, or you can use software like Hootsuite to listen to your social media content and then re-post it on your website.
Tracking The Performance Of Your Strategy
Once you’ve developed a strategy, you’ll need to track its performance. This can be done by using tools like Google Analytics to track website traffic and then using that information to determine whether or not your strategy is effective.
You can also use tools like Google Search Console to track the performance of your SEO strategy and determine the quality of the traffic that you’re getting from search engines like Google. You can determine the exact keywords that are driving the traffic and then use that information to optimize your content further. In addition, you can use tools like Google Search Console to track the performance of your social media marketing strategy, identify the key influencers in your niche, and then use that information to determine the success of your strategy.
As you can see, there are many different ways to gain insight into the performance of your strategy. Google’s SEO Analytics tool is free, and it provides all of the information you need to track the performance of your SEO strategy, identify the keywords that are driving the most traffic, and determine the quality of that traffic.
Back To You
Ultimately, building a strong SEO strategy is all about using the right tools to get the most out of your keywords, and it takes a good bit of research before you can begin to see results.
Because of this, it’s often a good idea to work with a digital marketer who has experience in SEO. If you want to succeed as an online marketer, you’ll need to learn the ropes from the ground up, and that takes a lot of time.