You’ve probably heard of the term “Digital Nomad”. It’s a lifestyle brand spanking new to town. You may have even seen one in your local village; walking around with a tablet in one hand and a notebook in the other. They seem to be everywhere!
What you might not know is that the locals in Tucson aren’t so easily impressed. If you follow the ‘traditional’ path to success, you’ll find yourself struggling to get noticed. Don’t get me wrong, the locals love a bit of technological advancement. They just prefer to stick with the things they know and love. So here’s a quick guide to online marketing in Tucson, so you can grow your business and be a little bit of a ‘Digital Nomad’ while you’re at it.
Find A Niche
The first step towards online marketing domination in Tucson is to find a niche. Now, this might sound like a ‘no-brainer’ but the fact is, you would never guess that Tucson is such a vibrant digital marketing hub. The city is actually quite humbleness when you compare it to other big cities. For example, IKEA, the world’s largest furniture store, decided to set up shop in Tucson. This year alone, they plan to expand their local store by 40%. Crazy, right?
What’s interesting about this is that the company knew exactly what they were looking for. They wanted a small city with a laidback atmosphere. So they came here and opened a store. You see, in a place like this, it’s easy to stand out. People already have their routines. They go to church, go to school, work, play, eat, sleep, repeat. So if you can tap into some of these daily activities, join in, and then offer a solution to a problem, you’re sure to catch the attention of the locals.
Get A Website
Did you know that it’s actually quite easy to set up a website? All you need is a stable connection, a free domain, and a little bit of software. So easy, even a caveman can do it.
Why should you have a website? Think about it for a second. All the above examples are sites. These are the places where the locals come to get information, solve problems, find answers, etc. So if you want to grow your business, you should have a site. Not all sites are equal, of course. You need to pick a niche, build a community, and then engage with potential customers. The key is to pick something that’s fairly easy for you to manage, and then build on it. Also, having a site makes you visible. If you don’t have one, your competitors will laugh at you. If you’re serious about being a successful entrepreneur in Tucson, you need to get a website.
Build A Blog
Did you know that having a blog can also be a great way to grow your business? Think about it. In the example above, Ikea decided to start a blog, where they would talk about the products they sell, and how they can help customers.
This way, they’re using their own website, social media, and word-of-mouth to promote their brand. Essentially, they’re using all three traditional methods of marketing. But they’re also using digital marketing to reach potential customers. And guess what? They’re absolutely killing it. As you probably know, word-of-mouth is one of the most effective ways to market a product or service. If someone likes something about your blog, they’re more likely to trust you when you say something positive about their local bar or restaurant.
Get On Social Media
If you want to be successful in business, you need to be on social media. And not just any social media either. You need to be on those platforms that your target audience is using.
For example, if you’re trying to market to the younger generation, you should be on TikTok, not Facebook. On Facebook, you’re competing with hundreds of other businesses, while on TikTok you can be sure you’re going to be competing with the popular kids on your own street. And remember, even though you might not believe it, the cute little animated birds on TikTok can have a massive impact on your business. If you want to get on this platform, you need a professional-looking profile picture and a short bio. Once you have that, start using the hashtag #TucsonBotanichall and you’ll start seeing some serious traction. You can even engage with users by asking questions or providing helpful tips.
Get On The Mailing List
If you want to be successful in business, you need to be on all the right mailing lists. Did you know that you can sign up for a mailing list, and be added to a database that’s full of other businesses like yours?
This is how you connect with potential customers. And since you’re actively participating in the conversation, the more you’ll get noticed. So, it’s essential that you engage with your audience. Reply to emails, ask questions, and stay in touch. When you do this, you show that you’re a responsible, active member of your community, and that’s often times a crucial element for getting people to trust you.
Make Money Online
If you’re looking to make some extra cash flow, you might want to consider getting paid to take surveys, or do small jobs for business owners, etc. There are hundreds of ways to make money online. But, you need to find one that fits your skillset. If you’re looking for an easy way to make some extra cash, try taking surveys for a few hours a day. You can make £120 to £150 a month, easily.
Blogging is a popular choice amongst those looking to make money online. You can do this through affiliate marketing, which earns you a commission when someone clicks a link or buys a product that’s promoted on your blog. If you want to get paid to blog, try starting a lifestyle blog, that covers beauty, fashion, lifestyle, and travel. Once you have a stable audience, you can promote your affiliate products through social media, your blog, or both.
Traditional Marketing
If you’re looking for a quick way to get some cash, you might want to consider trying some of the above methods. Even though they’re not the most effective ways to make money online, they’re still very viable options. Did you know that nearly everyone on Earth uses some form of traditional marketing? For example, most big city inhabitants rely on traditional marketing to tell them what’s hot and what’s not. So you see, even though you might not feel like you need to use traditional methods to be successful, you do. And that’s what makes your life as a digital nomad so attractive to the locals…they want to be a part of the transition.
If you’re looking for fast cash, you might want to consider applying for a micro-loan. These are small, short-term loans that are often used for big expenses like buying a house, getting a new car, taking a holiday, etc. Micro-loans are a great way to get some extra cash while you’re traveling, and might even let you try some of the above methods. And don’t be afraid to dip into your own pocket to pay back the loan. After all, you’re the one who can afford it most.
Get Legal
If you decide to continue with the business, the next step is to get legal. This is where a lot of new businesses go wrong. They think they can just open up a shop, and everything will be fine. But, if you want to do business in the English speaking world, you need to get proper licenses and permits.
Why get legal? Well, for one thing, it takes a lot of time, effort, and money. So, if you want to make sure you do it right, you should do it as soon as possible. Another reason to get legal is that, on some platforms, you have to be at least 18 years old to get paid to take surveys. If you’re taking advantage of this fact, make sure you get permission from your parents. They may ask for some forms to sign, but it’s worth it. You’ll have money deposited into your account before you know it.
Expand Your Business
Finally, when you’re all settled in, and you’ve gotten proper legal backing, it’s time to grow your business. Did you know there are hundreds of thousands of cities, towns, and villages around the world, waiting for your entrepreneurial spirit to come and settle them? If you want to be the digital nomad many cities and towns have waited for, you need to do this.