How to Choose the Best Online Marketing Trends for 2019

With each new year comes new opportunities and new ways of doing things. Since the coronavirus pandemic began, businesses have adapted to working remotely and have had to consider new ways to reach customers. One method that shows promise is online marketing. Here we’ll run down the most effective online marketing trends for 2019 and how you can prepare yourself to make the most of them.

1. Video content is on the rise.

One of the most effective ways of engaging with potential customers is through video content. With video, you can use software like Zoom or Revero to record yourself presenting about the products you sell. Or, you can use a service like Zoom Video Communications to record yourself from an online meeting or conference call and share that video content with your audience.

Since the outbreak of the coronavirus pandemic, Google search volumes for “Zoom” have steadily climbed. According to Search Engine Journal, as of April 20, 2020, Zoom searches were up 276% compared to March 30, 2020.

In terms of video content, the most engaging videos are those that include both text and images, such as this one from Elevate Digital Marketing:

Zoom

These videos allow your viewers to more easily understand and retain information. In other words, video is extremely useful when it comes to marketing. It can enhance your content by giving it context, making it easier for your viewers to follow along and understand.

2. Influencer-marketing is becoming a major trend.

While search engines like Google may not always be the most effective way to find information, they do provide the perfect platform for discovering emerging marketing trends. One such trend that has gained a lot of popularity is influencer marketing.

Influencer marketing is a form of sponsored content. Typically, marketers will pay influencers to post about their products or services on social media sites like Instagram or YouTube. Sometimes, influencers will even receive merchandise as a portion of the deal.

The advantage of this tactic is that it allows marketers to gain more exposure for their products or services than they would through conventional forms of marketing, such as ads or billboards. In addition, influencers enjoy creating content that is mostly or entirely about themselves, their families, and their careers. This is a type of content that tends to perform well on social media.

Check out this video by Influencer Marketing Hub explaining the trend:

Instagram influencer marketing

Many marketers have taken notice of influencer marketing and how effective it can be. In 2019, you can look forward to seeing more and more marketers using this form of marketing to gain brand exposure and make sales.

3. Virtual sales teams are taking the place of physical ones.

Remote working has become a way of life and an effective way for businesses to survive and even thrive during the pandemic. As a result, some companies have changed the way they do business. Instead of having people come into the office every day, working remotely has become commonplace. This has created a skillset that businesses are now able to draw on.

One of the most effective ways of engaging with customers when working remotely is through video calls. Since the pandemic began, Zoom, a video-calling app, has seen a boom in popularity. According to Search Engine Journal, as of April 20, 2020, Zoom searches were up 276% compared to March 30, 2020.

In order to capitalize on this trend and ensure that they are doing everything possible to be effective in this new environment, businesses should consider establishing a remote working group. This team can help businesses adapt to and capitalize on the opportunities that working remotely brings. They can also help identify and address any challenges that may arise. In addition, this group can help educate business stakeholders, such as marketing teams, on the tools and tactics that can be used to succeed in a remote setting.

4. Customer-obsession is the key.

In the last couple of years, customer obsession has become a key strategy in marketing. Rather than thinking about your customers as a group, you should try to go the extra mile to understand their needs and wants. What do they want, and how can you give it to them?

To find these answers, you can turn to various market research tools, such as consumer surveys or questionnaires. You can also gain valuable insights from social media. Through platforms like Twitter, you can get a good idea of what your customers are saying about your products or services. In addition, you can see what topics the people you are following are talking about. Finally, you can use your company’s analytics tool to track the behavior of your customers and see what appeals to them and what doesn’t.

Once you have this information, you can craft tailored campaigns using digital marketing techniques. For example, you can use Google Ads or other platforms like LinkedIn to target the right audience and send them tailored messages.

These tools can help businesses determine what their customers want and need. With this information, you can craft marketing strategies and campaigns to satisfy the needs of your audience. In other words, customer-obsession drives marketing rather than the other way around.

5. Content marketing is changing.

Traditional websites, product descriptions, and billboards are no longer the only form of content used by businesses to market their products. Since the start of this year, content marketing has shifted to a new level.

What is content marketing? Simply put, content marketing is when a business creates marketing content, such as articles, e-books, blogs, or videos, to attract, retain, and motivate customers.

In 2019, content marketing took center stage both literally and figuratively. In April, TikTok – the biggest social media platform, with over 500 million monthly active users – filed for an IPO. In addition, the amount of content posted to Instagram, TikTok’s main competitor, increased by 83% in 2019.

In terms of brands, many large companies, such as Google, Uber, and Lyft, have shifted their marketing strategies to focus more on content creation rather than just distributing and curating content created by others.

Brands like Amaterasu, Nespresso, and Miele implemented content marketing strategies in 2019, and many others are expected to follow suit. The bottom line is that content marketing is here to stay.

The only way businesses can succeed in today’s digital world is by being innovative and adaptable.