In 2022, marketing will be different. Mobile phones will drive marketing rather than just being a tool used to access websites.
Thanks to the emergence of virtual reality (VR) and augmented reality (AR), consumers will be able to immerse themselves in a digital world that is perfectly tailored to their needs.
Instead of using a search engine to find a product or service that suits their needs, consumers will use smartphone cameras and GPS to scan the surroundings, identifying exactly what they are looking for.
Appliances, cameras, laptops, and other electronic devices will become ‘smart’ and ‘connected’, syncing information in the background and making processes like shopping and booking appointments much easier.
The growing popularity of ‘crowdsourcing’, where businesses and organizations invite people to collaborate in real-time to solve problems, will also play a big role in marketing in 2022.
The Rise Of Customer-Centric Marketing
Traditional marketing from a brand’s point-of-view will become less relevant in the near future.
Marketers will need to understand what their customers want and need, and align their efforts to satisfy these unmet needs.
To be more customer-centric, marketers will need to put their customers’ interests first and align their business’ objectives with these interests.
This may mean that marketing will shift from focusing on product features to focusing on product user experiences.
Increased Focus On Data And Analysis
In the past, marketing departments would focus on gathering as much information as possible about a brand’s products and customers.
With the emergence of AI and big data, marketers will have access to a wealth of information about their customers, including purchase histories, product preferences, and much more.
Thanks to these technologies, marketers can gain intelligence about their target audience and tailor their approach toward increasing exposure and sales.
This emphasis on analysis and information will increase the role of marketing departments as information gateways, distributing intelligence about the marketplace to upper management and ensuring everyone is working toward the same goal.
The Rise Of ‘Innovation’
In the near future, marketing will be defined by ‘innovation’.
Businesses will use marketing innovations to gain an advantage in the marketplace, creating a positive feedback loop that continually drives the innovation.
Although disruptive technologies such as AI and VR/AR will play a key role, businesses may also use more traditional marketing to gain a competitive advantage.
The increasing influence of social media in our daily lives means that consumers will seek businesses that they know or believe to be ‘authentic’, or genuine in their efforts to engage with customers.
Therefore, marketing will increasingly be defined by a brand’s actions, rather than just the products they sell.
These are just some of the major shifts that are expected to influence marketing in the near future. With new technologies emerging daily, the field of marketing will be constantly evolving to stay relevant.