You’ve probably noticed that marketing on social media is increasingly more important to brands than traditional advertising. In fact, according to HubSpot Blogs research, 89% of businesses feel that social media marketing is either very important or somewhat important to their business. While you might be tempted to write off a channel that isn’t performing well, you can’t make this assumption. With a little bit of work, you can ensure that even if no one is listening or following you, you’re still making an impression.
Why Is Online Marketing Important To My Business?
You may be wondering why online marketing is important to your business, since you aren’t personally engaged with these platforms. However, let’s take a moment to revisit how we got here. For decades, traditional advertising delivered targeted messages to specific groups of people. This type of advertising is still very important, but over the past few years, the way we consume media has changed. Now, more and more people are seeking out content that is valuable and useful to them, regardless of whether or not the advertiser is aware of this fact.
This is called contextual marketing, and it’s increasingly important in online marketing. By understanding users’ goals, interests, demographics and psychographic details, you can craft marketing content that is highly tailored to appeal to them. When users see content that is relevant and useful to them, they’re much more likely to engage with you and your brand. In turn, this means that your online marketing is more likely to generate leads and sales.
How Do I Effectively Market My Business Online?
If you’re looking to effectively market your business online, then you’ve probably come across numerous blogs, articles and websites that can help you along the way. However, if you want to ensure that you’re making the right connections and gaining the right audiences, then you should consider trying a tool like HubSpot. Not only does HubSpot offer a free trial, but it also provides you with email, marketing and social media management tools in one platform. This can save you a great deal of time, since you won’t have to set up each platform individually.
As a small business owner, marketer or brand manager, you’re bound to feel overwhelmed by the various platforms and modes of communication that exist today. This is why it’s important to find a tool that can cater to your specific needs. HubSpot is a good fit for any business or brand, since it can help you manage all of the different platforms and tools that you might find useful in your journey. Most importantly, HubSpot allows you to have all of these platforms and tools under one umbrella, so that you can always keep track of what’s going on – regardless of whether or not you’re physically present at your desk.
The Growth Of Online Marketing
The importance of digital marketing to a business’s success cannot be denied. According to HubSpot Blogs research, 89% of businesses feel that social media marketing is either very important or somewhat important to their business. This is a considerable increase from the 67% of businesses that felt the same way just three years ago.
Social media platforms such as Twitter, Facebook and Instagram have evolved significantly over the past decade, and so have the ways in which we use them as marketing channels. When asked about the most effective form of digital marketing, respondents cited social media as the platform with the highest potential for return on investment, followed by email marketing and search engine optimization.
Make Sure Your Online Marketing Strategy Is Measurable
You’ll want to make sure that your online marketing strategy is measurable, since you’ll be presenting new goals and objectives to your boss at the end of each quarter. To do this, you need to segment your audience and determine which platforms and modes of communication are performing the best. You can then refine your strategy based on this data.
For instance, if you find that your blog is the best way to connect with your customer base and increase sales, then you might want to scale back your social media efforts and allocate more time to creating blog posts.
You should also be measuring the success of your online marketing efforts in terms of leads and conversions, rather than just sales. This way, you’ll be able to see the indirect impact that your campaigns have had on driving business.
Marketing On Different Platforms
While it’s important to focus on the big picture when it comes to online marketing, it’s also essential to take the time to segment your audience and determine which platforms are the best for certain types of marketing. For example, if you want to advertise your spa, then Facebook might be a good choice, since you can target specific audiences based on their interests and demographics.
If, however, you’re trying to target millennials and Gen Z users, then TikTok might be a better bet, since they use it more frequently than any other generation. You can then use this channel to gain more insight into what attracts this specific audience to your product or service. In this way, you’ll be able to craft content that is more relevant to them and increase the chances of them responding to your ad. You can also measure the success of your content strategy on this platform, since it’s all about the views.
Avoid The Pitfalls Of Online Marketing
Just because your product or service is digital in nature doesn’t mean that marketing on the internet is simple. There are a few common mistakes that you should avoid, if you want to ensure that your online marketing strategy is effective. First, make sure that you’re using a reputable, service-oriented company to help you with your digital marketing. Second, don’t just look at the numbers. Instead, track the proven performance of each individual platform and mode of communication.
For example, if you’re using social media to promote your business, then make sure that you’re using platforms that are actually performing well. Instead of just looking at the popularity of each platform, take the time to find out how engaged your audience is and how many clicks you’re getting per post. This will provide you with the data you need to make informed decisions about your online marketing strategy.
There are many different forms of digital marketing, including content strategy, social media, SEO and email marketing. With the right tools, research and time, you’ll be able to craft an effective online marketing strategy that will help you connect with your audience and improve your conversion rates.