Are you interested in expanding your knowledge in the world of online marketing but don’t have the time to study in depth? Wistia is a video hosting platform that allows you to build and grow a business while still keeping up with your everyday life. Since launching in the United States in 2018, Wistia has grown its international base with offices in London, New York, and Singapore. If you live in one of these cities, this could be the opportunity you’ve been waiting for to further develop your marketing skills.
Choosing The City That Suits You
While not all cities are created equal, it’s important to consider the type of work culture that fits your personality and the city’s reputation when choosing where to open a business. In general, we recommend avoiding inland cities due to the volume of competition and heading to a coastal city instead. That way, you’ll be able to take advantage of the plenty of available markets and enjoy the benefits of living on the coast.
Online Marketing Jobs In Coastal Cities
Coastal cities like Los Angeles, San Francisco, and New York City are major hubs for internet searches so it only makes sense that they would be major hubs for online marketing jobs too. If you’re looking for a city with a lot of action, you could try Las Vegas which is in the middle of a marketing revolution as well.
Why Study Marketing In The United States?
One of the most established market research groups in the world is the American Institute of Stress (A.I.S). The A.I.S survey reveals that over 40 million adults in the U.S. feel overwhelmed by the stress of day-to-day living. While there are definitely worse problems that Americans have to deal with, we think that marketing fits perfectly into the category of problems that the A.I.S survey discovers most frequently.
What is marketing? Marketing is the process of communicating a product or service to consumers and stimulating them to buy or use it.
Why are people stressing out? Because they feel that they don’t have enough time to do everything they need to do to promote their product or service. Around 80% of the A.I.S survey respondents said that they believe advertising. But there is more than one way to reach your audience and engage with your customers. As a marketer, you will learn how to implement other forms of marketing including SEO, content strategy, and social media.
Which City Should You Study In?
Since we mentioned that not all cities are created equal, let’s take a moment to discuss the benefits of a coastal city. One of the major pluses of a city located along a coastline is that there is always some kind of natural attraction or activity that you can bring your family for a visit. If you are looking for a change of scenery, there are plenty of marine parks and beaches that you can visit in your area. A bonus of this type of living is that the temperature is more stable than in inland cities so you can always expect the weather to be pleasant.
Marine Parks And Beaches
If you love the water, there are more than 500 miles of coastline that you can visit in Northern California. From San Francisco to Berkeley, you will be able to find beaches and parks that you can access by ferry boat or water taxi. While these are all wonderful attractions, one of the most famous beaches in northern California is undoubtedly, Santa Cruz. This beach has attracted tourists and locals alike since the 1800s and continues to be a major drawcard even today.
If you are curious about the history behind this picturesque seaside destination, you can visit the Santa Cruz Public Library & Museum to learn more. The museum has extensive collections that you can peruse at your leisure and may even give you an insight into the area’s early days as a Spanish colony.
With over 250 million inhabitants, Greater New York City is one of the most populated cities in the world. It would be a rare marketer that hasn’t experienced the hustle and bustle of NYC while studying or working there. If you are looking for a city with a high population, you could look at the suburbs of Chicago, which also have a very vibrant and busy lifestyle.
Where Can I Study Marketing In The USA?
If you want to further your education in the field of online marketing but don’t want to uproot your family and move away from home, you can always study in the USA. Wistia provides you with all the support you need to settle into your studies and begin your career as a marketer. To accommodate you, they have created a unique situation where you can study in a city that is close to your home. This way, you will be able to keep your familiar surroundings and also be able to take advantage of the all the opportunities that a big city has to offer.
Is there anything else I should know before I study in the USA?
If you love nature, be aware that some of the cities’ major attractions can get very crowded during the day. As much as possible, you should try to study in the early morning or late afternoon when the crowds have decreased a bit. Otherwise, you could end up spending most of your time in class waiting for buses or trying to find a quiet spot in a coffee shop to do your work.
How Is The Living Cost In The USA?
Even if you are located in one of the most expensive cities in the country, you will not necessarily be taxed very much. Some of the biggest cities have very high income disparities so the rich pay a higher proportion of their income in taxes than the poor. However, the overall cost of living is high, especially in the big cities. If you want to save a decent amount of money, you should consider moving to a smaller city where the costs of living are less. If you are a student, you should look for a city with affordable living costs.
Which Level Of Studies Will Get Me The Best Job?
If you are looking for a career that is as lucrative as possible, you should probably look at getting a master’s degree. During this level of studies, you will learn a trade that can only be used in a company or agency. With a few exceptions, you won’t be able to develop your own marketing strategy or plan your own course of action. This is one of the major attractions of a career in marketing: you will learn a trade and have the opportunity to work on real projects as soon as you graduate.
Future Job Market
It is a well-known fact that the future of work is in digital marketing. Thanks to developments like AI and machine learning, the field is constantly evolving and changing. Since there is no set number of jobs available in marketing, you will be able to find work wherever you want after you graduate. Some of the major jobs that you can get after you graduate include:
- Search Engine Optimization (SEO)
- Campaign Management
- Digital Marketing
- Content Marketing
- Social Media Marketing (SMM)
- Video Marketing
- Paid Social Media Marketing (PSMM)
- Video Content Strategy
- Event Marketing
Depending on your interests, you could map out a clear career path by choosing a specialization in the first year of your studies. This way, you will be able to identify the right industry for your mediums of expertise and create effective marketing campaigns that can only be measured in terms of growth and engagement.