5 Online Marketing Courses for Beginners

In the last ten years, the world of online marketing has exploded, and with it, the number of online courses available to teach you the ropes. Once you have mastered the basics, you can find a course that will help you specialize in digital marketing, social media, or e-commerce.

Conversely, if you are looking for a more general education to prepare you for the world of online marketing, you can find a course that will teach you everything from digital marketing and social media to SEO and e-commerce. Here is a list of some of the best online marketing courses for beginners that you can take to learn what digital marketers do every day.

Learn Digital Marketing

You will start your education by learning the foundations of digital marketing. This way, you will not be overwhelmed by concepts that you may not yet understand or believe in. You will learn the terminology, digital marketing theory, and how to apply it. Moreover, you will develop critical thinking and analysis skills that will serve you well in your career as a digital marketer.

One of the best online courses for beginners to learn digital marketing is offered by the University of Phoenix. Their online marketing degree is one of the most popular amongst students. It is also among the most affordable online courses. With over 140,000 students, this is undoubtedly a popular choice for people interested in online marketing. You will learn all about marketing analytics, marketing funnels, and how to build trust and rapport with potential customers. You can also choose to study in Dublin, Ireland or in Phoenix, Arizona. Which one you will study in is up to you.

Learn SEO

SEO (Search engine optimization) is important for any business, but especially for those who sell online. When someone conducts a search for your product or service, your website’s SEO will determine which version of it appears in the search engine results page (SERP). You may learn SEO on your own. However, if you want to truly master the art and science of SEO, you should enroll in a formal course.

Some of the best SEO training courses are delivered online. Indeed, with SEO being such a dynamic field, it is best to continuously learn and update your knowledge. With most online courses offering you unlimited access to the video lectures, you can learn at your own pace. Moreover, you can do this from the comforts of your home. If you are looking for an online course to learn SEO, then look no further. You can also find a certificate program in search engine optimization to build up your portfolio. Not only does this show employers that you have dedicated yourself to learning this crucial digital marketing skill, but it also helps you stand out from the crowd.

Learn E-commerce

If you are looking to enter the world of online marketing and want to specialize in e-commerce, you should consider taking an e-commerce marketing course. The growth of online shopping has made this field particularly attractive. However, if you want to enter the field and make the most of it, you should take an e-commerce specialization course. This way, you will learn advanced e-commerce marketing techniques and how to apply them. Moreover, you will gain the confidence to tackle any e-commerce project that you may encounter. You can also find a lot of e-commerce marketing jobs in reputable companies who outsource these tasks to specialized agencies or in-house teams. Small businesses and entrepreneurs who have grown their online stores can also find freelance e-commerce marketing work. This way, you can use your new skills to make money online while you continue to further your education.

The University of Phoenix has a reputable e-commerce specialization. Moreover, one of their online courses, the Entrepreneurial E-commerce Certificate Program, is also available on Udemy. This is a popular choice amongst students who are looking to enter the field. Indeed, Udemy has 50,000+ students who are taking this specialization. Moreover, these are not your usual online courses where you pay once and immediately gain access to the materials. With these courses, you have to pay upfront. However, it is a fair trade for what you get. Indeed, you will learn key concepts and the theoretical background behind them. Moreover, you will explore real-life examples and case studies in great detail. This is invaluable to any aspiring e-commerce marketer.

Learn Online Marketing

If you are looking for an online course that will teach you the theory and practice of online marketing, you should consider taking the Online Marketing Specialization or Certificate Program from the University of Phoenix. This is a popular choice amongst students who are seeking to enter or already in the field of online marketing. Indeed, over 140,000 students are already taking this course and enjoying the flexibility and convenience of learning online. You will learn the theory and practice of marketing strategy, advertising, marketing research, and analytics. Moreover, you will develop critical thinking and analysis skills that will serve you well in your career as an online marketer. With over 140,000 students and new content added every month, this is undoubtedly a popular choice amongst students who want to further their education and kickstart their careers.

Another great option for those who want to specialize in online marketing is the Mass Media & Marketing (MM&M) minor. Indeed, this minor provides you with the basic knowledge and understanding of marketing and media, including analysis of marketing campaigns, consumer behavior, and theory and practice of media creation. Moreover, the minor is designed for students who are either in college or university or have recently graduated. This way, you can use your new found skills to land that job you have been hunting for.

Udemy is another great place to learn about online marketing. Indeed, they have a very large number of courses relating to online marketing. This is a popular choice amongst students who want to find an entry-level job or who want to further their education. Moreover, over 120,000 students are enrolled in these courses, with new content published every month. You will find courses that range from the basics to the theory and practice of online marketing. Many of these courses are available on demand, meaning you can access them at any time, from any location, and at your own pace. This is great if you want to learn on the go or while commuting to work.

Learn Analytics

Data is crucial to any business. However, having the right data can make or break your business. This is especially true for e-commerce businesses who want to grow and thrive. If you can’t measure it, you can’t improve it. This is the basic tenet of analytics. Once you have learned the basics, you can specialize in Google Analytics, which is a free service that practically every website uses. You will learn how to set up Google Analytics on your own website, as well as how to interpret the data that it gathers. Moreover, you will discover how to use different report templates to create customized charts and graphs that illustrate exactly how patients found your website, what actions they took while on it, and ultimately, what impact it had on your bottom line.

The University of Phoenix, as mentioned earlier, offers a very in-depth certificate program in analytics. This program is available on their website or through their iOS or Android mobile apps. Moreover, this certificate program is the same exact one that their undergraduates and graduates use every day as part of their job responsibilities. It is a popular choice amongst students who want to enter the field and gain experience. Many individuals who have completed this certificate program also went on to further their education and enter the field of counseling or education. This is also a popular choice amongst teachers who want to gain experience in the classroom.

Learn Personal Branding

Personal branding is all about presenting yourself in the best possible light. It is a combination of branding and marketing that is used to promote an individual, entrepreneur, or business.

You can learn everything about personal branding on your own. Moreover, you can use a combination of the tactics and strategies that you have learned, as well as the ones that you will learn in the future, to develop your personal branding campaign. You should certainly not rely solely on your personal branding to land that job you are looking for. However, your personal branding is a critical part of your repertoire, and it will make you stand out amongst the crowd.

The University of Phoenix has a very in-depth, one-of-a-kind certificate program called the Professional Certificate in Personal Branding. This program is designed to give you an edge in the crowded job marketplace. It teaches you key marketing and communication skills that are vital to the field of personal branding. As with their other online marketing certificates, the content that you will learn as a part of this certificate program is extremely valuable. Many students who have completed this program have gone on to further their education and enter the field of business or marketing. Moreover, over 80,000 students have already enrolled in this prestigious program, with new content being added every month. This is a great option for anyone who has an interest in personal branding or marketing, and wants to gain experience in the field.