Online Marketing Training | How to Choose an Online Marketing Training Program

If you’re looking to enter the ever-growing world of online marketing, then you’re in the right place! We’ll break down the various types of online marketing courses available, and help you figure out which one is right for you.

Types Of Online Marketing Courses

Depending on your current knowledge base and interests, you can decide which route to take towards your personal marketing mastery – dive into online marketing courses designed for beginners, or aim at higher levels and take a look at the specialized online courses for Digital Marketing Specialties.

Whether you’re passionate about email marketing, Facebook marketing, or Google AdWords, there’s an online marketing course out there to suit you. When picking an online marketing course, it’s important to keep in mind the learning style and interests of the individual taking the course.

General Online Marketing

If you’re looking for a course that will give you a general overview of online marketing, then the General SEO course from the SEO Bootcamp is a great place to start. This 11-week online marketing course teaches you the basics of SEO, so you can get your site ranked on the first page of search results.

In addition to diving into the theory and practice of SEO, you’ll also receive training on how to use Google Analytics and other digital marketing tools. Further expanding your knowledge base, the General SEO course also includes lectures on content marketing and website management. By taking this course, you’ll gain the knowledge and skills necessary to effectively design and implement SEO campaigns for web properties.

Email Marketing Specialties

If you’re interested in pursuing an online marketing certification, then you might want to take a look at the Email Marketing Specialties series of online courses. These courses are associated with the Email Marketing Specialties Certificate, which is one of the most reputable certifications available in the email marketing space. To get certified, you’ll need to complete both the Email Marketing Specialties Digital Marketing Specialties: Email Marketing Fundamentals and the Email Marketing Specialties Digital Marketing Specialties: Implementing Email Marketing programs successfully. (Each course is 3 to 4 weeks long.)

Upon successful completion of the two course series, you’ll receive a Certificate of Completion from Nova Learning. And the best part? You’ll be able to apply what you’ve learned to build a marketing strategy for your own email campaigns.

Facebook Marketing Specialties

If you’re interested in pursuing an online marketing certification, then you might want to take a look at the Facebook Marketing Specialties series of online courses. These courses are associated with the Certified Digital Marketer credential, one of the most reputable certifications available in the Facebook Marketing space. To get certified, you’ll need to complete both the Facebook Marketing Specialties: Marketing Research & Analysis and the Facebook Marketing Specialties: Social Media Marketing. (Each course is 3 to 4 weeks long.)

Google AdWords Specialties

If you’re interested in pursuing an online marketing certification, then you might want to take a look at the Google AdWords Specialties series of online courses. These courses are associated with the Certified Digital Marketer credential, one of the most reputable certifications available in the Google AdWords marketing space. To get certified, you’ll need to complete both the Google AdWords Specialties: PPC Advertising and the Google AdWords Specialties: Marketing & Analysis. (Each course is 3 to 4 weeks long.)

Specialized Online Marketing Courses

These specialized courses are great for anyone looking to further their knowledge of a specific topic. For example, if you’re passionate about SEO but lack the in-depth knowledge of the algorithms and theories behind it, then you might want to take a look at SEOMoz’s SEO Specialist degree. In this program, you’ll study the mathematical and logical foundations of SEO, learn how to use key performance indicators and analyze competitive research to optimize a site.

If you’re interested in pursuing a career in eCommerce, then the Digital Marketing Specialties: Online Store Management course is a great place to start. This 10-week course will teach you the basics of online store management, including how to set up a Shopify store. In addition to providing you with the knowledge and skills necessary to effectively run a digital store, the course will also help you find the right eCommerce platform for your business.

Inbound Marketing

If you’re looking for a course that will help you develop a more inbound marketing strategy, then look no further! Inbound Marketing is a term used to describe the marketing practices of attracting, engaging, and delighting people to grow a business. (Inbound Marketing is sometimes referred to as ‘marketing as a craft’.)

Depending on your current knowledge base and interests, you can decide which route to take towards your personal marketing mastery – dive into inbound marketing courses designed for beginners, or aim at higher levels and take a look at the specialized inbound marketing courses for Digital Marketing Specialties.

The inbound marketing approach to marketing focuses on creating value for the end user rather than simply selling a product. One of the best things about inbound marketing is its emphasis on putting the customer first. This involves gathering and analyzing customer data, creating buyer personas, and conducting market research to gain a deeper understanding of what your target audience needs and wants. (You can find out more about inbound marketing and how to get started at inboundmarketing.org.)

Management

If you’re looking for a course that will help you develop a more efficient management style, then take a look at the Management track. This course is ideal for anyone looking to better understand their employees, as well as the employees of other businesses. (One of the best parts of this course is the opportunity to examine how management styles differ from country to country, as well as how corporate culture and structure can affect productivity.)

On top of that, you’ll learn how to develop and maintain effective work‑life balance, gain experience working with different technologies and tools, and gain a better appreciation for the complexity of the workplace. (This is a truly unique blend of theory and practicality, and it makes for one exciting and informative course!)

The goal of the Management track is to provide you with the knowledge and skills necessary to be a more effective manager. So whether you’re already a manager and want to become a better one, or you’re simply looking to develop a better understanding of the role of a manager in an organization, this is the course for you!

Accounting

If you’re looking for a course that will help you develop a better understanding of accounting principles and practices, then take a look at the Accounting track. This course is ideal for anyone looking to better understand the financial side of their business or organization. (One of the best parts of this course is the opportunity to examine the income and expenses of your chosen company using the accounts receivable and payable method.)

The goal of the Accounting track is to provide you with the knowledge and skills necessary to prepare financial statements and analyze financial information for your business or organization. So whether you’re already an accountant and want to become a better one, or you’re simply looking to develop a better understanding of the financial side of your business or organization, this is the course for you!