Picture it, you have a marketing job search engine on your hands. You turn on the search button, and BINGO. You got a million job offers. But before you begin your new exciting journey, you need to brush up on your knowledge of marketing.
An online marketing traineeship is one of the best ways to gain knowledge and build a foundation for your new role. You’ll gain invaluable experience by doing practical work in a real world environment.
Here is how a marketing traineeship works.
The Basics Of Online Marketing
If you are reading this, you have already been exposed to some form of online marketing. Maybe you’ve seen ads on social media, websites, or even apps. You’ll learn a lot about digital marketing in this 4-6 week course. But before we begin, it’s important to establish some ground rules.
Firstly, never, ever pay for a digital marketing course. They will always come with a catch. They usually want you to pay for a membership to access certain materials. Or, they’ll ask you to spend a lot of money on tools. Don’t be afraid to say no thank you and move on. If you are looking for a free course, then check out coursera.org or edx.org for courses that you can take for free.
Now that we have that out of the way, let’s dive into the nitty gritty of online marketing.
Digital Marketing Specialties Are Endless
As the name would suggest, online marketing is a broad discipline. There are so many specializations. You can focus on SEO, content creation, or performance marketing. Each of these areas entails a lot of knowledge and experience. Once you complete this course, you’ll know exactly what areas of specializations interest you.
If you are looking for a career change and want to become a digital marketer, then go for it. Just make sure you have the knowledge and skills to back it up.
Marketing Job Search
This sub-section of the course will teach you everything you need to know about job search. From preparing your resume for application, to putting in the right applications, and following up once you’ve been offered a position. We will walk you through the entire process.
Whether you are just starting out or you are looking for a new challenge, this is an essential course for your knowledge base. And bonus, you’ll even be able to apply what you’ve learned to find a job.
The course explains the different types of jobs available in digital marketing, including those that you might not have considered. As well as teaching you the basics, such as how to write a resume and cover letter, and how to conduct a job search. You’ll also learn about advanced topics such as SEO, content creation for digital marketing, and performance marketing. By the end of the course, you’ll have a good idea of what interests you and where you might be able to fit in.
Setting Up A Digital Marketing Workstation
If you’re fortunate enough to have a lot of free time on your hands, then the next step is to set up a digital marketing workstation. This is the place where you’ll get all of the specialized tools and apps you need to conduct your job search. You’ll also use this space to create content, plan strategy, and track the results of your efforts.
To save money, you can set up a basic workstation using a laptop or desktop computer. If you are really tight on cash, then an even better option is to use free online marketing tools offered by digital marketing agencies. Some of the tools we’ll cover in this course are Hootsuite, LinkedIn, and Google Analytics. These are just a few of the big names in the marketing automation tool category. There are several others such as HubSpot, Marketo, and InfusionSoft.
If you would like to save money and have a flexible schedule, then start a blog. You can combine your passion for writing and marketing, and use your blog to build a following. Once you’ve gained enough of a following, you can then take your talents to a digital marketing agency to gain real world experience.
A blog can also be a good way to attract potential employers’ attention if you’re looking for a job in digital marketing. If you want to learn more, check out the Top 40 Most Influential blogs according to HubSpot.
This sub-section of the course will teach you the fundamentals of marketing strategy. We’ll walk you through establishing a marketing strategy and reviewing the results of your efforts.
It’s important to have a plan before you begin doing any form of marketing. Without a clear picture, it’s easy to end up doing the wrong thing, or the same thing, but in a different way. For example, if your plan is to raise brand awareness among millennials, but all your efforts lead to increased eCommerce sales. You’ll be able to determine if this was intentional or not. But in any case, it’s not the best use of your time.
The section on marketing strategy will cover the following topics:
- Brand awareness
- Product branding
- Market segmentation
- Channels analysis
- Digital marketing performance metrics
- Measuring success in digital marketing
If you are looking for a career in marketing and want to establish a strong foundation, then this is the course for you.
Social Media Marketing
If you have at least a passing interest in marketing, then the next step is to explore online marketing through social media. This course will introduce you to the fundamentals of social media marketing. We’ll cover the following topics:
- Overview of social media marketing
- Hashtags and key words: How to use them
- Instagram growth tips
- YouTube marketing
- Twitter marketing
- Blogging for business: How to make money from a blog
- The role of the CEO in digital marketing
If you are looking for a career in social media marketing and want to gain some real world experience, then this is the course for you. You’ll gain invaluable knowledge while getting a taste of the industry. By the end of the course, you’ll know exactly what type of employee you want to be.
This course will introduce you to performance marketing, which is all the fun yet professional part of marketing. Once you’ve completed the course, you’ll know how to plan and execute marketing campaigns to drive sales. You’ll learn the following topics:
- Marketing analytics: How to analyze the results of your marketing campaigns
- Automated marketing tools: How to use them to your advantage
- CRM and Database Marketing: How to design a marketing database and use it to track activity
- Email Marketing: How to send weekly emails to customers to build engagement and grow your business
- Website Analysis: How to study your website’s traffic and perform A/B testing to improve results
- Content Marketing: How to create and distribute high-quality content that attracts, retains, and inspires your audience
If you are looking for a career in performance marketing and want to enter the field with a strong foundation, then this course is for you. You’ll gain a firm grasp of the industry and be equipped to enter it with confidence.
Content Creation For Digital Marketing
This course will introduce you to the basics of content creation for digital marketing.
You’ll learn the following topics: