How to Find the Right Online Marketing Traffic Sources

In case you’re wondering, traffic sources are the methods, platforms, or websites that your target audience clicks on to visit your site.

Traffic sources are hugely important to have, as they can land you more traffic and more leads, and help grow your business. Finding the right traffic sources for your niche is essential, and can make a massive difference in your ability to grow your business.

However, as with most things, there are many pitfalls to avoiding if you want to find the right online marketing traffic sources for your niche. You don’t want to rush into choosing one option over another, as this often leads to poor performance and unsatisfied customers. Hopefully, this post will help you figure out how to find the right online marketing traffic sources for your business.

Understand The Differences

Before you start your search, it’s important to understand the differences between the various online marketing traffic sources. There are many similarities between the different platforms, but also significant variations in terms of functionality, features, and user experience. Knowing how these differ can help you make the right choice for your business. If you’re not sure where to start, this post will help clear the air.

Real Vs. Potential Traffic

When you’re deciding which online marketing traffic source to use, it’s important to consider the type of traffic they can give you. Potential traffic is usually defined as that which is already engaged with other platforms or websites in some way. For example, if you’re running a business related blog, you might want to consider the audience that is already reading blogs in your niche.

Real traffic, on the other hand, is typically defined as anonymous or un-targeted traffic. This can be incredibly useful for businesses that are just getting started, as it might be the only type of traffic you can get for free. There are different ways to get real traffic to your site, including SEO, content creation for articles, videos, or podcasts, and affiliate marketing. Depending on your situation, you might want to consider one or more of these options.


When choosing your online marketing traffic source, it’s important to look at the features that play a role in delivering quality content to your target audience. There are various features that matter, including the types of posts and videos that they can share with others, as well as how often they update their content. Having a look at these features will give you a good idea of what to expect from a given platform or website.

User Experience

Quality content is at the forefront of every good marketer’s mind, but so is the user experience. The way in which a given platform presents content and interacts with users is an important factor in terms of choosing a traffic source. This experience matters because you want to create a positive one for your customers. If you’re not sure where to start, this post will also help you figure out what user experience you should be looking for.


One of the most important things to consider when choosing an online marketing traffic source is the cost involved. There are numerous free options out there, but keep in mind that free does not always equal good. It’s important to look at all the costs that come with using a given platform or website, including the costs associated with owning a domain name and web hosting. These are just a few of the many costs that you’ll need to consider.

Selecting A Niche

When choosing an online marketing traffic source, it’s also important to consider your niche. This is the audience you’re targeting with your content, whether this is related to your product or service, or more broadly defined as the group of people interested in your topic. If you’re not sure where to start, this post will help clear the air.


Last but not least, we have performance. This refers to the ways in which a given platform or website handles traffic. For example, does it respond quickly to queries, or does it take a long time to load? The performance of a given platform or website is only as good as its API, or application programming interface. It’s important to note here that not all non-free options are created equal. You should choose a high-quality SEO tool or web hosting company, which will in one way or another dramatically impact the performance of your site.

Quality Over Quantity

Last but not least, it’s important to keep in mind that quality over quantity. Having a large number of unrelated, random, or spammy links can actually hurt your SEO, or search engine ranking. With this in mind, you should definitely choose one of the free options out there, as they are often the best when it comes to quality.

With these tips in mind, you’ll have no trouble choosing the right online marketing traffic source for your business. Make sure to read our blog post about choosing a niche, as this will help you find an audience for your content, and make it more relevant to your target audience. If you’re not sure where to start, this post will also help you find the right place to start your search.