This is one of the biggest selling points of the program – you get instant access to over 250 high-quality e-mail designs that you can use to bulk-email your audience with a single click.
The design bundle contains over 250 full-color, sliced PSD files that you can use to easily create a professional email marketing campaign for free.
The designs are high-quality and are fully optimized to work with the TotalMaketing platform.
The Benefits of Using Email Marketing
Email marketing is one of the most cost-effective marketing channels out there. In fact, Aweber’s recent email marketing report found that only 5% of North American businesses currently utilize email marketing, but that number is likely to increase in the next year.
In times past, email marketing was seen as a luxury available only to larger businesses. Today, the benefit of email marketing lies in its accessibility. With the click of a button, you can send an e-mail to your entire database and engage with your audience at little to no cost.
Start Building Your Email List Now
The moment you log into your TotalMaketing account, you will see a blank canvas where you can build your email list. The team at TotalMaketing has provided you with a ready-to-use starter pack that will get you up and running with a functional email list in no time.
On that note, let’s take a look at how you get started with TotalMaketing250.
1. Log into your TotalMaketing account.
2. You will see a blank canvas where you can build your email list. Go ahead and click on the Get Started button.
3. You will be taken to the Getting Started page where you can choose your plan. When you are choosing your plan, make sure that you have the basics covered:
- Domain Name – This is the address that you will use to send your emails.
- Email Template – Use this to create a standard email that you will use to invite people to join your list.
- CAPTCHA – This is the reCAPTCHA that you will use to ensure that your email list is secure. You can choose from a variety of reCAPTCHA providers (free or premium).
4. Once you have completed the getting started process, you will be able to view your plan. Your plan will be displayed in the top right-hand corner of the page. You can also access your plan through your dashboard (see below).
As a marketer, you will quickly learn how important it is to have a clear dashboard. The TotalMaketing dashboard provides you with all the key metrics that you need to understand how your email marketing program is going.
You can monitor the open rates, click-throughs, and much more on the dashboard.
The TotalMaketing library is incredibly comprehensive and includes all the features that you need to create an effective email marketing campaign. Let’s take a quick look at what is included and how you can use it.
1. The ability to build a completely custom template that suits your needs and branding.
2. The ability to assign tags, which make it much easier to search for the template that you are looking for.
3. Bulk-email capability.
4. Optimized for mobile.
5. SMS Text Messaging.
6. HTML or Plain Text content.
7. And much more!
Let’s now take a look at how you use these various features to create a professional email marketing campaign.
Designing the Email
There are six steps that you need to follow to design the email:
1. Log into your TotalMaketing account and click on the design bundle.
2. You will see a list of the available templates. Choose the one that you like and click on Open.
3. You will be taken to the template editing screen where you can start customizing the design.
4. You can add blocks of text and images to the email design and can create different variants of the email by changing the text and adding or removing images from the design.
5. When you are happy with the design, click on the Preview button to see the finished product. Once you are satisfied with the preview, click on the Publish button to send the email to your client.
6. And finally, you can monitor your email open rates, click-throughs, and much more through your dashboard.
Email Marketing Best Practices
Here are some best practices that you can use to create an effective email marketing campaign with TotalMaketing:
1. Use a dedicated email address for your marketing.
2. Personalize the emails that you are sending out.
3. Include a link to your website or online store in the email.
4. Use calls-to-action in your emails.
5. Measure the success of your email marketing campaign using analytics tools.
And that wraps up our overview of how to get started with TotalMaketing250. We hope that this article helped you in your quest to become an email marketing expert. If you found it useful, please feel free to subscribe to our newsletter to receive all the latest news and updates regarding email marketing.