If you are a business owner, sales professional or ambitious marketer in Toronto, then you should consider leveraging the power of the internet to grow your business.
Most companies in Toronto have a website. But do these websites represent real value for customers, or is the value limited to the product or service being offered?
How can you grow your online marketing to make the most of these existing websites?
In this article, we will discuss the various ways you can grow your online marketing in Toronto, including:
Get Found On The Internet
The first step to expanding your online marketing presence in Toronto is getting found on the internet. This means having high search engine rankings in relevant keywords and ensuring your website shows up on the first page of search results for relevant queries. If someone is searching for a product or service related to your niche, then you can bet they will click on the first link (or maybe the third, fourth or fifth link down the page) and be delighted with your offer.
An SEMrush search for “Toronto marketing management agencies” shows that there are currently over 1.3 million searches per month.
However, getting found doesn’t mean that you will automatically get customers. You need to utilize various strategies to draw in the right crowd. We will discuss some of these below.
Grow Your Audience In The Right Way
Another important factor to consider when growing your online marketing in Toronto is building an audience. You can do this in a variety of ways, such as:
- Creating high-quality content that appeals to a broad audience.
- Running SEO (search engine optimization) campaigns to improve your rankings in search engines.
- Buying organic search traffic via Google AdWords or other PPC (pay-per-click) platforms.
- And the list goes on.
While there are many ways to grow your audience, you need to keep in mind that you can’t just throw money at the problem. You need to focus on generating interest and creating value for your target audience. You should also be tracking the results of your efforts in terms of growth through analysis and review.
Make Your Site Mobile-Friendly
Since many people are accessing the internet on their mobile phones rather than desktop computers, it’s important that your website is mobile-friendly. This means that:
- It loads quickly on mobile phones.
- The layout is easy to navigate.
- Images are of a high enough quality.
- And much more.
If your site isn’t mobile-friendly, then it’s like trying to read an ebook on a tiny screen. It’s extremely frustrating, so much so that people often give up and click on a different website rather than attempt to read a difficult book on their phone.
Building a mobile-friendly website is not difficult. You can use tools like Optiweb to test the mobile-friendliness of your site or even build a fully responsive copy yourself. If you’re looking for inspiration, there are dozens of beautiful, mobile-friendly blogs and websites out there that you can browse through to find the perfect layout for your needs.
Get In Shape For Search Engines
The internet is a massive place, and it can be easily accessed by anyone with an internet connection. This means that you have an audience of millions of people just waiting to hear what you have to say. However, getting in shape for search engines means ensuring that your website is structured in a way that search engines understand and can easily index content within it.
To get in shape for search engines, your first step should be to create an SEO-friendly structure for your site. An SEO-friendly structure means using specific keywords in your headlines, descriptions, and URL (Uniform Resource Locator) addresses. The more you can pack into these three areas, the better. This will make a massive difference and help you get in shape for search engines quickly and efficiently.
Get In Shape Through Content
Besides getting in shape for search engines, your content should also be of a high enough quality to make someone click on it. One popular technique businesses use to attract, engage, and retain customers is content marketing. Content marketing is when you produce various types of content, such as blog posts, infographics, videos, and so much more, and use these pieces of content to attract, engage, and retain customers.
When planning your content strategy, you need to ask yourself quality questions, such as:
- What am I trying to say?
- Who is my audience?
- What do they want?
- How can I deliver it to them?
- What is the call to action?
- What resources do I need to make this content better?
- Who is participating in the conversation?
- What is the social proof?
- How can I track the success of my efforts?
- And the list goes on.
To create content that will get people interested in your niche, you need to immerse yourself in the topic. If you’re trying to grow your hotel and leisure business in Toronto, you should look for content relating to:
- Travel
- Leisure
- Holidays
- Tour guides
- Restaurants
- Bars
- Nightlife
- Activities
- Events
- Society
- Wellness
- You name it.
Once you have your content, you need to optimize it for search engines. You can use tools like Google Keyword Planner to find the keywords and phrases that people are using to find information related to your subject matter.
Grow Your Audience Through Blogging
Blogging is a fantastic way to get in shape for search engines and attract a potential audience. A blog post will typically carry more weight in the search engine rankings than a standalone piece of content.
To establish yourself as an authoritative voice in your industry, you should consider creating a blog. When someone searches for a product or service related to your niche, they will often click on the first result, regardless of whether it’s an on-brand blog or not. In some instances, they may even follow the link to your site to find more information.
If you’re looking to grow your hotel and leisure business in Toronto, you could start a blog about travel in Canada. You could cover everything from budget insights to booking tips. People love helpful information, and you can provide just that.
Grow Your Audience Through Podcasts
Podcasts are similar to blogs in that they can be used to establish authority in your industry and provide valuable information to your audience. However, podcasts also have a much more informal feel to them, which is why many people prefer to listen to them rather than read them. If someone is searching for information about your niche, they might just reach for their phone and catch one of your podcasts rather than turn to Google.
Since podcasts can also be delivered via audio files, they are a fantastic way to get in shape for search engines and attract potential customers. To create content for podcasts, you need to find a microphone and listen to people in your industry. You can then incorporate these insights into valuable information you can share with your audience.
Grow Your Audience Through Video Content
Video content is also growing rapidly, and it’s not difficult to see why. Thanks to platforms like YouTube, which is owned by Google, being the world’s largest video hosting website. If someone is searching for information about your niche, they may find one of your videos rather than turn to Google.
People are also much more likely to engage with video content. According to HubSpot’s 2018 State of Marketing Analytics Report, videos get 266% more views than written content and attract 150% more clicks.
If you’re looking to grow your hotel and leisure business in Toronto, you could start a YouTube channel about travel in Canada. You could cover everything from budget insights to booking tips. People love useful information, and you can provide just that in video format.