When it comes to marketing, many real estate agents will agree that using digital tools and platforms is the best way to go about it. Thanks to the advancement of technology, there are plenty of services and apps that can help you to automate certain aspects of your marketing, allowing you to get back to the things that matter most.
In this article, we’ll highlight 11 of the best online marketing tools for real estate agents. These tools can help you to automate many of the tasks that come with running a successful real estate business, leaving you more time to focus on what’s important to you.
BuzzFeed
BuzzFeed is one of the biggest and most popular content platforms in the world, with over 20 billion views per month. Its broad reach and in-depth content mean that it’s a great fit for real estate agents, providing a massive audience that may just want to buy your product or service.
Whether you’re a real estate professional, or you just want to gain more knowledge about the industry, you can start by taking a look at the wealth of information on BuzzFeed. From popular blog posts and curated lists of things to watch and try, to educational videos and top ten articles, there’s something for everyone.
CNET
If you’re looking for a news app, then you might want to check out CNET. It’s one of the biggest news websites in the world, with over 20 million unique visitors each month. As well as helping you to stay up to date with the latest news and technology topics, CNET provides a powerful platform for real estate agents to engage with their audience.
CNET’s expansive news network gives it significant coverage across a range of industries, from technology and business news, to health, fitness, lifestyle, and much more. Its news articles and videos are frequently featured on social media platforms, making them easily discoverable by a large audience.
HootSuite
HootSuite is the number one social media management app, with over 200 million monthly active users. The tool provides you with all the essentials for building and engaging with your social media audience, including the ability to schedule posts, track posts and tweets, and engage with your followers via direct messages and polls. Naturally, real estate agents will find this app useful for keeping up with trending topics, engaging with customers, and creating awareness around their brand or property.
HootSuite also provides analytics so that you can track the success of your various social media platforms, allowing you to focus on what’s working and adjusting what’s not. With HootSuite, you can also automate much of the process of sharing content, setting up automated posts to go out at regular intervals, like once or twice a day. This may sound like a lot of work to some, but for others, it might be the perfect solution to avoid stressing over blogging and instead just get on with business as usual.
Instagram is one of the most popular social media platforms, with over 500 million monthly active users. It was initially built for users to share their everyday life stories via photos and videos, and now serves as a platform for businesses of all sizes to engage with customers across the world.
As well as being a popular social media platform in its own right, Instagram serves as an excellent tool for real estate agents because of its powerful potential to spread the word about your business. The world’s most popular picture-sharing app makes it easy for customers to find your business online, and allows you to engage with them directly via photos and videos on your channel.
In the same way that blogging can be a useful tool for exposing your business to a larger audience, so too can Instagram. It’s a popular place for people to look for trending topics, food, travel, and more, and with the ability to join relevant hashtags, you can target your content to a more precise audience.
LinkedIn is one of the world’s most popular business networks, with over 500 million monthly active users. Its premium membership, which allows you to connect with decision makers and gain access to powerful tools, makes it a valuable asset for any business, whether or not you’re looking to grow your real estate agency.
More and more real estate agents are choosing to use LinkedIn as a source of marketing, whether that be through connecting with other professionals, accessing specialized training, or simply finding a job in the first place.
LinkedIn serves as a useful tool for real estate agents because of its potential to bring in new business, as well as keep existing customers. Its algorithms match your content to relevant audiences, so you’re likely to see a rise in your agency’s profile’s organic reach as you continue to post quality content.
Mikogo
Mikogo is a digital agency that offers a complete e-commerce and web development platform. Its suite of tools allow you to build your own online store, whether you’re selling one product or a range of goods, and integrate with a variety of social media platforms, including Facebook, Instagram, and Twitter, as well as email marketing tools like MailChimp.
Mikogo is a popular choice among digital marketers, as it provides all the necessary tools to build a powerful online store, as well as an e-commerce template that’s fully customizable and comes with a bunch of premium add-ons to get you up and running quickly.
Quora
Quora is a question and answer website, similar to Google Search. It was founded in the United States but is now available globally. Like its namesake, the platform is all about questions and answers and was initially geared towards academic users.
Thanks to the popularity of Quora in the United States, particularly among Gen Z buyers, real estate professionals may want to consider using this platform to get the answers they need around real estate. Not only does Quora connect users with the information they’re looking for, but the platform encourages users to post a video explaining how they found the answer, offering up a huge opportunity to gain credibility and increase brand awareness around your services or product.
Similarly, Airbnb’s Quora Test Kitchen, which is operated by the company’s in-house marketing team, is a fantastic resource for anyone curious about cooking or entertaining on the platform. Not only does it provide tips on what to make and how to make it, but the team also actively engages with users via questions and answers, proving that even well-known brands can benefit from using a Q&A platform to gain knowledge and establish credibility.
Red Ventures
Red Ventures is an international marketing agency that provides a one-stop-shop for everything marketing, from content creation to strategy to execution. Naturally, real estate agents will find this platform useful as it provides a content marketing platform, as well as a dedicated account manager who will work with you to develop a marketing strategy that suits your business.
Red Ventures’ content marketing platform gives you the ability to create and curate content, from blogs and case studies, to videos and GIFs. You can also use the platform to distribute content to other platforms like Facebook and Twitter, as well as email marketing platforms like MailChimp.
Red Ventures’ strategy team will work with you to develop a marketing plan, identifying potential competitors and their strategies, as well as assessing existing trends and what’s popular online to determine how you can leverage social media to reach your audience.
With so much competition in the real estate industry, it’s important that you stand out from the crowd. Why? Because, like with any other industry, people are likely to search for other real estate businesses online to find out more information about you or your agency. By using the best tools available, publishing content frequently, and engaging with your audience on social media, you may just find that your SEO, content marketing, and social media strategies combine to offer your business the competitive edge it needs to succeed.
To learn more, visit our blog here at Bright Hub, where you’ll often find freelance writers sharing their expertise on various topics, including marketing and sales for real estate.