When you love what you do and believe in the products you promote, working remotely can be quite satisfying. You can work remotely for a couple of days, get some rest, and then get back to work with a clear head and new inspiration. Your enthusiasm for your work will naturally rub off on your employees, who will also appreciate your brand’s values. After all, good employers establish positive work environments where employees can thrive and feel comfortable voicing opinions and new ideas. This article will discuss some of the tactics you can use to recommend products to management and introduce new ideas to the organization using online marketing.
One of the first things you should do after establishing rapport with a potential customer is to do extensive research on the product. You can start by looking at reviews or checking out the company’s website, but gathering as much information as possible beforehand will help you make the most of your research time. You want to make sure you fully understand what the product is and whether or not it is right for your target audience. If you don’t have a clear picture in your head of what the product is and does, you will have a hard time explaining it to others. Further, being able to quickly refer back to your notes will help you maximize the value of your research time. It’s also beneficial to read recent headlines about the product to get a sense of the current trends. You don’t want to be researching a product that is already outdated by the time you’ve finished reading all the news articles.
Once you’ve established a base of engaged followers on social media, the next step is to start creating content. There are plenty of free blog platforms like WordPress that can be used to easily create a blog. Alternatively, you can use a content management platform like Hootsuite where you can combine multiple accounts to create a single blog. As a general rule of thumb, try to publish new content at least once per week. It’s helpful to view content creation as a cycle: establish engaging content, build a community, and then distribute that content to attract more customers.
Product Launching / Product Promotion
Now that you’ve amassed a decent sized audience, you can start brainstorming ideas for promoting your latest product. Some great options include:
- Product launching events
- Product promotions
- Guest blogging
- Social media advertisements
- Case studies
- Product comparison reviews
- And the list goes on
Choosing which method of product promotion to use depends on your target audience. Do you have an existing customer base you can tap into for promoting the product? Or do you need to reach a more general audience? Launching a new product can be a profitable endeavor, but you want to make sure you put in the right amount of effort to promote it. In this case, social media ads might be a good option; you can target your audience based on their interests and demographics to increase the chance of them converting to a lead.
Another effective method of promoting a product is through direct mail. You can either use print or digital directories to get the details of your potential customers. You can even go old school and use physical mail to promote your product. The nice thing about online marketing is the ability to target the right audience without having to waste time physically writing to people.
Trade shows are great for networking and learning about new products. You can meet face-to-face with industry peers, discover new products, and maybe even make a few connections. Conferences like SXSW, CES, and MWC are great places to meet influential people in your industry. You can also ask the people you meet at trade shows to promote your product. Sometimes it’s easier to convince people to promote your product than it is to find the information yourself.
Product Review Blogs
Product review blogs are pretty popular these days and a great way to both learn about a product and to recommend it to your audience. It’s important to remember that not all product review blogs are created equal. You should look for reviews that have a clear bias. Sometimes the review may be completely objective, but it’s a good idea to look for mixed reviews when you’re exploring products.
Last but not least, we have customer success. Sometimes customers will stumble upon your product, try it out, and then become fans of your product. You can either choose to engage with these customers directly or choose to let the team handle it. Directly engaging with your customers is quite effective in building a better relationship and then using that relationship to grow your business. For example, you can offer solutions to their problems or introduce them to other products they might find useful. Sometimes it’s difficult to distinguish between direct marketing and customer success; you can use these strategies interchangeably.
When using online marketing to recommend products to management, it’s important to keep the executives’ wants and needs in mind. Managers and executives are used to making important decisions about the company, so it’s important that you present these decisions in a way that they can be easily understood. In order to do this, you must understand the decision-making process; where are they coming from, and what are their hopes and fears regarding the proposed course of action?